Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...
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Internal Factors<br />
• Marketing Objectives<br />
– Survival<br />
– Current Profit Maximization<br />
– Market-Share Leadership<br />
– Brand Equity Growth<br />
– Product-Quality Leadership<br />
©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition<br />
Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens