Dr. AVINANDAN “Avi” MUKHERJEE Department Chair and ...

Mukherjee, A., Y. Wang and V.S. Natarajan, “Special Session: Medical Tourism – Opportunities and Challenges,” Society for
Marketing Advances Annual Conference, St Petersburg, Florida, USA, Nov 2008.
Mukherjee, A. and R. Parekh, “Multimedia Applications for Health Diagnosis in Telemedicine,” International Conference on
Health Care Systems, Milwaukee, Wisconsin, USA, Oct 2008.
Mukherjee, A., “A Meta-Analysis of Consumer Compliance with Healthcare,” Marketing Science Conference, Vancouver,
Canada, June 2008.
Mukherjee, A., “The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories,” Business and
Health Administration Association (BHAA), MBAA Conference, Chicago, USA, April 2008 (This paper received the McGraw-
Hill/Irwin Distinguished Paper Award for Best Overall Paper on Conference Theme and the Best Paper Award in
Pharmacoeconomics and Pharmaceutical Industry track).
Rose, T., A. Chandra and A. Mukherjee, “Marketing Challenges for Health Care Professionals and Institutions in the Era of
Maintaining Patient Privacy,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines,
Houston, USA, March 2008.
He, H-W and A. Mukherjee, “I am, ergo I shop: Does store image congruity explain shopping behaviour of Chinese
consumers?” Academy of Marketing Conference, Royal Holloway, Surrey, UK, July 2007 (This paper, judged by the
Conference Committee as being among the best papers overall, was published in a Special Conference issue of the Journal of
Marketing Management).
Mukherjee, A. and M.B. Pinto, “Generation Plastic or Generation Debt? Credit Card Usage among College Students in USA
and India,” Marketing Science Conference, Singapore, June 2007.
He, H-W and A. Mukherjee, “Customer-Store Identification: A Model of Antecedents and Consequences,” Marketing Science
Conference, Singapore, June 2007.
Mukherjee, A., “Leveraging Advertising to Combat HIV/AIDS: A Comparison of Different Execution Strategies,” Business and
Health Administration Association, MBAA Conference, Chicago, USA, March 2007.
Mukherjee, A. and D. Simonet, “Vertical Reconfiguration of the Value Chain in the American Healthcare Industry: Lessons in
Pharmaceutical Marketing,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines,
San Diego, USA, March 2007.
Malhotra, N. and A. Mukherjee, “Does Internal Marketing Improve Service Quality in Call Centres?” Australian and New
Zealand Marketing Academy (ANZMAC) Conference, Brisbane, Australia, Dec 2006.
Mukherjee, A. and N. Malhotra, “A Model of Active Learning for University Students,” Marketing Science Conference, Pittsburgh,
USA, June 2006.
He, H-W and A. Mukherjee, “Does organisational identification mediate the job satisfaction – commitment linkage? Empirical
evidence from Chinese salespersons,” 10th International Conference on Corporate Reputation, Image, Identity, and
Competitiveness, New York City, USA, May 2006.
Mukherjee, A. and P. Shamdasani, “An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context,” AMA
Summer Marketing Educators’ Conference, San Francisco, USA, Aug 2005.
Mukherjee, A. and N. Malhotra, “Competing Models on Job Satisfaction, Affective Commitment & Service Quality of Frontline
Employees,” Marketing Science Conference, Emory University, Atlanta, USA, June 2005.
Mukherjee, A. and N. Malhotra, “Antecedents and Consequences of Role Clarity in explaining employee-perceived Service
Quality in Call Centers,” AMA Winter Marketing Educators’ Conference, San Antonio, USA, Feb 2005.
Mukherjee, A., “A Hybrid Approach to measuring Service Differentiation in the British Auto Dealership Market,” Marketing
Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.
Malhotra, N. and A.Mukherjee, “Performance Analysis of Frontline Service Employees: Case of a Banking Call Center,”
Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.
Malhotra, N. and A. Mukherjee, “Do organizational commitment and job satisfaction influence service quality of the customer
contact employees in banking call centers?” Academy of Marketing Conference, Aston University, Birmingham, UK, July 2003
(This paper received the Best Paper Award in Services Marketing Track).
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