2011 Pocket Reference Book: Vietnam KNOW your ... - Nielsen

Highlights – Cards
Reason for not using
• No demand
• Knowledge
• Inconvenience
(Source: Nielsen database 2009)
Ownership
ATM/Debit Card
23%
(~1.4 mil people)
Credit Card
1%
(~0.02 mil people)
Card type awareness
10
10
0
54
43
33
13
100
NIELSEN INSIGHTS - AT A GLANCE 35
Future Intention
Debit Card 24%
Credit Card 7%
13
10
0
100
62
46
37
15
What could attract
more customers?
• Broader coverage of
ATM’s 71%
• ATM’s placed in
Convenient and safe place 62%
• Safety of the card 52%
• Issued by a trustworthy
bank 35%
Awareness of both Debit and Credit cards has increased significantly over
the past 5 years among the banks customers.
ATM
Credit card 21
Debit card 8
Multi-functional card 0
Student associated card 0
Associated card 0
Integrated card 0
None of the above 9
* Base: Not Code 12 in Q9c
Total HCM HN
2006
(n=1000)
91
2008
(n=1000)
23
15
0
0
0
2
0
98
Q2 - 2010
(n=891)*
2006
(n=500)
19
5
0
0
0
0
9
91
2008
(n=500)
22
15
0
0
0
0
1
99
Q2 - 2010
(n=413)*
2006
(n=500)
Vietnam Pocket Reference Guide 2011 Nielsen
24
14
0
0
0
0
8
92
2008
(n=500)
Q2 - 2010
(n=478)*
Q36a - Which kind of cards are you aware of?
25
13
0
0
0
0
3
97
32
35
23
6
2
8
0
100