Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...

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“The real issue is value, not price.” -Robert T. Lindgren ©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
Price • Price adalah sejumlah uang yang dikenakan atas barang atau jasa. • Elemen marketing mix element yang menghasilkan revenue • <strong>Harga</strong> terlalu tinggi membuat pelangggan potensial lari, harga terlalu rendah memotong revenue. ©2006 Pearson Education, Inc. Marketing Marketing for Hospitality for Hospitality and Tourism, and Tourism, 4th edition 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
Page 1: Chapter 12 Penetapan Harga Produk:
Page 5 and 6: Internal Factors • Marketing Obje
Page 7 and 8: External Factors Affecting Pricing
Page 9 and 10: Price Elasticity of Demand ©2006 P
Page 11 and 12: Cost Based Pricing Product Cost Pri
Page 13 and 14: Break-even Analysis or Target Profi
Page 15 and 16: Competition-Based Pricing Product C
Page 17 and 18: New-Product Pricing Strategies •
Page 19 and 20: Existing-Product Pricing Strategies
Page 21 and 22: Psychological Pricing • Price-qua
Page 23 and 24: Price Sensitivity Measurement • P
Page 25 and 26: Initiating Price Cuts • Excess ca
Page 27 and 28: Reactions to Prices Changes • Buy
Page 29: • Boston Market Best Practices

Chapter 12 Penetapan Harga Produk: Pertimbangan, Pendekatan ...

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