Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale

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10 | Retailer Matters R9648 X FACTOR PEPSI A4 TRADE ADVERT HIGH RES.pdf 1 01/10/2012 12:04 ad *Promotion runs from 26.09.2012–20.11.2012 (hourly draws between 10am - 6pm). Late entry draw for an alternative prize closes midnight 26.07.2013. Open to UK/IoM/CI and ROI residents only (IoM/CI/ROI online entry only) aged 16 or over. Exclusions apply. Travel and accommodation not included. Only 1 entry per household per hourly draw. All text entries will be charged 25p + standard network rate and may be charged in addition to any text inclusive package. No purchase necessary. For free entry and full promotion details visit www.pepsi.co.uk Promoter: Britvic Soft Drinks Ltd and Walkers Snacks Ltd. The X Factor is a registered trademark of FremantleMedia Limited and Simco Limited. Licensed by FremantleMedia Enterprises. Pepsi, Pepsi-Cola and the Pepsi Globe are trade marks of PepsiCo Inc.
Grow your wine sales with help from the experts at www.winningwithwine.com Did you know… Wine is a HUGE Category. Over £1.8b is spent on wine in the total UK Convenience market. In fact, within the Off-Trade, wine is worth more than milk, crisps or toilet paper! It’s the number 1 value contributor to the Beer, Wines and Spirits Category and makes up more than 35% of Alcohol sales. The biggest wine drinking occasion is ‘everyday’ which accounts for 62% of all the times someone drinks wine bought from a Convenience Store. Red, white and rosé wines from the USA, Australia and South Africa perform particularly well in the ‘everyday’ occasion Category. The second most important occasion in the Convenience Sector is the ‘social occasion’; this is where Convenience Stores have the biggest advantage versus the Grocery Multiples, as you can offer chilled ready to drink wines. Red wines over £5 sell well but white and rosé are favoured for this occasion. Top Keep it cool For both ‘occasions’ wine bought in a Convenience Store is most likely to be consumed that day. Therefore having chilled wines will help you to sell more wine. Shoppers are looking for something that’s ready to drink and will often pay a little more for the convenience of having a wine already chilled. Remember chilled wine accounts for over a third of wine sales, so make sure it has the right amount of space in your fridge. Shoppers look for Brands they know and trust Over 80% of sales in Convenience Sector are from Brands. Therefore knowing the most popular Brands and stocking them is key to keeping shoppers spending in your Store. You can find out the most up to date list of top 10 Brands for Convenience Stores by going to www.winningwithwine.com or talking to your Wholesale representative. Dress to Impress Its all well and good having a great wine range and a selection that is chilled and ready to Top 10 Brands in Total Impulse 01 BLOSSOM HILL 02 ECHO FALLS 03 HARDYS 04 JACOB’S CREEK 05 GALLO FAMILY VINEYARDS 06 LINDEMANS 07 KUMALA 08 CONCHA Y TORO 09 OXFORD LANDING 10 STOWELLS Retailer Matters | 11 Key Brands Echo Falls, Hardys, Stowells, Kumala, Banrock Station go but if no one knows about it you will miss out on valuable sales. Good quality point of sale can really make a difference to how your shoppers engage with your wine aisle. Highlight you stock chilled wine outside your Store to attract shoppers in. Use POS at the fixture and show your wine credentials with tasting notes and menu recommendations to help your Customers make an informed choice. Help is at hand Don’t worry if you’re not sure about the Best Selling wine Brands, or how to help your Customers find the right wine to go with their meal. Help is at hand at www. winningwithwine.com. Winning with Wine is a website designed to give you all the information you need to grow your wine sales; you can learn about wine, get information about the market, see what type of shopper lives near your Store, download Planogram suggestions and order free point of sale material. SOURCES: Accolade Wines’ WineNation Research 2011 Nielsen EPoS data to 18/08/2012
Page 1 and 2: 4.99 4.99 RSP 0%+ 0%+ POR Retailer
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Page 7 and 8: Simple steps to improve your Store
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Page 13 and 14: Core Range Best Sellers price list
Page 15 and 16: Batchelors Cup A Soup Mushroom 4pk
Page 17 and 18: Vintners Italian Pinot Grigio 75cl
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Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale

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