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ODOBRENI PROJEKTNI PRIJEDLOG
Naziv projekta Promicanje održivog ribarstva Dalmacije u svrhu održavanja ribljeg fonda i očuvanja sektora ribarstva
Nositelj
projekta
Zadruga Friška riba
Ostali partneri -
Vrsta
potpore
PPZP Tehnička pomoć u izradi web stranice (dizajn i sadržaj) i poslovnog plana
Trajanje
projekta
Trajanje: 12 mjeseci
Vrsta PPZP 1) doprinos unapreĎenju održivosti trenutnih praksi korištenja prirodnih dobara i ekosustava; doprinos razvoju,
projekta provedbi i širenju primjera dobre prakse te promociji proizvodnih sustava koji su prijateljski usmjereni prema
biološkoj raznolikosti;2) doprinos osvješćivanju, informiranju i obrazovanju javnosti/potrošača o vrijednostima
očuvanja prirode i bioraznolikosti te mogućnostima njenog održivog korištenja.
Cilj projekta Održivo ribarenje ribarskim fondom dalmatinske regije kao dijela Jadrana
Opravdanost
projekta i
prava na PPZP
potporu
Glavni
rezultati i
Sadašnje je stanje resursa ocijenjeno izrazito nepovoljnim. U našem dijelu Jadrana ugroženo je više od 120 vrsta
riba, školjki i rakova, što je četvrtina svih organizama koji ga nastanjuju. Zbog tog zabrinjavajućeg stanja,
uzrokovanog prije svega pretjeranim izlovom, pokrenuta je inicijativa za pronalaženjem adekvatnih mjera kojim bi
se situacija popravila - ribarske zadruge su osmišljene kako bi uvele kontrolu na ribarskom tržištu u smislu
postizanja održivog ribarstva. Država nema jasan pogled na stanje ribarskog fonda u moru i njegovu eksploataciju
kroz ribarsko poslovanje. Osnivanjem i poslovanjem preko zadruga dobit će se važni podatci o zonama ulova u
Jadranskom moru, njenim količinama, vremenu ulova, veličini ulova i o ostalim važnim parametrima. S takvim
organiziranim podatcima, država će uz pomoć znanstvenih institucija moći lakše postići održivi razvoj u sektoru
ribarstva na Jadranu.
Ribarska zadruga Friška riba je relativno mlada zadruge koja je krenula s poslovanjem u kolovozu 2010. godine,
meĎutim, u kratkom roku je okupila 57 članova što je trenutačno čini najbrojnijom zadrugom na području Splitskodalmatinske
županije, ali i na području čitave Dalmacije. Uloga zadruge je da ostvari, unaprijedi i zaštiti svoje
pojedinačne i zajedničke gospodarske, ekonomske, socijalne, obrazovne, kulturne i druge potrebe i interese. To
uključuje i edukaciju, servis i informiranje njenih članova (ribara). Kako su još relativno mlada zadruga, nemaju
kapaciteta izdvojiti sredstva za marketing zadruge i izradu poslovnog plana (interni je već napravljen, ali ne od
stručne osobe). Osim što je bitno da se o aktivnostima zadruge obavijesti šira javnost, vrlo je važno informirati
članove o svim dogaĎanjima glede ribarskog sektora. Za to im je neophodna internetska stranica kao vrlo važno
sredstvo komunikacije. Uz to, internetska stranica zadruge će promovirati održivo ribarenje te će time doprinositi
osvještavanju, informiranju i obrazovanju svojih članova i javnosti/potrošača o vrijednostima očuvanja prirode i
biološke raznolikosti Jadranskog mora. Činjenica da se upraviteljica zadruge posvetila biologiji i ekologiji mora te
je trenutačno na poslijediplomskom studiju iz Primijenjenih znanosti o moru, znatno doprinosi uspješnosti i
održivosti ovog projekta.
Ujedno, izrada poslovnog plana od strane stručne osobe je neophodna za uspješno poslovanje zadruge. U
zadruzi su prisutni školjkari, koćari, plivaričari i ribari koji koriste male alate (parangal) tako da je Zadruga u stanju
ponuditi širok spektar proizvoda. Za sada zadruga proizvode plasira samo na domaće tržište, regionalnim
otkupljivačima. MeĎutim, jedan od ciljeva zadruge je da svoje proizvode plasira direktno na europsko tržište (s
naglaskom na Italiju i Španjolsku) kako bi postigli što bolju cijenu tj. što veću dobit za svoje zadrugare. Ribarska
zadruga planira u skoroj budućnosti kupnju zemljišta i izgradnju infrastrukture uz pomoć sredstava Ministarstva
poljoprivrede, ribarstva i ruralnog razvoja (MPRRR), a namjerava se natjecati i za sredstva IPARD fonda.
Rezultat 1: Veća osviještenost ribara i šire javnosti o održivom ribarstvu (indikator: posjećenost internetske
stranice); Rezultat 2: Očuvanje sektora ribarstva kroz pozitivno poslovanje zadruge (indikator: godišnji

aktivnosti
projekta
prihod za 2012. godinu).
Aktivnosti: 1.1 Dizajn internetske stranice; 1.2 Sadržaj internetske stranice; 1.3 Promoviranje internetske
stranice. 2.1 Konzultacije s članovima zadruge; 2.2 Izrada SWOT analize i poslovnog plana; 2.3 Rasprava i
usvajanje poslovnog plana za 2012. godinu

