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Branding and Identity - Virginia Tech

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Environmental<br />

design usage (cont.)<br />

University signage st<strong>and</strong>ards are<br />

established by University Planning<br />

Design <strong>and</strong> Construction Services in<br />

order to provide visual identity <strong>and</strong><br />

uniformity throughout campus, <strong>and</strong><br />

these st<strong>and</strong>ards include both exterior<br />

<strong>and</strong> interior signage.<br />

All major interior <strong>and</strong> exterior<br />

identifying signage should include<br />

university identifiers. In most instances,<br />

this does not include the Invent the<br />

Future tagline. The st<strong>and</strong>ard restrictions<br />

on use of the “VT” designation are<br />

waived for signage where space<br />

limitations preclude the use of “<strong>Virginia</strong><br />

<strong>Tech</strong>,” such as on highway directional<br />

signage.<br />

To update existing signage, contact<br />

Facilities Services Sign Shop at 540-<br />

231-9913.<br />

Questions concerning signage use<br />

should be directed to the environmental<br />

graphic designer with University<br />

Planning Design <strong>and</strong> Construction<br />

Services at laleigh@vt.edu or<br />

540-231-4679.<br />

Dean of<br />

Students<br />

Office<br />

2000 Interior signage st<strong>and</strong>ard<br />

(for use in updating signage existing in<br />

1/3 of campus buildings)<br />

362<br />

Department of<br />

Hospitality <strong>and</strong><br />

Tourism Management<br />

Primary exterior identification signage<br />

<strong>Virginia</strong> <strong>Tech</strong> <strong>Identity</strong> St<strong>and</strong>ards 16<br />

Exterior secondary signage Latham Hall<br />

2008 Interior signage st<strong>and</strong>ard<br />

(for use in new or<br />

remodeled buildings)<br />

Thomas O. Grant<br />

Director, Engaged Scholarship<br />

143<br />

college of agriculture <strong>and</strong> life sciences<br />

Invent the Future

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