Best Western The World's Largest Hotel Chain - Best Western Hotels

4. Best Western enhances your good name and your qualities!
Your hotel retains its good name and its individual flair - Best Western provides and assures
your international standards
• Best Western is proud of the fact that many traditional family enterprises have opted for a
membership. That´s why their well-established hotel name is preceded with just two words:
“Best Western”.
• Beyond that the special atmosphere of an individually managed house and its typical charming flair
of hospitality remains untouched but is strongly supported by Best Western.
• Best Western guests worldwide can rely on assured quality. An exact and globally uniform system of
annual quality assurance check-ups ensures the required minimum standards regarding branding
application, equipment, maintenance, cleanliness and service.
• The Best Western guest survey online-tool “Medallia” provides information on the opinions and
experiences of your hotel guests and replaces questionnaires, which would have to be manually
evaluated. Hoteliers also profit from benchmarking and complaint management.
5. Best Western focuses perfectly on your marketing!
Reach more customers and win more guests - with Best Westerns’s extensive regional and
global marketing know-how
• Best Western exclusively focuses on the best possible marketing of its members, develops appropriate
marketing and sales programs, optimal pricing structure and USP-specific products together
with its member hotels and communicates all this to customers worldwide.
• Catalogues with millions of copies are read by each of the daily 400.000 satisfied Best Western
guests across the world and are distributed by Best Western employees at numerous fairs and events.
• The “Best Western Travel Card” - check-card sized, rechargeable and valid without limit- is a perfect
gift or business incentive (any corporate design possible). Each hotel can sell the Travel Card and
earn 10% commission on the sale value.
• “Best Western Rewards” is one of the world’s most successful loyalty programs in the hotel
industry. The name (“Rewards”) illustrates the numerous customer benefits as collecting bonus
points with every night in one of the more than 4.000 hotels worldwide, which can be redeemed for
attractive premiums! An active Best Western Rewards member annually produces about EUR 500
on average in sales.
• Best Western guests are offered attractive advantages by affiliate marketing through special
cooperation agreements with airline partners such as Lufthansa or Scandinavian Airlines, carrentals
and other partner programs. Thus, at one go new members and guests can be acquired
easily and emigration to competitors is minimized.