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This brings you to the following dialogue box:<br />

CHAPTER 6 Correlational analysis: Pearson’s r [SWM 5] 183<br />

Move both variables from the left-hand side to the right-hand side. Make sure the Pearson and Onetailed<br />

options are selected. Then click on OK. This will obtain your results.<br />

Let’s look at the output from SPSS. The important results for your write-ups are:<br />

• the correlation coeffi cient r; this shows us how strongly our variables relate to each other, and in<br />

what direction<br />

• the associated probability level, letting us know the likelihood of our correlation coeffi cient arising<br />

by sampling error, assuming the null hypothesis to be true.<br />

Results are given in the form of a matrix. A matrix is simply a set of numbers arranged in rows and<br />

columns. The correlation matrix is an example of a square symmetric matrix. You should fi nd that<br />

each variable correlates perfectly with itself (otherwise something is amiss!). You will also note that<br />

results are given twice: each half of the matrix is a mirror image of itself. This means you have to look<br />

at one half (of the diagonal) only. SPSS also lets us know the number of pairs for each variable. You<br />

can see from the output below that the point where our variable ICECREAM meets our variable TEMP<br />

gives us the information we need. The fi rst line gives us the correlation coeffi cient – it is usual for us<br />

to give this correct to two decimal places. The achieved signifi cance level is given on the second line,<br />

and the third line confi rms how many pairs we have in the analysis. Remember that, when SPSS gives<br />

a row of zeros, change the last zero to a 1 and use the < sign (i.e. p < 0.001, n = 20). Note that our<br />

correlation coeffi cient is positive – as temperature rises, so does the sale of ice-creams.

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