Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale
Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale
Issue 16 : Nov 2012 - Jan 2013 Download - Landmark Wholesale
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TOP-SELLING<br />
PREMIX SKUs<br />
NOW IN PRICE<br />
MARKED PACKS<br />
ALL PRICE MARKED PACK PRODUCTS ARE RECOMMENDED RETAIL PRICES<br />
AND ARE ALSO AVAILABLE IN STANDARD NON PRICE MARKED PACKS<br />
PREMIX IS THE FASTEST GROWING ALCOHOL SEGMENT AT +40%*<br />
STOCK UP ON PRICE MARKED PACKS TODAY<br />
• 86% of shoppers would trust the price of a price marked pack over the shelf price**<br />
• When shoppers buy Premix, they tend to buy 2 cans at a time, so this mechanic<br />
offers great shopper value to drive rate of sale***<br />
SOURCES: *Nielsen Convenience Value Sales 52 w/e 23.06.12; **HIM! Price Marked Pack Study 2011; ***Nielsen Homescan 52 w/e 18.8.12.<br />
Due to the difference in Scottish alcohol legislation, the Premix 2 for £3 price marked pack is only intended to be sold in England and Wales<br />
and cannot by law be sold in Scotland. The GORDON’S, SMIRNOFF and CAPTAIN MORGAN’S SPICED words and associated words and<br />
logos are trade marks. © Diageo <strong>2012</strong>. SCHWEPPES, the Fountain Device and the 196 graphics are registered trade marks of Atlantic<br />
Industries. The OCEAN SPRAY words and associated logos are registered trade marks of Ocean Spray Cranberries, Inc.<br />
MUST STOCK FOR YOUR CHILLER
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