Dr. AVINANDAN “Avi” MUKHERJEE Department Chair and ...

‘Retailing on the Internet’, INSEAD France
‘Automobile Industry Evolution in India’, International Motor Vehicle Program, Massachusetts Institute of Technology, USA.
Doctoral Thesis Supervision
Neil Foshay (UoB): 2002-2007 – Co-Supervisor – “Data Warehousing and the Success of Customer Relationship Management
Strategy” (now Assistant Professor and former Department Chair at The Gerald Schwartz School of Business, St. Francis Xavier
University, Canada)
Neeru Malhotra (UoB): 2002-2003 – Co-Supervisor – “Analyzing Relationships among Rewards, Employee Attitudes and Service
Quality: An Internal Marketing perspective” (now Senior Lecturer at Aston Business School, Aston University, UK)
Prithwiraj Nath (IIM): 1998-2001 – Member of Thesis Advisory Committee – “Efficiency Analysis of Service Firms using Data
Envelopment Analysis” (now Senior Lecturer at Norwich Business School, University of East Anglia, UK)
Doctoral Thesis Examination
Stefan Frankel (Copenhagen Business School, Denmark): External Thesis Examiner – “Key Success Factors for Sales Force
Readiness during New Product Launch” – completed 2010
Supriya M. Kalla (MDI, India): External Thesis Examiner – “Antecedents of Impulse Buying – A Study to Understand Antecedent
Motivating Factors Associated with Impulse Buying-” – completed 2010
Sumit Pillai (MDI, India): External Thesis Examiner – “Exploring the Adolescent World Consumer Decision Making and Materialism”
– completed 2010
Koushiki Chaudhuri (IIMC): External Thesis Examiner – “The influence of customer-perceived service quality on customers’
behavioral intentions” – completed 2004
Peter A. Reday (NTU): Internal Thesis Examiner – “Technology Sales Linker Characteristics as a Sales Performance Indicator in
High Technology Industries” – completed 2002
Journal Editing and Conference Chair – Research-related Esteem Indicators
Editor-in-Chief, International Journal of Pharmaceutical and Healthcare Marketing, Emerald Group Publishing, 2006-current
Co-Editor, Journal of Indian Business Research, Emerald Group Publishing, 2009-2010
Founding Editor, Journal of Indian Business Research, Emerald Group Publishing, 2010-current
Member, Editorial Advisory Board, Asia Pacific Journal of Marketing and Logistics (2006-date)
Member, Editorial Advisory Board, Journal of Asia Pacific Marketing (2003-2004)
Member, Editorial Review Board, Scientific Journals International (SJI)
Guest Editor (joint), European Journal of Marketing special edition on ‘Corporate Marketing’
Guest Editor (joint), Journal of Services Marketing special issue on ‘Call Centre Services’
Guest Editor (joint), International Studies of Management and Organization issue on ‘Corporate Branding’
Conference Program Chair, Business and Health Administration Association, 2012
Conference Proceedings Editor, Business and Health Administration Association, 2011
Track Chair in:
““Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2011
“Pharmacoeconomics, Pharmaceutical Industry & Wellness” in Business & Health Administration Association, 2011
“Health Care and Pharmaceutical Management” in Northeast Business & Economics Association Conference 2010
“Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2009
“Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2008
“Health Care Marketing in the International Marketplace” in International Conference on Healthcare Systems 2008
Session Chair in:
“Health Marketing” session at Marketing Science Conference 2008
“Global Marketing” track at AMA Summer Marketing Educators’ Conferences 2005 & 2004
“Channels” track at Marketing Science Conference 2004
“Services Marketing” track at Marketing Science Conference 2002
“Internet Marketing” track at Marketing Science Conference 2001
Discussant in track on “Global Marketing” at the AMA Summer Marketing Educators’ Conference 2003
Reviewing for Research Journals, Grants, Conferences, and Personnel Research Evaluations
External reviewer for faculty tenure applications at:
Leon Hess Business School, Monmouth University, USA (2009)
Erivan K. Haub School of Business, Saint Joseph’s University, USA (2009)
University of Washington – Tacoma, USA (2007)
University of South Alabama, USA (2006)
Aston Business School, Aston University, UK (2007)
Nanyang Technological University, Singapore (2007)
External reviewer for faculty promotion applications at:
Erivan K. Haub School of Business, Saint Joseph’s University, USA (2009)
University of Washington – Tacoma, USA (2007)
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