2 Bright <strong>Stars</strong> W. Springfield, MA Erin Parnell Josh Krushenick Tyler, TX Dwayne Leach Butler, PA Schon Slagle William Yost Rocky Mount, NC Allison Vaughn Jeff Sumerlin Kenneth Mitchell Reginald Harrison Sonya Hilton Rising <strong>Stars</strong> Louisville, KY Malda Feldman Mike Mullen W. Springfield, MA Andrew Russell Chris Gulick Thomas McCormack Walter Nowak Minnetonka, MN Chris DiCapo Erik Raml Kevin Dee Larry Wynia Minnetonka, MN Dan Zander Centralia, WA Dane Gregersen Edward Steed Julie Krupp Beaver Dam, WI Amanda Richardson Dan Morrissey Donald Szmanda Jeff Szmanda Keith Swanson Lisa Hart Paul Ebben Terrance Ford Travis Thomley Centralia, WA Cindy King Springfield, OH Bill Bruns Beaver Dam, WI Andy Karau Brian Czarnecki Jason Meyer Meagan Brown Minnetonka, MN Brad Murray 20 or More Ears Helped in May Raleigh, NC Becky Israel Jeff Hartney Robert Cornish Portland, OR Darryl Brooks Tiffany Parret LHAC, Louisville, KY Aviv Naamani Scottsdale, AZ Robert Bofman 15 or More Ears Helped in May Raleigh, NC Faith Cook JB Warren Tammie Crawford Mansfield, OH Mary Beth Wright Portland, OR R. David King LHAC, Louisville, KY Damon Welch Peter Pearlman
Avada’s Good to Great Q & A Tonya Barlow M.S.,CCC-A, FAAA Director of Audiology Avada Audiology & Balance Center Louisville, KY A. There are a number of tools and techniques available to help with this process. Let’s review just a few. First, make sure to perform accurate testing and relate the findings to the technology available. For example, after testing for frequency specific LDLs explain to the patient that today’s hearing instrument technology is capable of compressing (or “clamping down”) on loud sounds to provide comfort to the patient. Another way to make your test results relevant to current technology is to explain that almost every configuration of hearing loss can now be fit prescriptively using the latest technology. You could state that older technology would not allow us to just amplify the high frequencies without giving some amplification in the lows that most patients simply do not need. A very powerful point can also be made while performing Sound Field testing in background noise. Explain to the patient and third party just how intelligent hearing instrument technology is at helping to hear and understand in background noise. Get them excited at this point in the evaluation about the Demo that is to come! “Since this is where you are experiencing the most hearing difficulties, I will program a set of digital hearing instruments and let you listen to the difference in background noise. Would you like that”? During the recommendation phase of the ATP, reiterate these findings and how higher technol- Q. What are some things I can do to fit higher levels of technology to my patients, thus creating better overall satisfaction with my fittings? ogy will be able to help in more difficult listening environments. Use the Lifestyles and Environment chart to let patients “choose” the technology appropriate for their own lifestyle. This will also help to create more realistic expectations if lower technology is chosen. This will tie directly into your ADE findings. The communication difficulties that a patient finds most troublesome should be addressed with the appropriate technology. Having them take part in this process creates trust. Using Care Credit is one of the most beneficial tools you have to upgrade to better technology. You should present hearing healthcare as an investment and offer affordable payments to every patient. Never go down in technology as a first resort, always offer payment options to keep the patient in better technology. Finally, Avada’s Loyalty Rewards Program is an awesome way to upgrade existing patients into better technology. We should be Sound Field testing and demonstrating current technologies frequently on these patients. Do your homework and write pricing information on a Loyalty Rewards brochure to hand to the patient. Get your PCC involved with this and the sky is the limit! Hand these out to patients and their loved ones that drop hearing instruments off at the window to be cleaned and/or repaired. We are fortunate at Avada to have all of these remarkable tools at our disposal. If we utilize them, we will have much happier patients. 3