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is an integral part of this report”<br />
www.pefindo.com<br />
Figure 2: MICE’s Distribution Coverage<br />
Modern market: 15.500 outlet General trade: 21.000 outlet<br />
Source: <strong>PT</strong> <strong>Multi</strong> <strong>Indocitra</strong> <strong>Tbk</strong>., Pefindo Equity & Index Valuation Division<br />
<strong>Multi</strong> <strong>Indocitra</strong>, <strong>Tbk</strong><br />
Jabodetabek Remains Fascinating Market<br />
In the last three years period, MICE’s revenue successfully soared by 17% CAGR.<br />
It continued in 1H12, in which MICE recorded 18% YoY revenue growth or<br />
equivalent to Rp 265 billion. From that figure, Jabodetabek takes a major<br />
contribution with 39% to MICE’s total revenue. It is the followed by Sumatera of<br />
14%, East Java of 13%, Central Java of 10%, West Java of 9%, Sulawesi of 7%,<br />
Kalimantan and Bali of 5% and 3%. As the business that relies on people<br />
purchasing power, we eye that MICE’s market positioning in Jabodetabek is<br />
appropriate since the economic growth in Jabodetabek continues to rise. As of<br />
1H12, the economic growth in that region was cumulatively 6.6% YoY.<br />
Figure 3: MICE’s Sales by Area<br />
Source: <strong>PT</strong> <strong>Multi</strong> <strong>Indocitra</strong> <strong>Tbk</strong>., Pefindo Equity & Index Valuation Division<br />
October 18 th , 2012 Page 6 of 11