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Best Western The World's Largest Hotel Chain - Best Western Hotels

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“It’s the brand making a difference!”<br />

Hkfm. Andreas Perger, <strong>Hotel</strong>ier<br />

<strong>Best</strong> <strong>Western</strong> <strong>Hotel</strong> Leipziger Hof<br />

Innsbruck<br />

Austria<br />

”It had been crucial for us to realize that on the market a renowned brand is an important and necessary<br />

asset and partner - in fact it’s the brand making a difference.<br />

And the years with <strong>Best</strong> <strong>Western</strong> have been reinforcing us in our decision: To all visitors the <strong>Best</strong> <strong>Western</strong><br />

standards do guarantee both quality and professionalism as well as foresight and vision on touristic<br />

trends - still we remain the individually operated hotel with private flair so appreciated by our guests.”<br />

“Professional global marketing - even for a family hotel!”<br />

Melanie Pichler, <strong>Hotel</strong>ier<br />

<strong>Best</strong> <strong>Western</strong> Landhotel Wachau<br />

Emmersdorf<br />

Austria<br />

”Why <strong>Best</strong> <strong>Western</strong>?<br />

Actually, it had been a clear decision from the outset: Because our family hotel has to compete<br />

in international markets with much larger rivals - and there professional marketing and sales is essential for<br />

survival. Just take the latest electronic distribution channels: Maintaining one´s presence there adequately<br />

is tremendous work. With <strong>Best</strong> <strong>Western</strong> we are bookable on many sites - automatically and without any<br />

further effort.<br />

Moreover, <strong>Best</strong> <strong>Western</strong> Rewards provides for highly effective customer loyalty! And then of course<br />

there is the profitable effect of an international trade mark: When it comes to booking our guests prefer<br />

us over any “no-name competitors” due to the well-known brand and also because of <strong>Best</strong> <strong>Western</strong>’s<br />

quality promise.

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