logo guidelines. - Blip Press
logo guidelines. - Blip Press
logo guidelines. - Blip Press
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Table of Contents<br />
2. Introduction<br />
Basic elements<br />
5. Wordmark<br />
6. Alternate version for smaller sizes<br />
7. Clear space<br />
8. Primary <strong>logo</strong> color<br />
9. Secondary <strong>logo</strong> and background colors<br />
10. Primary typography<br />
11. Secondary typography<br />
12. Supporting typography<br />
13. Tagline<br />
14. Tagline use<br />
15. Logo and tagline lockup<br />
16. Misuse of the <strong>logo</strong><br />
Stationery<br />
18. Business card<br />
19. Letterhead<br />
20. Envelope<br />
21. Mailing label<br />
22. <strong>Press</strong> release<br />
23. One pager<br />
24. Note card<br />
25. Sticker<br />
26. Email signature<br />
Digital applications<br />
28. Web specifications (buttons, fonts, colors)<br />
29. Destination site identification<br />
30. Destination site grid<br />
31. Destination site header<br />
32. Destination site subscription pages<br />
33. Player identification<br />
34. Watermark<br />
35. Endcap<br />
36. Advertisement, shout-out, off site subscriptions<br />
37. Audience favorite<br />
38. Presence on ROKU, Google TV, Sony TV<br />
39. Branding O&O sites<br />
40. Presence on YouTube<br />
41. Social media - Facebook, Twitter<br />
42. <strong>Blip</strong> blog<br />
43. Email newsletter<br />
44. iPad, iPhone, Android apps<br />
3D<br />
46. Logo on the reception desk<br />
47. Reception desk measurements<br />
48. Merchandise (mugs, hats etc.)
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