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The current COOL regulations allow for a variety of ways
that the origin information can be provided, such as placards,
signs, labels, stickers, etc. Many retail establishments have
chosen to use signage above the relevant sections of the meat
case to provide the required origin information in lieu of or in
addition to providing the information on labels on each package
of meat. Under this final rule, the Agency will continue to
allow the COOL notification requirements to be met by using
signs or placards. For example, for meat derived from cattle
born in Canada and raised and slaughtered in the United States,
the signage could read “Beef is from animals born in Canada,
Raised and Slaughtered in the United States.”
In terms of using labels and stickers to provide the origin
information, the Agency recognizes that there is limited space
to include the specific location information for each production
step. Therefore, under this final rule, abbreviations for the
production steps are permitted as long as the information can be
clearly understood by consumers. For example, consumers would
likely understand “brn” as meaning “born”; “htchd” as meaning
“hatched”; “raisd” as meaning “raised”; “slghtrd” as meaning
“slaughtered” or “hrvstd” as meaning “harvested”. In addition,
the current COOL regulations allow for some use of country
abbreviations, as permitted by Customs and Border Protection,
such as “U.S.” and “USA” for the “United States” and “U.K.” for
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