2011 Registration Document - Valeo

1 Presentation
PAGE 48
of Valeo and its businesses
Core businesses
1.4.5 Aftermarket products and services
Presentation of Valeo Service
Under the responsibility of the Group’s Operations
Department and in cooperation with the Business Groups/
Product Groups, Valeo Service supplies original equipment
spares (OES) to automakers and replacement parts to the
independent aftermarket (IAM).
Its role is to offer to all aftermarket channels worldwide a wide
range of products and services to help boost the efficiency
of repair services and to provide greater safety, comfort and
driving pleasure to consum ers. Valeo Service also offers
support and services that are constantly being enhanced
and developed, in areas such as diagnostics, training, sales
and marketing, and technical support.
Through its OES customers for numbering a round
100 customers including 40 major customers, and its IAM
customers, approximately 2,500 major customers, Valeo
Service operates in over 100 countries with 13 sales divisions
and 12 distribution platforms.
Valeo Service – organized around five markets (Repair,
Maintenance, Crash, Post-Equipment and Heavy-Duty
Trucks) – offers 278 product lines for light, commercial and
industrial vehicles, as well as trucks, covering the following
systems: wiper systems (under the Valeo, Marchal, PJ and
SWF brand names); transmissions; lighting and signaling;
climate control; engine cooling; electrical systems; electrical
accessories; security systems and switches; braking; engine
management; engine filtration; and driving and parking
assistance systems.
2011 highlights
Customer satisfaction is a priority for Valeo Service. In 2011,
Valeo’s Aftermarket Business strengthened this commitment
in order to offer its customers a genuine experience, based
on product expertise related to complete systems and to
its ability to create service offers that best suit the use of
these systems. Here are some of the highlights from Valeo’s
aftermarket strategy in 2011:
Valeo Service opened two new sales divisions: (i) in Japan,
to strengthen synergies with its partner PIAA; and (ii) in
Argentina, to support growth in this country with dedicated
product lines and logistics solutions;
The OES b usiness bases its strategy on that of Valeo’s
four Business Groups, rolling out dedicated teams in China
and South America to strengthen its product expertise and
operate close to its customers in emerging markets;
2011 Registration D ocument - VALEO
Valeo Service won the best sales and marketing support
award from the distribution group Temot International;
Valeo Service won the 2011 best supplier award, in the
logistics class from the distribution group Groupauto
International;
Valeo simplified its filter systems and launched an entirely
new range of air, oil and fuel filters offering both longer
use and greater precision. Valeo focused in particular on
making this new range easier to use, by offering the end
user packaging that clearly identifies the type of product
by color, with smart product reference codes that can be
read on five sides of the packaging;
Valeo Service also introduced an important packaging
innovation for replacement parts: QR codes placed on the
boxes of the Engine Filter range can be used to access
installation videos for each type of product using a cell
phone;
Valeo expanded its range of technical parts for engine
management (coils and spark and preheat plugs, EGR
[exhaust gas recirculation ] valves, injectors and fuel pumps),
by including a range of engine sensors to enable players in
the Independent Aftermarket to have access to “valeorigin”
parts to repair the most recent vehicles;
special focus was placed on the offer available for parts
for the growing number of Asian-made vehicles around
the world; Valeo’s goal is to make these parts as widely
available as for the dedicated ranges for European
vehicles, with of course, the same quality and performance
standards. This strategy focuses on the alternator, starter,
clutch, condenser and wiper blades product lines;
the alternative cost-effective Valeo CLASSIC range for
vehicles over ten years old was launched in 2010, with
100 alternator and starter references. This range was
strengthened in 2011: 32 clutch kits and 109 radiator
references were added without compromising on quality
or the services offered;
the wiper motor range was updated with 155 new
original equipment quality references available for repair
professionals covering the best-selling passenger cars and
industrial vehicles in Europe;
a new catalogue was launched for the Valeo Silencio®
wiper blade range. This catalogue uses QR codes that can
be used to access installation videos from a cell phone and
take virtual tours of our test laboratories; this helps improve
customers’ knowledge about the product, and they are
shown how to replace their wiper blades step by step;
the Uni-Click ® universal connection system for wiper
blades was rolled out for the respective offers of the Valeo,