PDF (2.63 MB) - Geberit International AG
PDF (2.63 MB) - Geberit International AG
PDF (2.63 MB) - Geberit International AG
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38<br />
“Everything is in motion –<br />
nothing stands still.”<br />
Technical precision as it relates to water is the dynamic challenge that<br />
<strong>Geberit</strong> faces on a daily basis. The company uses clever sanitary<br />
technology to ensure that water is used sparingly and transported in<br />
an optimal manner. A goal oriented innovation process ensures<br />
that the quality of <strong>Geberit</strong> products and the development of specific<br />
know-how is continually expanded, thus assuring its place as market<br />
leader.<br />
Technology and water also marked the life of artist and sculptor,<br />
Jean Tinguely. He is certainly best known as the artist who was able<br />
to perfectly combine water and technology, precision and playfulness<br />
and humor and surprise. Creating his art demanded a wealth of<br />
knowledge, creativity, the will to succeed and excellence. These<br />
values are also those that <strong>Geberit</strong> embraces.<br />
However, unlike <strong>Geberit</strong> the artist fabricated working structures using<br />
imprecise parts, consciously playing with inaccuracy. For his moving<br />
objects and noisy motor-driven machine sculptures the artist predominately<br />
used scrap yard metal pieces. These machines, a balance<br />
between playful wit and threatening aggressiveness, reflected Tinguely’s<br />
intrigue with technology, ironically their absurdity also represented<br />
the modern industrial world and the business of making art.<br />
Jean Tinguely, 1925–1991<br />
“I see colors primarily as<br />
movement – just think of painting.<br />
I only seldom apply colors<br />
to my objects subsequently, I only<br />
make changes to accentuate<br />
and illustrate. Colors are elements of<br />
the object, they form an<br />
integral part and are therefore<br />
movement.”<br />
(spoken to Salzmann, 10.11.78,<br />
Neyruz, CH)