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Ten recommendations for writing a winning proposal<br />

Important tips for presenting your project to the European Framework<br />

Programme for R&D<br />

The European Union’s Framework<br />

Programme for Research and<br />

Technological Development defines its<br />

goals by topics and broader research<br />

aims. The program is a competitive<br />

platform in which every proposal is<br />

examined against other proposals and the<br />

determining factor is the final total points<br />

awarded. Below are ten recommendations<br />

for building an attractive proposal, for<br />

proposal writers and everyone involved<br />

in advancing the project.<br />

1You must understand the program<br />

The Framework Programme’s goals<br />

are to strengthen Europe’s status in a<br />

know<strong>le</strong>dge-based society, increase<br />

the competitiveness of the European<br />

economy and bolster its technological<br />

foundation. For this purpose, Israel is part<br />

of Europe. It is important to be aware of<br />

the main programmatic <strong>document</strong>s and<br />

the strategic policy <strong>document</strong>s re<strong>le</strong>vant<br />

to your research proposal.<br />

2Choose the most suitab<strong>le</strong> topic<br />

A proposal submitted to the EU must<br />

match the requirements of the work<br />

plan of the public call from the re<strong>le</strong>vant<br />

program. You must identify how your<br />

project matches and contributes to the<br />

technological, scientific, policy and allover<br />

social goal as they are worded in<br />

the work plan. If your project meets<br />

more than one goal, make sure that<br />

the proposal relates first to the most<br />

important goal. To keep up to date with<br />

these goals, it is important to keep in<br />

touch with ISERD (the Israel Europe<br />

Research and Development Directorate)<br />

and participate in events that ISERD<br />

and the EU Commission organize in<br />

your field. It is advisab<strong>le</strong> to consult and<br />

meet the re<strong>le</strong>vant research officers at the<br />

EU Commission in Brussels whenever<br />

possib<strong>le</strong>.<br />

3Find the right partners<br />

The consortium structure proposed<br />

by the Framework Programme is very<br />

important and you must ensure (and<br />

emphasize in the proposal) that each of<br />

the consortium’s members represents a<br />

unique link in the project’s “value chain.”<br />

Each partner has a different task, and<br />

you must be confident (and indicate in<br />

the proposal) that the partners are suited<br />

and committed to the task assigned to<br />

them. The right partners are ones that<br />

comp<strong>le</strong>ment one another well.<br />

Stress 4 the excel<strong>le</strong>nce of the<br />

proposal<br />

Emphasize and explain why your<br />

proposal is of the highest standard and<br />

advances the state-of-the-art. Highlight<br />

your project's contribution to improving<br />

Europe’s competitive ability and to<br />

solving social prob<strong>le</strong>ms.<br />

5Remember that the proposal is a<br />

marketing <strong>document</strong><br />

Your proposal must compete with other<br />

proposals that have similar features.<br />

Remember, your <strong>document</strong> must sell<br />

your idea—especially the abstract. The<br />

examiner receives many proposals.<br />

The abstract will be read first and will<br />

determine the first impression, and thus<br />

the attitude to the other components.<br />

6Meet the criteria<br />

The EU Commission defines three<br />

basic criteria:<br />

(a) Scientific and technological<br />

excel<strong>le</strong>nce: Repeat and emphasize how<br />

the project advances the program’s goals<br />

in new and extraordinary ways.<br />

(b) Degree of influence: Define<br />

explicitly how your proposal promotes<br />

the program’s goals. Write in detail,<br />

to demonstrate your proficiency in the<br />

subject and in the program’s goals.<br />

(c) The quality of the consortium<br />

and the project’s management: Stress<br />

the unique contribution of each of the<br />

partners and demonstrate that the who<strong>le</strong><br />

is greater than the sum of its parts. The<br />

proposal must include a c<strong>le</strong>ar and detai<strong>le</strong>d<br />

operating plan for the execution of the<br />

project and the realization of its goals.<br />

Bear mind of course, that additional<br />

criteria and different focal points may<br />

come into play in varying programs. .<br />

7Read the guidelines carefully<br />

Proposals are evaluated n the basis of a<br />

questionnaire in which examiners verify<br />

that the proposal meets the requirements<br />

of each of the guidelines, and they must<br />

explain the rating they give each criterion.<br />

The proposal must therefore meticulously<br />

follow and relate to all the requirements<br />

in the guidelines.<br />

Show 8 that the proposal can be<br />

imp<strong>le</strong>mented<br />

The work plan must ref<strong>le</strong>ct the ability<br />

to imp<strong>le</strong>ment the proposed project, with<br />

a reasonab<strong>le</strong> budget and a well-planned<br />

and balanced timetab<strong>le</strong> that includes<br />

c<strong>le</strong>ar mi<strong>le</strong>stones and a detai<strong>le</strong>d, but<br />

reasonab<strong>le</strong>, analysis of the tasks. One<br />

must specify the risks (technical and<br />

organizational).<br />

9Pay attention to the fine details<br />

The final polish indicates a quality<br />

proposal. You must therefore review<br />

the proposal a number of times before<br />

submitting it, to ensure that it is worded<br />

c<strong>le</strong>arly and that the content is logically<br />

organizing. Give careful attention to<br />

consistency and comp<strong>le</strong>teness of the<br />

details.<br />

Take 10advantage<br />

of assistance<br />

Every bit of advice is valuab<strong>le</strong>.<br />

Consult with ISERD and with other<br />

experienced organizations to formulate<br />

and draft your proposal. Ask col<strong>le</strong>agues,<br />

project partners and, of course ISERD<br />

personnel, to review your proposal prior<br />

to submission.

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