Broadcasting Oct 31 - American Radio History

TV ONLY I
C
Club Med o Vacation travel will be
spotlighted in three -week flight to start
in mid -November in seven markets.
Commercials will run in early and late
fringe and prime time. Target: adults, 25-
54. Agency: Ammirati & Purls, New
York.
J. Brannam o Discount store chain will
feature various clothing items in four -
week flight in 18 Southern markets,
starting in late November. Commercials
will be scheduled in early fringe and
prime and on news programs. Target:
women, 25 -49. Agency: Sawdon &
Bess, New York.
Osterman Jewelers o Retail chain will
begin pre- Christmas campaign later this
week in eight markets, continuing until
end of 1983. Commercials will run in all
dayparts. Target: men, 25 -49. Agency:
Stone, August & Co., Birmingham, Ala.
Braun Appliances Various electronic
appliances will be spotlighted in one -
week flights beginning Nov. 21 and again
Sl ess0B -qe
on Dec. 5 in 18 markets, including five
of the top 10. Commercials will air in day,
fringe and prime time. Target: women
18 -34. Agency: Schawbel Advertising,
Boston.
Jovan o Musk and Lady perfumes for
women and Gambler cologne for men
will be promoted for holiday purchase
beginning Nov. 28 through Dec. 25.
Commercials will air in all dayparts in top
50 markets. Target: adults 18 -49.
Agency: CPM Inc., Chicago.
Associated Mills o Pollenex air purifier
will be promoted in three -week flight in
over 200 markets. Spots will air in day
time and early and late fringe. Target:
total adults. Agency: Kelly, Scott &
Madison, Chicago.
L J RADIO ONLY
-
Barclay's American Financial o Various
financial services will be highlighted in
six -week flight to cover more than 200
cities, including Cincinnati, Cleveland,
Indianapolis, Tulsa, Okla., and Nashville,
starting this week. Commercial will run
in all dayparts during weekdays. Target:
"The person you describe
is the person
we'll deliver"
It's not a slogan.
It's our track record.
We've successfully recruited for
virtually every kind of executive post in
broadcasting, cable television, and
publishing. At every level.
The executives we delivered were
right for our clients, for their companies,
and for the specific responsibilities of
each position.
Our clients tell us we're the best in our
field.
We know where to look. We dig deep.
We sift meticulously. We investigate
thoroughly.
And we do it all very, very quietly.
If you seek a key executive, let's
discuss why our search and
recruitment will be your most effective
way to get the person who's right
for you.
Joe Sullivan & Associates, Inc.
Executive Search and Recruitment
in Broadcasting, Cable Television, and Publishing
1270 Ave. of the Americas, New York, N.Y. 10020 (212) 765 -3330
Broadcasting Oct 31 1983
to
adults, 25 -54. Agency: Faller, Klenk &
Quillan Inc., Charlotte, N.C.
Business People Inc. o Technical job
fair will be advertised in Boston and San
Jose, Calif., for one week in November
as part of overall radio effort that brings
job fair to major markets during year.
Commercials will run in all dayparts
during weekends. Target: men, 25 -49.
Agency: Fischbein & Associates,
Minneapolis.
I RADIO ANDTV I I
Citicorp o Choice card will be
promoted in five -week TV campaign
beginning Nov 14 in Washington;
Baltimore; Harrisburg, Pa., and Norfolk,
Va., and in six -week introductory radio
flight in Denver (to support TV flight that
began in early September). TV spots
will air in day, early fringe, prime and late
news. Sixty- second radio spots will air
in drive times and weekends. Target:
adults, 25 -49. Agency: Marschalk Co.,
New York.
Hickory Farms o Various food products
and holiday assortments will be
promoted in 35- market mixed media
campaign beginning Nov 14. TV spots
will air in day and early and late fringe
through Dec. 23 (Monday- Saturday)
and radio flights will air in midday and
drive times through Nov 28 and then
again from Dec. 8 through Dec. 11.
Campaign includes network and
newspaper buys in each market. Target:
women 25 -54. Agency: Ogilvy & Mather,
Chicago.
Pushing computers. Data General
Corp., IAbstboro, Mass., has launched
TV campaign in support of its business
computers. Commercials air in news,
sports and prime time in New York, Bos-
ton, Chicago, Los Angeles, Washington,
San Francisco and Dallas. Each of three
commercials shows Data General sys-
tems at work in different settings. In one,
titled "Electronic Mail," businessman is
being held captive in his "IN" box, while
Data General users are seen sending
and receiving urgent information at corn -
puter terminals. Agency: Foote, Cone &
Belding, New York.