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PDF (2.63 MB) - Geberit International AG

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38<br />

“Everything is in motion –<br />

nothing stands still.”<br />

Technical precision as it relates to water is the dynamic challenge that<br />

<strong>Geberit</strong> faces on a daily basis. The company uses clever sanitary<br />

technology to ensure that water is used sparingly and transported in<br />

an optimal manner. A goal oriented innovation process ensures<br />

that the quality of <strong>Geberit</strong> products and the development of specific<br />

know-how is continually expanded, thus assuring its place as market<br />

leader.<br />

Technology and water also marked the life of artist and sculptor,<br />

Jean Tinguely. He is certainly best known as the artist who was able<br />

to perfectly combine water and technology, precision and playfulness<br />

and humor and surprise. Creating his art demanded a wealth of<br />

knowledge, creativity, the will to succeed and excellence. These<br />

values are also those that <strong>Geberit</strong> embraces.<br />

However, unlike <strong>Geberit</strong> the artist fabricated working structures using<br />

imprecise parts, consciously playing with inaccuracy. For his moving<br />

objects and noisy motor-driven machine sculptures the artist predominately<br />

used scrap yard metal pieces. These machines, a balance<br />

between playful wit and threatening aggressiveness, reflected Tinguely’s<br />

intrigue with technology, ironically their absurdity also represented<br />

the modern industrial world and the business of making art.<br />

Jean Tinguely, 1925–1991<br />

“I see colors primarily as<br />

movement – just think of painting.<br />

I only seldom apply colors<br />

to my objects subsequently, I only<br />

make changes to accentuate<br />

and illustrate. Colors are elements of<br />

the object, they form an<br />

integral part and are therefore<br />

movement.”<br />

(spoken to Salzmann, 10.11.78,<br />

Neyruz, CH)

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