Dr. AVINANDAN “Avi” MUKHERJEE Department Chair and ...

Address
Work Experience
Dr. AVINANDAN “Avi” MUKHERJEE
Department Chair and Professor of Marketing
Montclair State University, New Jersey, USA
Editor, International Journal of Pharmaceutical and Healthcare Marketing
RESUME
Chair, Department of Marketing
School of Business
Montclair State University
Montclair, New Jersey 07043, USA.
Phone: (973) 655-5126; Fax: (973) 655-7673
Email: mukherjeeav@mail.montclair.edu
URL: http://business.montclair.edu/directory/mukherjeeav
Academic Full-time:
Montclair State University 1 , New Jersey, USA
School of Business (MSU)
Chair, Department of Marketing July 2008 – current
Professor of Marketing (tenure granted in 2006) Sept 2006 – current
Associate Professor of Marketing May 2004 – Aug 2006
Doctoral Faculty, Environmental Management Sept 2011 – current
Pennsylvania State University, Erie, USA
Sam and Irene Black School of Business (Penn State)
Assistant Professor of Marketing Aug 2003 – May 2004
University of Bradford, England, United Kingdom
School of Management (UoB)
Tenured Lecturer (Assistant Professor) in Marketing Sept 2002 – Aug 2003
Nanyang Technological University, Singapore
Nanyang Business School (NTU)
Assistant Professor of Marketing July 2001 – Aug 2002
Indian Institute of Management, Calcutta, India
Department of Marketing (IIMC)
Assistant Professor of Marketing June 1998 – July 2001
Academic Part-time:
Rutgers University, New Jersey, USA
Rutgers Business School (RBS)
Adjunct Professor of Marketing (EMBA faculty – Newark, Beijing & Shanghai) 2010 – 2012
New Jersey Institute of Technology, New Jersey, USA
School of Management (NJIT)
Adjunct Professor of Marketing (MBA and EMBA faculty) 2009
Short-term Visiting faculty in premier business schools in UK, Europe and Asia, viz., INSEAD – CEDEP; Groupe ESC, Toulouse
(France), University of Strathclyde, Glasgow; University of East Anglia (UK), Copenhagen Business School (Denmark), IIM
Ahmedabad, Indore, Kozhikode; XLRI Jamshedpur; Calcutta Business School - CBS (India), Kathmandu University (Nepal).
Industry:
ABB Asea Brown Boveri, India (a Fortune Global 100 company) 1991-1993
Marketing Engineer
Voltas Limited, Bombay, India (Tata group) 1990-1991
Management Trainee (Application Engineer)
1 Montclair State University is the second largest and the fastest growing university in The State of New Jersey, and was ranked the Best Public University
in New Jersey by Forbes Magazine (2009). The School of Business is accredited by AACSB International since 1999.
1

Education
Areas of Interest
Doctorate in Management (Area: Marketing)
Indian Institute of Management, Ahmedabad (IIMA), India 2 1993-1998
Certificate, International Teachers Program (ITP)
International Schools of Business Management
IMD, Lausanne, Switzerland 2005-2006
Visiting Doctoral Scholar, Marketing
ESSEC Business School, France 1997
Bachelor of Electrical Engineering (Specialization: Computer & Control Engg.)
