Best Western The World's Largest Hotel Chain - Best Western Hotels

Best Western - Membership And Admission Criteria
What the global Best Western family expects...
• Your hotel has a minimum of 30 rooms
• Your hotel does not belong to any other international hotel marketing organization or group
• Your hotel complies with the international three-star standards
• Your hotel complies with the international Best Western minimum standards
• Your hotel switches its GDS connection to Best Western on commencement of membership
• Your hotel commits to strict branding (e.g. hotel name, signs, printed matter …))
5 steps to your membership
Following five steps exactly planned by Best Western makes joining the Best Western family easy:
1 st. step: the decision
Personal interview after consultation phase;
signing of the contract.
2 nd. step: the admission
Initial on-site quality control regarding minimum standards, cleanliness and maintenance. Entry of hotel
data and inclusion in the Best Western systems (GDS, reservation system, www.bestwestern.com and
www.bestwestern-ce.com).
3-day on-site training (BestWestern philosophy, -systems, -marketing programs as well as yield management,
billing, Best Practice, etc.).
3 rd. step: the systems
After passing the quality control the hotel account is activated within 7-10 days for all Best Western
systems and the hotel data is available to all systems worldwide.
4 th. step: the branding
Within 6 months all material (printed matter, objects, inscriptions, hotel signs) bearing the hotel’s name
has to be complemented with the brand name “Best Western” or “Best Western Premier” (including the
respective Best Western logo).
5th. step: the quality
Best Western is a “promise of quality” - therefore an additional quality check is conducted after
commencement of membership to assure compliance with the Best Western standards.
With passing this check there’s only one quality assessment per year regarding the observance of
minimum standards. In addition, the hotel has the opportunity to survey guest satisfaction levels using
the Best Western tools to achieve better results and higher revenue - and, last but not least, to win one
of the coveted Best Western Awards.