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Ten recommendations for writing a winning proposal<br />
Important tips for presenting your project to the European Framework<br />
Programme for R&D<br />
The European Union’s Framework<br />
Programme for Research and<br />
Technological Development defines its<br />
goals by topics and broader research<br />
aims. The program is a competitive<br />
platform in which every proposal is<br />
examined against other proposals and the<br />
determining factor is the final total points<br />
awarded. Below are ten recommendations<br />
for building an attractive proposal, for<br />
proposal writers and everyone involved<br />
in advancing the project.<br />
1You must understand the program<br />
The Framework Programme’s goals<br />
are to strengthen Europe’s status in a<br />
know<strong>le</strong>dge-based society, increase<br />
the competitiveness of the European<br />
economy and bolster its technological<br />
foundation. For this purpose, Israel is part<br />
of Europe. It is important to be aware of<br />
the main programmatic <strong>document</strong>s and<br />
the strategic policy <strong>document</strong>s re<strong>le</strong>vant<br />
to your research proposal.<br />
2Choose the most suitab<strong>le</strong> topic<br />
A proposal submitted to the EU must<br />
match the requirements of the work<br />
plan of the public call from the re<strong>le</strong>vant<br />
program. You must identify how your<br />
project matches and contributes to the<br />
technological, scientific, policy and allover<br />
social goal as they are worded in<br />
the work plan. If your project meets<br />
more than one goal, make sure that<br />
the proposal relates first to the most<br />
important goal. To keep up to date with<br />
these goals, it is important to keep in<br />
touch with ISERD (the Israel Europe<br />
Research and Development Directorate)<br />
and participate in events that ISERD<br />
and the EU Commission organize in<br />
your field. It is advisab<strong>le</strong> to consult and<br />
meet the re<strong>le</strong>vant research officers at the<br />
EU Commission in Brussels whenever<br />
possib<strong>le</strong>.<br />
3Find the right partners<br />
The consortium structure proposed<br />
by the Framework Programme is very<br />
important and you must ensure (and<br />
emphasize in the proposal) that each of<br />
the consortium’s members represents a<br />
unique link in the project’s “value chain.”<br />
Each partner has a different task, and<br />
you must be confident (and indicate in<br />
the proposal) that the partners are suited<br />
and committed to the task assigned to<br />
them. The right partners are ones that<br />
comp<strong>le</strong>ment one another well.<br />
Stress 4 the excel<strong>le</strong>nce of the<br />
proposal<br />
Emphasize and explain why your<br />
proposal is of the highest standard and<br />
advances the state-of-the-art. Highlight<br />
your project's contribution to improving<br />
Europe’s competitive ability and to<br />
solving social prob<strong>le</strong>ms.<br />
5Remember that the proposal is a<br />
marketing <strong>document</strong><br />
Your proposal must compete with other<br />
proposals that have similar features.<br />
Remember, your <strong>document</strong> must sell<br />
your idea—especially the abstract. The<br />
examiner receives many proposals.<br />
The abstract will be read first and will<br />
determine the first impression, and thus<br />
the attitude to the other components.<br />
6Meet the criteria<br />
The EU Commission defines three<br />
basic criteria:<br />
(a) Scientific and technological<br />
excel<strong>le</strong>nce: Repeat and emphasize how<br />
the project advances the program’s goals<br />
in new and extraordinary ways.<br />
(b) Degree of influence: Define<br />
explicitly how your proposal promotes<br />
the program’s goals. Write in detail,<br />
to demonstrate your proficiency in the<br />
subject and in the program’s goals.<br />
(c) The quality of the consortium<br />
and the project’s management: Stress<br />
the unique contribution of each of the<br />
partners and demonstrate that the who<strong>le</strong><br />
is greater than the sum of its parts. The<br />
proposal must include a c<strong>le</strong>ar and detai<strong>le</strong>d<br />
operating plan for the execution of the<br />
project and the realization of its goals.<br />
Bear mind of course, that additional<br />
criteria and different focal points may<br />
come into play in varying programs. .<br />
7Read the guidelines carefully<br />
Proposals are evaluated n the basis of a<br />
questionnaire in which examiners verify<br />
that the proposal meets the requirements<br />
of each of the guidelines, and they must<br />
explain the rating they give each criterion.<br />
The proposal must therefore meticulously<br />
follow and relate to all the requirements<br />
in the guidelines.<br />
Show 8 that the proposal can be<br />
imp<strong>le</strong>mented<br />
The work plan must ref<strong>le</strong>ct the ability<br />
to imp<strong>le</strong>ment the proposed project, with<br />
a reasonab<strong>le</strong> budget and a well-planned<br />
and balanced timetab<strong>le</strong> that includes<br />
c<strong>le</strong>ar mi<strong>le</strong>stones and a detai<strong>le</strong>d, but<br />
reasonab<strong>le</strong>, analysis of the tasks. One<br />
must specify the risks (technical and<br />
organizational).<br />
9Pay attention to the fine details<br />
The final polish indicates a quality<br />
proposal. You must therefore review<br />
the proposal a number of times before<br />
submitting it, to ensure that it is worded<br />
c<strong>le</strong>arly and that the content is logically<br />
organizing. Give careful attention to<br />
consistency and comp<strong>le</strong>teness of the<br />
details.<br />
Take 10advantage<br />
of assistance<br />
Every bit of advice is valuab<strong>le</strong>.<br />
Consult with ISERD and with other<br />
experienced organizations to formulate<br />
and draft your proposal. Ask col<strong>le</strong>agues,<br />
project partners and, of course ISERD<br />
personnel, to review your proposal prior<br />
to submission.