Seven Deadly Mobile Myths [pdf] - Global Moxie

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Mobile is not less. As we begin to do everything on our phones, sometimes ONLY on our phones, MYTH #2 Mobile = Less mobile content and features should be AT LEAST at the same level as any other platform. Mobile is not lite. Mobile is not less.
So this happened Jakob Nielsen last week. shared his advice for mobile Jakob Nielsen’s advice: http://www.useit.com/alertbox/mobile-vs-full-sites.html He says: Build a separate mobile site. With less content. Cut features that are not core to the mobile use case. For the “few” users who need more content, offer links to the “full site” and, y’know... let em muddle through. So what does this look like in practice? http://www.useit.com/alertbox/mobile-ux-guidelines.html Nielsen says: The feature set should be much smaller for a mobile site than for a desktop site,/ A company’s full site typically includes PR information and investor relations sections... but this info should be eliminated from the mobile site. Mobile users NEVER care about PR information or investor relations??? I Everything about Nielsen’s guidelines are wrong and damaging. I don’t argue his research which suggests that you shouldn’t overwhelm mobile users, but I do argue his conclusions which is that you should just cut the content entirely.
Page 1 and 2: Seven Deadly Mobile Myths JOSH CLAR
Page 3 and 4: As I’ve thought about the range o
Page 5 and 6: So let’s look at how we REALLY us
Page 7 and 8: Mobile users are Myth: Distracted,
Page 9: 28% OF US MOBILE WEB USERS MOSTLY U
Page 13 and 14: MYTH #3 Complexity is a dirty word
Page 15 and 16: ...when your customers really want
Page 17 and 18: Facebook iPhone app v1 started with
Page 19 and 20: Accuweather.com. Actually does a be
Page 21 and 22: MYTH #4 Extra taps and clicks are e
Page 23 and 24: Momento: Great micro-journal, recor
Page 25 and 26: Fond of how earlier versions of the
Page 27 and 28: Mobile = More The real question is:
Page 29 and 30: There is no mobile web. Serve same
Page 31 and 32: This is the one-web idea. One web N
Page 33 and 34: Edit, edit, edit So: thematically s
Page 35 and 36: Look across the entire range of dev
Page 37 and 38: So this is the sixth myth, and it
Page 39 and 40: Your product is not a product at al
Page 41 and 42: “You put water into a cup, it bec
Page 43 and 44: And this expectation is only going
Page 45 and 46: http://futurefriend.ly Can’t know
Page 47 and 48: “Metadata is the new What he mean
Page 49 and 50: Here’s the thing to remember: It
Page 51 and 52: ✓ MOBILE ≠ RUSHED ✓ MOBILE

Seven Deadly Mobile Myths [pdf] - Global Moxie

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