Seven Deadly Mobile Myths [pdf] - Global Moxie

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Alibris.com: No rare books section in mobile website. Head of retail said: such a BIG PURCHASE requires more searching than people would want to do on mobile. Assume they wouldn’t want to commit to the purchase on the go. See: http://j.mp/eS9226 eBay: 2000 cars every week in US alone. Several Ferraris/month on their mobile apps. Every time you assume someone won’t want to do something on mobile, you’re wrong. Don’t arbitrarily remove content. This is denying a purchase to mobile users. Not possible to buy a rare book on this site. But who cares, right? <strong>Mobile</strong>’s still a niche? Get the full site when they get back to desktop. No big deal, right?
28% OF US MOBILE WEB USERS MOSTLY USE MOBILE WEB http://pewinternet.org/Reports/2011/Smartphones/Section-2.aspx 28% of mobile web users rarely or never use desktop. You do the math, that’s around 11% of US adults overall, or 25 million people in the US alone. So if you care about reaching this huge swath of users, have to care about hitting them on mobile. Because that’s the ONLY way to reach them. That group DEFINITELY expects to do everything on mobile.
Page 1 and 2: Seven Deadly Mobile Myths JOSH CLAR
Page 3 and 4: As I’ve thought about the range o
Page 5 and 6: So let’s look at how we REALLY us
Page 7: Mobile users are Myth: Distracted,
Page 11 and 12: So this happened Jakob Nielsen last
Page 13 and 14: MYTH #3 Complexity is a dirty word
Page 15 and 16: ...when your customers really want
Page 17 and 18: Facebook iPhone app v1 started with
Page 19 and 20: Accuweather.com. Actually does a be
Page 21 and 22: MYTH #4 Extra taps and clicks are e
Page 23 and 24: Momento: Great micro-journal, recor
Page 25 and 26: Fond of how earlier versions of the
Page 27 and 28: Mobile = More The real question is:
Page 29 and 30: There is no mobile web. Serve same
Page 31 and 32: This is the one-web idea. One web N
Page 33 and 34: Edit, edit, edit So: thematically s
Page 35 and 36: Look across the entire range of dev
Page 37 and 38: So this is the sixth myth, and it
Page 39 and 40: Your product is not a product at al
Page 41 and 42: “You put water into a cup, it bec
Page 43 and 44: And this expectation is only going
Page 45 and 46: http://futurefriend.ly Can’t know
Page 47 and 48: “Metadata is the new What he mean
Page 49 and 50: Here’s the thing to remember: It
Page 51 and 52: ✓ MOBILE ≠ RUSHED ✓ MOBILE

Seven Deadly Mobile Myths [pdf] - Global Moxie

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