Jadavpur University, Calcutta, India 1986-1990
Methodological Areas: Mathematical Approaches to Solving Business Problems; Marketing models and metrics
Substantive Areas: Services Marketing; Sustainability and Environment; Digital Marketing; International Business
Sectoral Areas: Pharmaceuticals and Healthcare; Retailing; Automobiles; Banking
Honors and Awards
Editor of International Journal of Pharmaceutical and Healthcare Marketing (Emerald: ISSN 1750-6123)
Co-Editor of Journal of Indian Business Research (Emerald: ISSN 1755-4195)
Guest Editor for special issues of reputed scholarly journals like EJM, JSM, ISMO
Program Chair for the Business and Health Administration Association Conference, 2012
Proceedings Editor for the Business and Health Administration Association Conference, 2011
Adjudged “Outstanding Professor/Researcher” by US Citizenship and Immigration Services
Competitively chosen as Doctoral Faculty for the PhD in Environmental Management program, Montclair State University
Inducted into Beta Gamma Sigma: highest recognition in AACSB-accredited business schools
Inducted into Phi Kappa Phi: the oldest, largest, and most selective all-discipline collegiate honor society
Included in Marquis Who’s Who in America 60 th Diamond Edition 2006
Included in Marquis Who’s Who in American Education 2006-2007
McGraw-Hill/Irwin Distinguished Paper Award for Best Overall Paper, Midwest Business Administration Association
Conference, Chicago, 2008
Outstanding Paper Award for Excellence, Emerald Literati Club, 2004
Highly Commended Winner, Emerald Literati Network Award for Excellence, 2007
Best Paper Award in Offbeat track, BHAA Conference, 2011
Best Paper Award in National and Global Health Policy track, BHAA Conference, 2009
Best Paper Award in Pharmacoeconomics and Pharmaceutical Industry track, BHAA Conference, 2008
Best Services Marketing Paper Award, Academy of Marketing Conference 2003
Paper in Top 25 “hottest articles” in Elsevier ScienceDirect for Journal of Retailing, 2005
Paper in Top 10 most accessed articles in Literati Club – Emerald Fulltext database
Competitively chosen as Mentor in Dr. Ken Bain’s Engaged Teaching Fellows Program, Montclair State University, 2010-2011
Rapporteur for research project of Economic and Social Research Council (ESRC), UK, 2003
Featured on Emerald Literati Club Focus on Marketing, 2003
Papers hosted in MIT DSpace Website (MIT Libraries)
Recognized in President Susan Cole’s Opening Day speech to the University community, MSU, Fall 2006
Recognized in President Susan Cole’s Address to the University Community, MSU, Spring 2006 & 2007
Special Faculty Speaker in MSU School of Business Board/Advisory Council Meetings, 2007, 2009, 2010
Chosen to carry MSU School of Business gonfalon (school flag) at Commencement ceremony, 2009
Honorable mention in Director’s Convocation speech, Indian Institute of Management, Calcutta, 1999, 2000
Invited Speaker in Reunion of Department of Instrumentation Engineering, Jadavpur University, India, 2000
Best Citizens of India Award, International Publishing House, 1999
Vikas Ratna Award, India International Friendship Society, 1998
ESSEC Scholarship for Doctoral Research in Management in France, 1997
P.D. Agarwal – TCI Award for Doctoral Research in Management, 1996
Fellowship for doctoral study from the Union Ministry of HRD, Government of India, 1993-1998
National Merit Scholar (India), 1984
2 The Indian Institute of Management (Ahmedabad), started by the Govt. of India in 1961 in collaboration with the Harvard Business School, has been
consistently ranked among the top 100 business schools in the world by The Economist (2001–2010) and Financial Times (2010-2011); among the top 100
World Universities by THES (2005-2006); and as the best business school in Asia by The Economist (2004), Asia Inc (1997–2002) and by Asiaweek (2000,
2001). IIMA has been consistently ranked the best business school in India by surveys published in Business India, Business World, Business Today and
Outlook magazines. In 2011, Financial Times ranked IIMA 11
2
th best in the world in its Global MBA rankings.

Teaching
Courses Taught
TEACHING AND PEDAGOGY
Ph.D.: Marketing Theory and Contemporary Issues (IIMC) Research Methods in Business (MSU)
Quantitative Research Methods – Doctoral Summer School (UoB)
MBA: Pharmaceutical Marketing and Health Care Services (MSU) Consumer Behavior (IIMC, MSU, IIMA)
Services Marketing (MSU) Marketing Management (MSU,IIMC,UoB)
International Business: Concepts and Issues (MSU) Doing Business in India (INSEAD)
Marketing in the Asia-Pacific Region (ESC) Internet Marketing (IIMI, IIMK)
Marketing Communications and Promotions (NJIT) Product and Pricing Management (NTU)
Marketing Research (IIMC) Product and Brand Management (CBS)
E-MBA: Marketing Management (MSU-Brookdale, RBS-Beijing, RBS-Shanghai) Marketing (UoB)
Consumer Behavior (MSU-Brookdale) Services Marketing (MSU-Brookdale)
Competing in Global Markets (NJIT, IIMC) Brand Management (RBS-Newark)
Marketing using IT & the Internet (IIMC) Strategic Sales & Distribution Management(IIMC)
Quantitative Techniques for Advanced Marketing Research (IIMC)
UG: Global Marketing (Penn State) Marketing Research (Penn State)
Sales Management (Penn State) Consumer Behavior (MSU)
Advertising Theory and Techniques (MSU) International Business (MSU)
Marketing Management and Strategy (UoB) Foundations of Marketing (UoB)
Pharmaceutical and Health Care Marketing (MSU) Promotion Management (NTU)
Teaching Accomplishments
Mentor, Engaged Teaching Fellows Program, Research Academy for University Learning, Montclair State University, 2010-2011
Taught wide variety of courses at doctoral, graduate and undergraduate levels in several countries
Excellent teaching feedback for all courses taught in MBA, Ph.D., undergraduate and executive programs
Designed and introduced new courses in Healthcare and Pharmaceutical Marketing (MBA) and Services Marketing (MBA)
Firm believer in engaged learning philosophy with diverse pedagogical mix (Case studies, simulation, live company consulting,
company visits, guest speakers, team exercises, internet assignments, primary research projects, etc.)
Commitment to continuous teaching innovation – taught face-to-face, hybrid, and online courses
Used a variety of Learning Management Systems, e.g., Elluminate, BlackBoard, Moodle, WebCT, Angel, etc
Average teaching evaluation scores (scale and best possible score in parenthesis):
Montclair State (1-5, 1): 1.25 Penn State (1-7, 7): 6.03 NJIT (1-4, 4): 3.6 RBS (1-5, 5): 4.5
University of Bradford (1-5, 5): 4.3 NTU (1-5, 5): 4.15 IIMC (1-5, 5): 4.5
Sample student comments:
“Best professor I have seen here” “Has a passion for teaching”
“Impressed with Dr. Avi’s obvious expertise” “His knowledge of the material”
“Willingness to help students” “Encourages thinking especially through cases”
“Provides a great understanding of pharmaceutical marketing and is specific to people’s interests”
Sample peer expert comments:
“I consider Dr. Mukherjee to be a gifted teacher. He has complete mastery of his subject matter, conveys difficult
concepts easily, uses teaching technology (Blackboard, PowerPoint, and the Smart Board) to great effect and
understands how to pace a long class to keep students interested and involved. It was a pleasure to observe him
at work.”
“His presentation skills and professional demeanor are outstanding. Excellent lesson!”
Scholarship of Pedagogy
Teaching Cases Authored:
The Vitamin Shoppe: A Pioneer in Health Retailing (Pharma & Healthcare; Retail Management)
Gopal Hosiery: Strategic Marketing (Consumer Behavior; Marketing Strategy)
Hackensack University Medical Center: Excellence in Healthcare Services (Healthcare; Services Marketing)
The Hot Dog Grill: Contemplating Future Growth (Marketing Strategy)
IKEA Returns to Japan (Retail Management; International Business)
Coffee Holding Company – Marketing to Hispanic Consumers (Consumer Behavior)
Indian Consumer Healthcare Ltd: Health Food Drink Marketing in Rural India (International Business/Marketing)
PK International: Rural Marketing in India (International Business/Marketing)
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Research Impact
Publications
RESEARCH, SCHOLARSHIP AND PUBLICATIONS
Research Citations (Dec 2011):
Google Scholar: Total Citation Count: 765; h-index: 13; i10 index: 15
SciVerse Scopus (Elsevier): Total Citation Index: 119; h-index: 6
ISI Social Science Citation Index (Thomson Reuters): Total Citation Index: 67; h-index: 5
Research Usage/Downloads:
Online downloads for top 2 Emerald papers only (Jan 2008): 11,735
Online downloads (overall) for CACM paper from ACM Digital Library: 1698
Research cited in reputed journals such as: Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing
Science, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services
Marketing, International Journal of Service Industry Management, Journal of Strategic Marketing, Journal of Retailing and
Consumer Sciences, Tourism Management, Journal of Medical Marketing, World Development, Oxford Development Series,
European Journal of Development Research, International Journal of Operations and Production Management, Journal of
Electronic Commerce Research, Internet Research, Journal of Business Ethics, Human Resource Management, Management
Decision, etc.
