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about the book
Building
Awareness
New Brand Experiences
in Architecture
and Interior Design
sample cover
title
Building Awareness
subtitle editors
New Brand Experiences
in Architecture
and Interior Design
category release
Architecture
In order to succeed in a challenging market, brands need to offer their customers
exceptional experiences. Consequently, there is now a constant
demand for new communication and event concepts. Architects and interior
designers are currently developing the spaces and the stages and even
building complete brand worlds that make these concepts a reality. For
many companies, these structures have become a fundamentally important
tool for bringing their brand values to life and communicating their messages
effectively on an emotional level.
Building Awareness presents inspiring buildings and spaces in which one
can experience brands in novel, often surprising ways. These include not
only flagship stores, trade show stands, temporary pop-up shops, and
September
S. Ehmann, S. Borges
features
full color, hardcover
pages size
240
price
isbn
24 × 30 cm
€ 39.90 {D} £ 37.50 $ 60
978-3-89955-448-9
Architects and designers create exceptional spatial brand experiences.
pavilions , but also offices, window displays, areas for sales and presentations,
and events. The broad spectrum of locations shown in the book celebrates
the essence of brands in unique ways, facilitating opportunities for
brand communication that are as exceptional as they are effective.
Featuring a premium selection of international projects, Building Awareness
will inspire architects, agencies, interior designers, and other creatives in
equal measure. The book will help companies to make lasting impressions
with their brands and to design unforgettable experiences for their target
audiences.
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