Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
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Reactions to Prices Changes<br />
• Buyer’s reaction<br />
• Competitor’s reaction<br />
• Trade Ally’s reaction<br />
©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition<br />
Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens