logo guidelines. - Blip Press

Supporting
Typography
Two standard fonts have been
designated as supporting typefaces
for use whenever the primary and
secondary typeface is not available: a
sans serif for web materials and a serif
for print materials. Arial should be used
as the typestyle for all running text
on web and digital platforms when the
use of Cufons is not possible. Times
New Roman should be used for all
running text on letterhead, press release,
or other printed materials. Examples for
use are shown on the right.
Web supporting typeface Print supporting typeface
This is a body text in Arial
Regular. Arial is a web safe
font, and it should be used
for the running text in Blip
web materials, such as the
destination site and email
newsletters. Text can be
emphasized in Arial Italic.
This is a body text in Times
New Roman. Times New
Roman should be used for
the running text in Blip
print materials, such as the
content of letters on Blip
stationery. Text can be
emphasized in Times New
Roman Italic.
Arial Regular/Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!?
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!
Times New Roman Regular/Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!?
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!?
Times New Roman Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890&@#$%*:;.,!
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