Best Western The World's Largest Hotel Chain - Best Western Hotels

Best Western Rewards - Loyalty That Is Really Worth It!
10 million members worldwide can´t be wrong!
Best Western Rewards is one of the most successful customer loyalty programs worldwide and with
almost 10 million customers currently is at the top of the tourism industry. Major partners from many
sectors make collecting and redeeming points an attractive and simply pleasant experience.
Retain customers, win regular guests, optimise effort
A regular guest certainly is the best of all customers - but does he bring enough revenue, will he “drift
away” - or will he loose interest altogether? Why? When? And what to do about it?
Friendship needs to be cultivated, but that is not enough: customer relationship is characterized by
a cycle which has to be utilized in the most profitable way - from initial interest to increasing revenue
to “premium client” who after some time has to be reactivated until he finally ends as a “cold contact”.
As a sales driver loyalty programs are a must for all business sectors as they skilfully combine the various
possibilities of a nearly self-sustaining and reinforcing loyalty-based growth cycle:
Rewarding for the customer, profitable for the hotel!
With a proper mix of various attractive awards, close communication with the Best Western Rewards
members, permanent monitoring of individual sales performance and proactive use of control measures
from the database marketing the strategic objectives of Best Western Rewards are accomplished:
- winning the right customers - leads to more sales contacts
- developing the right customers - leads to more sales and multipliers - and
- keeping the right customers - avoids lost efforts and ensures revenues
Best Western introduces you to the world of global customer loyalty programs
Loyalty programs subsist on the interests of clients, on your interest in your guests, on your Unique Selling
Propositions USPs) - but above all on your technology and premium partners.
For an independent hotel, however, it is almost impossible to manage all this adequately:
Apart from the vast efforts necessary for setting up and managing such a complex system it is mainly the
awards and the worldwide redeeming possibilities that make a loyalty program attractive and successful.
So even for medium and large hotel groups such programs would be very expensive and demanding.
Best Western Rewards is the optimal solution:
A truly global and large-scale loyalty program at your disposal!
Learn more: www.bestwestern-ce.com/bestwesternrewards