Branding and Identity - Virginia Tech
Branding and Identity - Virginia Tech
Branding and Identity - Virginia Tech
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Environmental<br />
design usage<br />
Based on the university’s br<strong>and</strong><br />
architecture, all university-level<br />
environmental designs <strong>and</strong> displays<br />
should prominently include the<br />
university identity <strong>and</strong> Invent the Future<br />
tagline with . ®<br />
Displays<br />
The br<strong>and</strong> logo <strong>and</strong> tagline with ®<br />
is featured on displays for major<br />
conferences <strong>and</strong> installations—in most<br />
instances, in the banner or lead panel of<br />
the display.<br />
University Relations has various booth<br />
hardware <strong>and</strong> the generic university<br />
display (pictured at right) available for<br />
check-out. Contact br<strong>and</strong>ing@vt.edu for<br />
inquiry.<br />
Podium signage<br />
The university identity is prominently<br />
displayed on podiums for major<br />
press conferences, convocations,<br />
symposiums, <strong>and</strong> other major<br />
presentations.<br />
For assistance with displays <strong>and</strong><br />
podium signage, please contact<br />
br<strong>and</strong>ing@vt.edu.<br />
Name tags<br />
For conferences, workshops, <strong>and</strong><br />
other events, temporary name tags<br />
are available for download at www.<br />
br<strong>and</strong>ing.unirel.vt.edu.<br />
Permanent name tags include the<br />
university logo <strong>and</strong> tagline. The flush left<br />
design <strong>and</strong> font usage reflect a br<strong>and</strong>ed<br />
approach. Use of br<strong>and</strong> extension<br />
logos is optional. In rare instances<br />
when additional logos are included, the<br />
university br<strong>and</strong> must predominate.<br />
For assistance with permanent<br />
employee <strong>and</strong> volunteer name tags,<br />
contact the Physical Plant Sign Shop at<br />
540-231-9913.<br />
Displays<br />
Podium signage<br />
<strong>Virginia</strong> <strong>Tech</strong><br />
Permanent name tag: Administrative unit<br />
Jane Doe<br />
Coordinator<br />
Cranwell International Center<br />
Permanent name tag: Br<strong>and</strong> extension<br />
College of Engineering<br />
John Doe<br />
Administrative Assistant<br />
Structures <strong>and</strong> Materials<br />
<strong>Identity</strong> St<strong>and</strong>ards 15<br />
Invent the Future<br />
Permanent name tag: Clip applications<br />
with centered logo <strong>and</strong> text<br />
®<br />
John Doe<br />
Administrative Assistant<br />
Structures <strong>and</strong> Materials<br />
Temporary name tag<br />
Jane Doe<br />
Community Volunteer<br />
Cranwell International Center
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