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equired country of origin information is currently conveyed<br />
along the supply chain.<br />
Benefits<br />
Summary of Comments: Some commenters expressed their<br />
support for the proposed rule on the grounds that the proposed<br />
labeling requirements provide consumers with information they<br />
need to make informed choices about the source of food and how<br />
it was raised. The commenters stated that there is increased<br />
consumer demand to know where and how food is produced.<br />
Some commenters stated that consumer confidence benefits<br />
can accrue just as a result of having the information available,<br />
even if the consumers do not read the labels’ information.<br />
In the opinion of some commenters, mandatory labels address<br />
concerns of market failure and fraudulent labeling and help<br />
investigators trace-back foodborne illness outbreaks. A<br />
commenter referenced a 2005 survey that found that nearly two-<br />
thirds of consumers (60 percent) preferred country of origin<br />
labeling to be administered by a government policy rather than<br />
by companies marketing the meat.<br />
Some commenters stated their belief that consumers can<br />
differentiate various attributes of competing products and will<br />
increase demand, and price, for those attributes they view<br />
favorably, including the perceived higher quality of meat<br />
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