Seven Deadly Mobile Myths [pdf] - Global Moxie

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This is only the beginning. <strong>Mobile</strong>, not mobile, one web or separate web sites. Platforms: iPhone, iPad, web, desktop apps, Android, SMS. But also: print, television, voice, all the traditional media. ALL THESE PLATFORMS AND CULTURES. Thrilling but overwhelming time for all of us right now. Step back from that whirlwind for a moment, stop thinking so much about individual platforms, Stop focusing so much on APPS or WEBSITES. To deliver rich, complex experiences to all these contexts, you have to start with your CONTENT.
Look across the entire range of devices and interfaces, and seek out the commonalities. What’s range of service you want to offer. Floating above all these cultures, tying them together, is you, your company, your goals, your service. And that’s embodied digitally by your API.
Page 1 and 2: Seven Deadly Mobile Myths JOSH CLAR
Page 3 and 4: As I’ve thought about the range o
Page 5 and 6: So let’s look at how we REALLY us
Page 7 and 8: Mobile users are Myth: Distracted,
Page 9 and 10: 28% OF US MOBILE WEB USERS MOSTLY U
Page 11 and 12: So this happened Jakob Nielsen last
Page 13 and 14: MYTH #3 Complexity is a dirty word
Page 15 and 16: ...when your customers really want
Page 17 and 18: Facebook iPhone app v1 started with
Page 19 and 20: Accuweather.com. Actually does a be
Page 21 and 22: MYTH #4 Extra taps and clicks are e
Page 23 and 24: Momento: Great micro-journal, recor
Page 25 and 26: Fond of how earlier versions of the
Page 27 and 28: Mobile = More The real question is:
Page 29 and 30: There is no mobile web. Serve same
Page 31 and 32: This is the one-web idea. One web N
Page 33: Edit, edit, edit So: thematically s
Page 37 and 38: So this is the sixth myth, and it
Page 39 and 40: Your product is not a product at al
Page 41 and 42: “You put water into a cup, it bec
Page 43 and 44: And this expectation is only going
Page 45 and 46: http://futurefriend.ly Can’t know
Page 47 and 48: “Metadata is the new What he mean
Page 49 and 50: Here’s the thing to remember: It
Page 51 and 52: ✓ MOBILE ≠ RUSHED ✓ MOBILE

Seven Deadly Mobile Myths [pdf] - Global Moxie

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