Best Western The World's Largest Hotel Chain - Best Western Hotels

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Best Western, the world’s largest association of independently owned and operated hotels, renowned for guaranteed quality and high customer loyalty, generates appreciation value for its members as the strongest and most innovative brand.
Better Values. Best Western. Best Western - The World‘s Best Western - The World‘s Largest Hotel Chain® Largest Hotel Chain A Good Decision! Rising pressures of competition, new technologies and the increasing importance of hotel brands provide a good reason to opt for the largest hotel group in the world. With Best Western you choose one of the world’s strongest brands to benefit from! Dominating the 3 - to 5 star segment Best Western is the largest marketing cooperative of independently owned and operated member hotels (including over 2.000 in the United States and about 1.200 in Europe) and the largest single brand in the hotel tourism industry. More than 400,000 worldwide guests are hosted each night to their satisfaction by Best Western member hotels providing cordial hospitality, living individuality and characteristic flair combined with international standards. Established 1946 as a cooperation for high quality hotels Best Western offers city-, design-, business- and conference-hotels as well as hotels for families, wellness, leisure and sports at the world’s most attractive destinations and therefore stands for “the right hotel in the right place” like no other brand. More than ever, Best Western’s midscale market segment is the place smart developers want to be. (David Kong, President & CEO Best Western International, inc.) Your Advantage: Global market position, local marketing Optimal knowledge of your market is the key to success! The main task of Best Western Central Europe as the regional service centre therefore is to define sales and marketing campaigns according to the needs of the local market as well as of the Best Western - Members to win new guests for their hotels and thus ensure better occupancy rates and higher average revenue. Because your guests’ satisfaction, your business success and your best position in the global market are the goals of Best Western.
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Best Western The World's Largest Hotel Chain - Best Western Hotels

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