APPROVED PROJECT PROPOSAL SUMMARY
Project title Promotion of the sustainable fisheries in Dalmatia for the purpose of maintaining fish stock and fishery
sector
Lead partner Cooperative Friška riba (Fresh fish), Mažuranićevo šetalište 24 b, Split, Split-Dalmatia county
Other par. -
Type of the Technical Assistance for the web site design and content; business plan development
GBSP support
Total project
budget &
Project
duration
Type of the
GBSP project
Project
objective
Justification
for the project
intervention
and eligibility
for the GBSP
support
Cca 133.600 HRK among which: 1) Cooperative in-kind contribution through managers’ engagement (cca
113.600 HRK); 2) technical assistance for the web site design and content (cca 10.000 HRK); 3) technical
assistance for the business plan development (cca 10.000 HRK). It is useful to mention that starting from the
1 st of January 2011, cooperative turnover amounts to cca 13 million HRK (VAT included).
Duration: 12 months
1) contribution to sustainability of the current practices that use natural resources and ecosystems;
contribution to development, implementation and transfer of examples of good practices, and promotion of
production systems that are biodiversity friendly; 2) contribution to awareness raising, information
dissemination and education of the public/consumers on the importance of nature and biodiversity
conservation and possibilities of its sustainable use.
Sustainable fishing of the Dalmatian region fish stock that belongs to the Adriatic Sea
The current state of resources is rated as critical. In out part of the Adriatic sea there are more than 120
species threatened among which fish, shellfish and crustaceans, what represents a quarter of all our marine
resources. Because of this alarming situation, primarily caused by overfishing, an initiative was engaged to
find adequate measures that would remedy the situation - fishing cooperatives are designed to introduce
controls on the fishing market in order to achieve sustainable fisheries. The government has no clear view
over the state of the fishing stock and its exploitation by fishing operations. The establishment and commerce
through cooperatives will provide important data on the zones of catches in the Adriatic Sea, their quantity,
time of catch, catch size and other important parameters. With such organized data, the government with the
help of academic institutions could more easily establish sustainable development in the fishery sector.
Fisherman cooperative Friška riba (Fresh fish) is a relatively young cooperative that started with operations in
August 2010, however in short term succeeded to gather 57 members what ranks her among the larger
cooperatives of Split-Dalmatia County and beyond, of the whole Dalmatian region. The role of the cooperative
is to realize, improve and protect its own and collective economic, financial, social, educational, cultural and
other needs and interests. This concerns training, service and information of its members (fishermen). As they
are relatively young cooperative they are still not sufficiently capacitated to allocate resource s for marketing
activities and to develop a business plan (an internal BP has been prepared but not by a qualified person).
Besides information dissemination to the large public, it is very important to inform its members about all the
novelties happening in the fishery sector. For that reason they need a web site as a very important mean of
communication. Besides cooperative web site will promote sustainable fishery and in such a way will
contribute to awareness raising, information dissemination and education of the public/consumers on the
importance of Adriatic sea and biodiversity conservation and possibilities of its sustainable use. The fact that
the manager of the cooperative dedicated her long-life learning to marine biology and ecology, and is
currently in post-graduate studies in Applied Marine Sciences, contributes significantly to the success and
sustainability of the project. At the same time, development of the business plan by a professional is needed
for a successful cooperative business activity. Trawlers, purse seine, fishermen who use small fishing tools
(long-line) are all members of the cooperative that can then offer a wide range of products on the market. For

Main project
results /
activities
now, cooperative distributes its products on the domestic market only, to regional buyers. However one of the
objectives of the cooperative is to place its products on the European market (with an emphasis on Italy and
Spain) in order to achieve the best possible price, i.e. and higher profits for its members. In the near future,
Fishermen’s Cooperative plans to purchase land and build infrastructure thanks to MAFRD support, and
intents to apply for IPARD funds.
Result 1: Improved awareness of fishermen and public about sustainable fishery (indicator: number of the
web site visits); Result 2: Preservation of the fishery sector through positive business activity of the
cooperative (indicator: annual income for 2012).
Activities: 1.1 Design of the web site; 1.2 Content of the web site; 1.3 Promotion of the web site. 2.1
Consultations with the members of the cooperative; 2.2 Development of the SWOT analyses and the
business plan; 2.3 Discussion and adoption of the business plan for the 2012.