Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale

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want to open more business? stock the right range fact top tips The top 30 products deliver 50% of your sales*. So make sure you stock the best sellers. Avoid stocking any products that take longer than 12 weeks to sell out Avoid stocking any products that sell less than 3 a week. Slow selling lines ‘tie up your cash’ Stock the top 5 take home soft drinks Top 10 soft drinks fact fact Slow sellers take up valuable space. and think about good space and layout 1 in 3 shoppers will not buy an alternative soft drink if their preferred brand is not available.** Applying these simple steps can unlock up to 8% † growth for your Soft Drinks Look out for more information in your depot or call Customer Services on 08705 33 66 99 Sources: *Nielsen Independents Sales Value 52 weeks to 23.04.11. Immediate Consumption, Excluding Own Label. **HIM CTP 2010. † FCRS research 2009.
Simple steps to improve your Store With the uncertain economic conditions looking like they are going to continue into 2013, it is important that you get the most out of your biggest asset, your Store. The New Year brings with it a time for reflection and analysis of your Business, and an ideal time to look at how you can get the most from your Store. Continuous improvement should be one of the key drivers in your Business. Ask yourself: Do I have the products and services my Customers look for and request? Does my Store provide a modern, bright, well laid-out shopping environment? If funds are available, the best way to improve your Store turnover and profit margins is by investing. A full Store refit will require a significant investment but will also provide you with a fantastic platform to build your Business, generate additional sales and improve your profits. If you do not have a refit budget available, don’t worry, as there are still many things that you can do to improve your Store that do not require a big investment. For instance, improving general standards across your Store can make a big difference. Start by asking yourself: • Is the Store tidy and uncluttered? • Are the aisles free of obstructions? Can the Customers move freely around the Store? • Are my levels of cleanliness acceptable? • What about my stock, is it faced up to the front and tidy on the shelves? • Are there gaps on the shelves where stock should be, particularly Best Sellers? • What impressions do Customers get on entering the Store? Is the entrance tidy and inviting? Has all old POS been removed and is it free of bread trays and crates? • Has the floor been swept and mopped and are all the lights in full working order? Be sure to stock the Core Range of Best Sellers By stocking the essential Core Range Best Sellers you’re sure to have all the Best Selling Branded and Own Brand products your Customers expect to find and buy in your Store. Your local supplying Wholesaler can help advise you on what the Core Range Best Sellers are. Make the best use of floor space with Planograms Stocking the right products and merchandising them correctly is essential. Using Planograms will help you to make the best use of space in your Store to maximise your sales and profit. Support your promotion package to the full Promotions are available all year round and by making full use of them you can maximise your sales and profit. Make sure you display promotions in the best and most prominent positions in your Store. Have dedicated promotion-end displays and also use off-shelf displays to maximise impact and get your deals noticed. More and more Customers are used to buying on promotion in the Multiples, and now expect to get the same deals in their local Store as well, so make sure they are not disappointed. Constantly review your services Do you accept Credit Cards? Do you have an ATM machine? Do you accept Bill Payments and Mobile phone E-Top ups? The more services you offer, the more Customers you will attract into your Store. Remember, Customers who pay by card spend more money than those using cash! Food to go With our busy lifestyles more and more people eat on the hoof. If your Store is on a busy road or close to schools, colleges, offices or factories, then food to go is a must. Consider offering hot savouries, pastries, sandwiches and coffee. Install an EPoS system One of the most powerful tools in Retail, EPoS systems can increase your profit and help control your stock. The systems can also tell you which products are performing well and those which are not. Join a Symbol Group By joining a Symbol Group you can make a big difference to your Business. By joining Lifestyle Express you will benefit from: • 30%* sales increase • Cash Back • Store developments • Store planning • Store graphics • Promotional activity Retailer Matters | 07 * 30% average Retail sales growth, when an Independent Retailer converts to a Lifestyle Express. The list is basic but by ticking these items off you can make a big difference to your Customers’ shopping experience and how they view your Store. Furthermore they cost nothing to get right! If you would like to know more about Lifestyle Express, please contact your local Landmark Wholesale Member or Vicky Johnson on: m: 07947 558305 e: vicky.johnson@lmkcc.co.uk
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Page 5: £19.95 08 | Retailer Matters Delic
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Page 11 and 12: Grow your wine sales with help from
Page 13 and 14: Core Range Best Sellers price list
Page 15 and 16: Batchelors Cup A Soup Mushroom 4pk
Page 17 and 18: Vintners Italian Pinot Grigio 75cl
Page 19 and 20: NEW LIMITED EDITION FLAVOUR Dates f

Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale

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