Branding and Identity - Virginia Tech
Branding and Identity - Virginia Tech
Branding and Identity - Virginia Tech
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Br<strong>and</strong><br />
Architecture<br />
Br<strong>and</strong> Architecture<br />
The br<strong>and</strong> architecture is the structure for strategically<br />
managing how <strong>Virginia</strong> <strong>Tech</strong> <strong>and</strong> its various divisions <strong>and</strong> units<br />
represent themselves in the marketplace.<br />
Core Br<strong>and</strong><br />
The core br<strong>and</strong> is the consistent expression of the university’s<br />
br<strong>and</strong> promise, br<strong>and</strong> drivers, <strong>and</strong> institutional personality<br />
based on the use of its logo, wordmark, <strong>and</strong> tagline.<br />
<strong>Virginia</strong> <strong>Tech</strong><br />
Unit Identifier<br />
Unit identifiers are used for the offices, departments, <strong>and</strong><br />
work groups encompassed by the <strong>Virginia</strong> <strong>Tech</strong> core br<strong>and</strong>.<br />
Administrative Departments<br />
College <strong>and</strong> Department Research Centers<br />
Br<strong>and</strong> Extensions<br />
These major, high-profile divisions of the core br<strong>and</strong> are<br />
integral components of the <strong>Virginia</strong> <strong>Tech</strong> br<strong>and</strong> <strong>and</strong> directly<br />
support <strong>Tech</strong>’s mission.<br />
College of Agriculture <strong>and</strong> Life Sciences<br />
College of Architecture <strong>and</strong> Urban Studies<br />
College of Engineering<br />
College of Liberal Arts <strong>and</strong> Human Sciences<br />
College of Natural Resources <strong>and</strong> Environment<br />
Pamplin College of Business<br />
College of Science<br />
Graduate School<br />
Division of Student Affairs<br />
Fralin Life Science Institute<br />
Institute for Society, Culture, <strong>and</strong> Environment<br />
Institute for Critical <strong>Tech</strong>nology <strong>and</strong> Applied Science<br />
National Capital Region<br />
<strong>Virginia</strong> Bioinformatics Institute<br />
<strong>Virginia</strong> <strong>Tech</strong> Transportation Institute<br />
<strong>Virginia</strong> <strong>Tech</strong> <strong>Identity</strong> St<strong>and</strong>ards 7<br />
Invent the Future<br />
Sub-Br<strong>and</strong>s<br />
Having distinctive personalities <strong>and</strong> missions, sub-br<strong>and</strong>s<br />
are prominently linked to the core br<strong>and</strong> while requiring<br />
differentiation because they provide significantly distinctive<br />
services.<br />
<strong>Virginia</strong>-Maryl<strong>and</strong> Regional College of Veterinary Medicine<br />
Marion duPont Scott Equine Medical Center<br />
<strong>Virginia</strong> <strong>Tech</strong> Carilion School of Medicine<br />
<strong>Virginia</strong> <strong>Tech</strong> Carilion Research Institute<br />
<strong>Virginia</strong> <strong>Tech</strong>-Wake Forest School of<br />
Biomedical Engineering<br />
<strong>Virginia</strong> <strong>Tech</strong> Athletics<br />
Independent Br<strong>and</strong>s<br />
These br<strong>and</strong>s represent a complete departure from the<br />
core br<strong>and</strong>, establishing independent identities that clearly<br />
articulate their distinct relationship to <strong>Virginia</strong> <strong>Tech</strong>.<br />
<strong>Virginia</strong> <strong>Tech</strong> Alumni Association<br />
The Hotel Roanoke & Conference Center<br />
The Inn at <strong>Virginia</strong> <strong>Tech</strong> <strong>and</strong> Skelton Conference Center<br />
Pete Dye River Course of <strong>Virginia</strong> <strong>Tech</strong><br />
The <strong>Virginia</strong> <strong>Tech</strong> Corporate Research Center<br />
The <strong>Virginia</strong> <strong>Tech</strong> Foundation<br />
VT KnowledgeWorks<br />
<strong>Virginia</strong> <strong>Tech</strong> Electric Service<br />
<strong>Virginia</strong> <strong>Tech</strong> Services<br />
University Bookstore<br />
Volume Two Bookstore<br />
WVTF Public Radio<br />
<strong>Virginia</strong> Cooperative Extension<br />
<strong>Virginia</strong> Agricultural Experiment Station<br />
Institute for Advance Learning <strong>and</strong> Research
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