Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
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Promotional Pricing<br />
• <strong>Harga</strong> sementara dari suatu produk<br />
dibawah harga normal dan kadangkala<br />
dibawah biaya.<br />
– Value Pricing<br />
– Price Sensitivity Measurement<br />
©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition<br />
Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens