Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...

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Initiating Price Increases • Increase profits • Cost inflation • Excess demand ©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
Reactions to Prices Changes • Buyer’s reaction • Competitor’s reaction • Trade Ally’s reaction ©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
Page 1 and 2: Chapter 12 Penetapan Harga Produk:
Page 3 and 4: Price • Price adalah sejumlah uan
Page 5 and 6: Internal Factors • Marketing Obje
Page 7 and 8: External Factors Affecting Pricing
Page 9 and 10: Price Elasticity of Demand ©2006 P
Page 11 and 12: Cost Based Pricing Product Cost Pri
Page 13 and 14: Break-even Analysis or Target Profi
Page 15 and 16: Competition-Based Pricing Product C
Page 17 and 18: New-Product Pricing Strategies •
Page 19 and 20: Existing-Product Pricing Strategies
Page 21 and 22: Psychological Pricing • Price-qua
Page 23 and 24: Price Sensitivity Measurement • P
Page 25: Initiating Price Cuts • Excess ca
Page 29: • Boston Market Best Practices

Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...

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