logo guidelines. - Blip Press

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Business Card Format 3.5” x 2” Colors PMS 485 Cool Gray 10 Type Name: Berthold Akzidenz Grotesk Bold Size: 9 pt Title & Address: Berthold Akzidenz Grotesk Regular Size: 7 pt (6.5 pt for numbers, @ sign) Leading: 8.5 pt Paper Neenah Classic Crest Solar White Smooth Finish 100lb cover Shown here at 100% .25” .25” Dina Kaplan Co–Founder 636 Broadway, 3rd Floor New York, NY 10012 dina@blip.com 917.699.6961 2” Center Discover the best in original web series. .625” .375” .375” 18
Letterhead Format 8.5” x 11” Colors PMS 485 Cool Gray 10 Type Address: Akzidenz Grotesk Regular Size: 7 pt (6.5 pt for numbers) Body Text: Times Roman Size: 10 pt Leading: 14 pt Paper Neenah Classic Cotton Solar White no. 10 square flap 24lb Shown here at 60% .5” 1.75” .5” 1” .75” Discover the best in original web series. June 22, 2010 Addressee’s Name Company Name Address City, State Zip Dear Mr. Smith, Ilit el ilis nos diam dit iriurer si. Ommy nonum eui tet iriurercip essequat doluptatum ad et lore er sumsandreet ad et, vel eugiam nibh erat iure duisi. Irilit vulluptatem aut alis nissequat la at. Sandre ver sequam, quiscil laorem nisl elenim dolorti onsequi exeriurem zzriurem alit, con henibh elit estrud ex eugait aut num dolum nosto dio od et adit wisl eu feugiat alissit ulputpa tueriuscilit laorerat adiat ate molorpe riureri urercil eugiat ver iurem digna feumsandre modit velenis cilisi blan henisl inisit dolenim vendiam, si tat, vel exerci blaorpe riusto ercidunt wis num dolor iriurero ent nosto eniam zzrit iliquat velit adigniam dolortio delisi. Dolorer ostrud dolor iriustrud tem iustrud eugiam ipsusci tis dolor suscip eros nim delisci te facil ing et luptat ad magna feugait prat lorperci tat volobor alit, quate tat acilla feu faccum init vulput il elisci bla facillaore ex ea feugiam, conulla ndiatue dolobore ea augiatummy nonulputat, consed eugiam, verostie mod esectet vullam incipsum dolorero eugueri liquat. Adipis nulpute ver sisi eumsandit dolutpatummy nit at. Ut autpatie commolore dolendio et, sectem ing exerosto enit iliquat, qui eugue delit amconsed molor am ing eugait eui ex euguer sit lut wissequatem dolut vullaore tat. Ut praesto od tet at vel dolut acipit lumsan utat praesectet eum nisl inisl dolorper sum vero ero conulput lortisi. Onsequi psumsan e feu faccum dit lorem ipisit wisit delendre do do eugiat nim alit dolorperat alit aliquatin velit am amet, si. It ad dolore molestrud tem eu faci bla faccum irillutpatem do dolutpat. Ut lore doluptat ipsuscin ulla commy nos eros acipsusci ero dit aliquat utem quam, quipit alit iusto odio dion henit luptat aut il estio eu facipit, quat, summy nis dolortionum venis ad essi. Sincerely, Your name 636 Broadway 3rd Floor New York, NY 10012 www.blip.com 1.25” 19
Page 1 and 2: Identity Guidelines
Page 3 and 4: Table of Contents 2. Introduction B
Page 5 and 6: Wordmark The Blip logo consists of
Page 7 and 8: Clear Space The Blip logo should be
Page 9 and 10: Secondary Logo and Background Color
Page 11 and 12: Secondary Typography Due to its goo
Page 13 and 14: Tagline The Blip tagline should app
Page 15 and 16: Logo and Tagline Lockup / Limited U
Page 17: Stationery 17
Page 21 and 22: Mailing Label Format 3” x 6” Co
Page 23 and 24: One Pager Shown here at 60% 4” .7
Page 25 and 26: Sticker Format 2.75” diameter Die
Page 27 and 28: Digital Applications 27
Page 29 and 30: Destination Site Identification 29
Page 31 and 32: Destination Site Header When creati
Page 33 and 34: Destination Site Subscription Pages
Page 35 and 36: Watermark In instances when brandin
Page 37 and 38: Advertisements, Shout Outs, Off-Sit
Page 39 and 40: Presence on Roku, Google TV, Sony T
Page 41 and 42: Presence on YouTube 41
Page 43 and 44: Blip Blog 43
Page 45 and 46: iPad, iPhone, Android Apps The Blip
Page 47 and 48: Reception desk 47
Page 49 and 50: Merchandise 49

logo guidelines. - Blip Press

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