Seven Deadly Mobile Myths [pdf] - Global Moxie

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There’s a growing mainstream expectation that you can simply get all your content from any device. We expect content to flow seamlessly, follow us throughout the day. This ad for NFL.com, crisp illustration of that shift. http://j.mp/nkrn7f We access the same content across multiple devices. Phones, PCs, tablets, X-boxes, tv boxes Kindle and Netflix That expectation is going to spread to even the most modest apps. I want my stuff everywhere.
And this expectation is only going to grow as it gets cooked into popular platforms. Like Apple’s iCloud, for example.
Page 1 and 2: Seven Deadly Mobile Myths JOSH CLAR
Page 3 and 4: As I’ve thought about the range o
Page 5 and 6: So let’s look at how we REALLY us
Page 7 and 8: Mobile users are Myth: Distracted,
Page 9 and 10: 28% OF US MOBILE WEB USERS MOSTLY U
Page 11 and 12: So this happened Jakob Nielsen last
Page 13 and 14: MYTH #3 Complexity is a dirty word
Page 15 and 16: ...when your customers really want
Page 17 and 18: Facebook iPhone app v1 started with
Page 19 and 20: Accuweather.com. Actually does a be
Page 21 and 22: MYTH #4 Extra taps and clicks are e
Page 23 and 24: Momento: Great micro-journal, recor
Page 25 and 26: Fond of how earlier versions of the
Page 27 and 28: Mobile = More The real question is:
Page 29 and 30: There is no mobile web. Serve same
Page 31 and 32: This is the one-web idea. One web N
Page 33 and 34: Edit, edit, edit So: thematically s
Page 35 and 36: Look across the entire range of dev
Page 37 and 38: So this is the sixth myth, and it
Page 39 and 40: Your product is not a product at al
Page 41: “You put water into a cup, it bec
Page 45 and 46: http://futurefriend.ly Can’t know
Page 47 and 48: “Metadata is the new What he mean
Page 49 and 50: Here’s the thing to remember: It
Page 51 and 52: ✓ MOBILE ≠ RUSHED ✓ MOBILE

Seven Deadly Mobile Myths [pdf] - Global Moxie

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