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APPROVED PROJECT PROPOSAL SUMMARY Project title Promotion of the sustainable fisheries in Dalmatia for the purpose of maintaining fish stock and fishery sector Lead partner Cooperative Friška riba (Fresh fish), Mažuranićevo šetalište 24 b, Split, Split-Dalmatia county Other par. - Type of the Technical Assistance for the web site design and content; business plan development GBSP support Total project budget & Project duration Type of the GBSP project Project objective Justification for the project intervention and eligibility for the GBSP support Cca 133.600 HRK among which: 1) Cooperative in-kind contribution through managers’ engagement (cca 113.600 HRK); 2) technical assistance for the web site design and content (cca 10.000 HRK); 3) technical assistance for the business plan development (cca 10.000 HRK). It is useful to mention that starting from the 1 st of January 2011, cooperative turnover amounts to cca 13 million HRK (VAT included). Duration: 12 months 1) contribution to sustainability of the current practices that use natural resources and ecosystems; contribution to development, implementation and transfer of examples of good practices, and promotion of production systems that are biodiversity friendly; 2) contribution to awareness raising, information dissemination and education of the public/consumers on the importance of nature and biodiversity conservation and possibilities of its sustainable use. Sustainable fishing of the Dalmatian region fish stock that belongs to the Adriatic Sea The current state of resources is rated as critical. In out part of the Adriatic sea there are more than 120 species threatened among which fish, shellfish and crustaceans, what represents a quarter of all our marine resources. Because of this alarming situation, primarily caused by overfishing, an initiative was engaged to find adequate measures that would remedy the situation - fishing cooperatives are designed to introduce controls on the fishing market in order to achieve sustainable fisheries. The government has no clear view over the state of the fishing stock and its exploitation by fishing operations. The establishment and commerce through cooperatives will provide important data on the zones of catches in the Adriatic Sea, their quantity, time of catch, catch size and other important parameters. With such organized data, the government with the help of academic institutions could more easily establish sustainable development in the fishery sector. Fisherman cooperative Friška riba (Fresh fish) is a relatively young cooperative that started with operations in August 2010, however in short term succeeded to gather 57 members what ranks her among the larger cooperatives of Split-Dalmatia County and beyond, of the whole Dalmatian region. The role of the cooperative is to realize, improve and protect its own and collective economic, financial, social, educational, cultural and other needs and interests. This concerns training, service and information of its members (fishermen). As they are relatively young cooperative they are still not sufficiently capacitated to allocate resource s for marketing activities and to develop a business plan (an internal BP has been prepared but not by a qualified person). Besides information dissemination to the large public, it is very important to inform its members about all the novelties happening in the fishery sector. For that reason they need a web site as a very important mean of communication. Besides cooperative web site will promote sustainable fishery and in such a way will contribute to awareness raising, information dissemination and education of the public/consumers on the importance of Adriatic sea and biodiversity conservation and possibilities of its sustainable use. The fact that the manager of the cooperative dedicated her long-life learning to marine biology and ecology, and is currently in post-graduate studies in Applied Marine Sciences, contributes significantly to the success and sustainability of the project. At the same time, development of the business plan by a professional is needed for a successful cooperative business activity. Trawlers, purse seine, fishermen who use small fishing tools (long-line) are all members of the cooperative that can then offer a wide range of products on the market. For
Main project results / activities now, cooperative distributes its products on the domestic market only, to regional buyers. However one of the objectives of the cooperative is to place its products on the European market (with an emphasis on Italy and Spain) in order to achieve the best possible price, i.e. and higher profits for its members. In the near future, Fishermen’s Cooperative plans to purchase land and build infrastructure thanks to MAFRD support, and intents to apply for IPARD funds. Result 1: Improved awareness of fishermen and public about sustainable fishery (indicator: number of the web site visits); Result 2: Preservation of the fishery sector through positive business activity of the cooperative (indicator: annual income for 2012). Activities: 1.1 Design of the web site; 1.2 Content of the web site; 1.3 Promotion of the web site. 2.1 Consultations with the members of the cooperative; 2.2 Development of the SWOT analyses and the business plan; 2.3 Discussion and adoption of the business plan for the 2012.
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