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BUSINESS STEVE HARDING-HILL Steve Harding-Hill is sitting at the kitchen table dreaming up the luckiest and unluckiest things that could happen to a person. He has just been walking down the high street wondering how a character should react to this situation and practising faces in a shop window. For Harding- Hill, generating ideas is a full-time job – and eliciting strange looks from the public is an occupational hazard. Having left school at 18 with a batch of reports saying “could do better”, Harding-Hill toyed with the idea of sports college until his art teacher showed him that art could be a job. “That the son of a baker from Silsden in Yorkshire was going to be a wussy artist – well, that went down like a ton of lead,” he says, double-barrelled name or not. An art foundation course at Bradford and Ilkley Community College was followed by a degree at Leeds Metropolitan University. Initially Steve didn’t secure a place – applying after the closing date – but persistent badgering meant that when one applicant dropped out, Harding-Hill, or “Backdoor Billy” as he was subsequently known by the tutor, was in. “I got in because I was gobby,” he admits. Continuing this run of good luck, he won the chance to become the Museum of the Moving Image’s animator in residence. “I was a living exhibit for three months making a two-minute pitch for a short animation that I then had to present to 80JetAway High Flyers Aardman Animations’ commercial director has moulded his very own success story, says Lucille Howe Channel 4 with the view to them making it – which I did, and it got the green light.” That short was Angry George Irons, voiced by Brian Glover, which went on to win a National Film and TV Award. Despite the accolade, Harding-Hill had the feeling he didn’t know what he was doing. So instead of milking it, he returned to further education with an MA at the Royal College of Art. “There’s something about the kudos of going there that’s very attractive,” he says. There were no pound-a-pint nights for this high fl yer, though, who knuckled down to produce what would eventually become his BAFTA-nominated short The Ticker Talks. Next up was a move to Bristol’s Aardman Animations, home of Nick Park and Wallace and Gromit. Harding-Hill has been with Aardman for a decade now, pitching and producing animated adverts. One of the campaigns he is most proud of is for Leonard Cheshire Disability, setting the voices of disabled people to Creature Comforts-style animated animals. “It beat advertising cereal,” he laughs. Working with such pliable materials can be a peculiar business. “For the government’s Change4Life campaign we used American Plasticine which is softer and greasier than the British stuff,” he explains. “We have to fi ght the fact that it melts more quickly under the lights by spraying it with [pet product] Poop Freeze! Wet Wipes are handy too because they clean up the dust and dirt from the Plasticine really nicely.” While he is currently resisting fi lm projects in favour of commercials (and their substantial budgets), he hasn’t ruled out going back to school for a spot of lecturing. But whether the big screen or the student bar beckons, one thing’s for sure – that Steve Harding-Hill is a lucky so-and-so. Name: Steve Harding-Hill Age: 40 Based: Bristol Education: Disappointing his parents by trading pastry brushes for paintbrushes, Harding-Hill embarked on a foundation course at Bradford and Ilkley Community College, followed by a degree in graphic art and design at Leeds Metropolitan University and an MA at the Royal College of Art… making him the most over-qualifi ed animator in the world. Do ask: Why is it called Aardman Animations? (The word is, it’s a cheeky reference to that West Country draaaaawl…) Don’t ask: Have you won a BAFTA? He lost out to Nick Park’s A Close Shave. They now share an offi ce.
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