2011 Pocket Reference Book: Vietnam KNOW your ... - Nielsen

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HOW TO GET VIETNAMESE SAVING IN A BANK AND NOT A PIGGYBANK? WANT THE ANSWER? JUST ASK NIELSEN. ® Attract them with interest rates, no-fuss processing and try not to ask for proof of income (they're quite sensitive about it!) AND DID YOU <strong>KNOW</strong>? There is high interest in earning money and savings but banks are not clearly in that picture as wealth management practices are still home-based. A steady finger on the <strong>Vietnam</strong>ese financial pulse with over 5,000 bank and non-bank users. The latest Personal Finance Monitor showed that 9 out 10 urbanites still save money at home. Not just cash but also gold and some foreign currency. more question? email us at vietnaminfo@nielsen.com $ BANK
Page 1: KNOW your consumer GROW your busine
Page 8: WHICH MEDIA VEHICLE GIVES THE HIGHE
Page 11 and 12: NIELSEN INSIGHTS - AT A GLANCE 01 N
Page 13 and 14: NIELSEN INSIGHTS - AT A GLANCE 03 G
Page 15 and 16: NIELSEN INSIGHTS - AT A GLANCE 05 P
Page 17 and 18: NIELSEN INSIGHTS - AT A GLANCE 07 D
Page 19 and 20: NIELSEN INSIGHTS - AT A GLANCE 09 H
Page 21 and 22: NIELSEN INSIGHTS - AT A GLANCE 11 C
Page 23 and 24: NIELSEN INSIGHTS - AT A GLANCE 13 C
Page 25 and 26: NIELSEN INSIGHTS - AT A GLANCE 15 M
Page 27 and 28: Men are different so women need to
Page 29 and 30: NIELSEN INSIGHTS AND REPORTS 19 Wom
Page 31 and 32: More products are becoming non-excl
Page 33 and 34: NIELSEN INSIGHTS - AT A GLANCE 23 T
Page 35 and 36: NIELSEN INSIGHTS - AT A GLANCE 25 L
Page 37 and 38: How do they choose their SIM card?
Page 39 and 40: NIELSEN INSIGHTS - AT A GLANCE 29 Y
Page 41 and 42: 3G for YG Educate Them NIELSEN INSI
Page 43 and 44: NIELSEN INSIGHTS - AT A GLANCE 33 D
Page 45 and 46: Highlights - Cards Reason for not u
Page 47 and 48: Non-banking Savings NIELSEN INSIGHT
Page 49 and 50: In A Scenario Where No Brands Enjoy
Page 51 and 52: VIETNAM RETAIL OVERVIEW 39 VIETNAM
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RETAIL SALES STRUCTURE % 1 0 0 5 0
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800 600 400 200 0 VIETNAM RETAIL OV
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VIETNAM RETAIL OVERVIEW 45 OFF-PREM
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VIETNAM RETAIL OVERVIEW 47 ON-PREMI
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100% 90% 80% 70% 60% 50% 40% 30% 20
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HOW CAN I MAKE SURE MY NEW PRODUCT
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HOUSEHOLD INCOME CLASSIFICATION 51
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Which Channel Gets Impacted As Mode
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DEMOGRAPHICS VIETNAM BY THE NUMBERS
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VIETNAM BY THE NUMBERS 55 POPULATIO
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VIETNAM BY THE NUMBERS 57 Ninh Thua
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HOUSEHOLD BY PROVINCE - URBAN/RURAL
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VIETNAM BY THE NUMBERS 65 FEMALE PO
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VIETNAM BY THE NUMBERS 67 MALE POPU
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VIETNAM BY THE NUMBERS 69 AVERAGE E
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VIETNAM BY THE NUMBERS 71 AVERAGE E
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VIETNAM BY THE NUMBERS 73 INDUSTRIA
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VIETNAM BY THE NUMBERS 75 OUTPUT VA
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Year Total OUTPUT & TRADE EXPORTS A
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VIETNAM BY THE NUMBERS 79 RETAIL SA
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Administrative units (Units) KEY ST
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Administrative units (Units) KEY ST
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HEALTH & LIVING STANDARD NUMBER OF
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VIETNAM BY THE NUMBERS 91 NUMBER OF
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NUMBER OF PATIENT BEDS 2000 2001 20
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MONTHLY AVERAGE INCOME PER CAPITA A
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MONTHLY AVERAGE INCOME PER EMPLOYEE
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VIETNAM BY THE NUMBERS 99 KEY INTER
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Mobile Insights JUST ASK NIELSEN. H
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2011 Pocket Reference Book: Vietnam KNOW your ... - Nielsen

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