Presentation - WPP.com

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Key Priorities, Objectives & Strategy We Continue to Focus on Our Key Objectives Improving operating margins. Increasing flexibility in cost base. Using free cash flow to enhance share owner value, and improve return on capital employed. Developing role of parent <strong>com</strong>pany. Emphasising revenue growth more as margins improve. Improving creative capabilities and reputation of all our businesses.
Increasing flexibility in Cost Base We continue to focus on a more flexible cost structure in three key areas; – Staff c. 57% of revenue – Property c. 8% of revenue – Bought-in services c. 21% of revenue Increased flexibility in all areas important to <strong>com</strong>bat any economic slowdown.
Page 1 and 2: Annual General Meeting 2012
Page 3 and 4: Annual General Meeting 2012
Page 5 and 6: Strategic Priorities Short term: to
Page 7 and 8: Key Priorities, Objectives and Stra
Page 15 and 16: Strategic Objectives Digital Strate
Page 17 and 18: Delivering Results Today - 30% of W
Page 19 and 20: WPP’s Digital Strategy 1. Digital
Page 21 and 22: WPP’s Global Digital Networks Dom
Page 23: Digital and Faster Growing Markets
Page 27 and 28: Using Free Cash Flow to Enhance Sha
Page 31 and 32: 26 Year History WPP PBIT and Margin
Page 33 and 34: TSR and Share Price performance sin
Page 35 and 36: TSR Performance Based on 5 years to
Page 37 and 38: TSR Performance WPP v FTSE 100 1 0
Page 39 and 40: Outlook Our 2012 budgets indicate o
Page 41 and 42: Conclusions As our 2011 results sho

Presentation - WPP.com

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