Refereed Journal Articles
Malhotra, N., F. Mavondo, A. Mukherjee and G. Hooley (2012), “Service quality of frontline employees: a profile deviation
analysis,” Journal of Business Research (accepted).
Nath, P. and A. Mukherjee (2012), “Complementary Effects of Relational Bonds in Information Asymmetry Contexts,” Journal of
Services Marketing, Vol. 26, No. 3 (forthcoming).
Mukherjee, A. (2010), “The state of the journal: four years of publication,” International Journal of Pharmaceutical and
Healthcare Marketing, Vol. 4, No.4, pp. 309-323.
Mukherjee, A. and G. Shainesh (2010), “The Journal of Indian Business Research: the first year and beyond,” Journal of Indian
Business Research, Vol. 2, No.1, pp. 5-9.
Haider, M. and A. Mukherjee (2010), “Analysis of Neonatal Health in South Asia,” International Journal of Pharmaceutical and
Healthcare Marketing, Vol. 4, No.1, pp. 40-59.
Mukherjee, A. and N. Malhotra (2009), “Call Centre Services: The Good, the Bad, and the Ugly,” Journal of Services Marketing,
Vol. 23, No. 5, pp. 275-278.
Budhwar, P.S., A. Varma, N. Malhotra and A. Mukherjee (2009), “Insights into the Indian Call Centre Industry: Can Internal
Marketing help tackle High Employee Turnover?” Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362.
Mukherjee, A., M.B. Pinto and N. Malhotra (2009), “Power Perceptions and Modes of Complaining in Higher Education,” The
Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633.
He, H-W and A. Mukherjee (2009), “Corporate Identity and Consumer Marketing: A Process Model and Research Agenda,”
Journal of Marketing Communications, Vol. 15, No. 1, pp. 1-16.
Misra, R., A. Mukherjee and R. Peterson (2008), “Value Creation in Virtual Communities: The Case of a Healthcare Website,”
International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2, No.4, pp. 321-337 (in Top 10 downloaded articles in
2009).
Mukherjee, A. and H.W. He (2008), “Company Identity and Marketing: An Integrative Framework,” Journal of Marketing Theory
and Practice, Vol. 16, No. 2, pp. 111-125.
Shamdasani, P., A. Mukherjee and N. Malhotra (2008), “Antecedents and Consequences of Service Quality in Consumer
Evaluation of Self-service Internet Technologies,” The Service Industries Journal, Vol. 28, No. 1, pp. 117-138.
Mukherjee, A. and J.M.T. Balmer (2007-8), “New Frontiers and Perspectives in Corporate Brand Management: In Search of a
Theory,” International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19.
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Mukherjee, A. and J. McGinnis (2007), “E-healthcare: An Analysis of Key Themes in Research,” International Journal of
Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363 (in Top 10 downloaded articles in 2008, 2009, 2010).
Foshay, N., A. Mukherjee and A. Taylor (2007), “Does Data Warehouse End-User Metadata Add Value?” Communications of
the ACM, Vol. 50, No. 11 (November), pp. 70-77.
Mukherjee, A. and P. Nath (2007), “Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust
Theory,” European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202.
He, H. and A. Mukherjee (2007), “I am, ergo I shop: Does Store Image Congruity explain shopping behaviour of Chinese
Consumers?” Journal of Marketing Management, Vol. 23, No. 5-6, pp. 443-460.
Mukherjee, A. and R. Roy (2006), “A System Dynamic Model of Management of a Television Game Show,” Journal of
Modelling in Management, Vol. 1, No. 2, pp. 95-115 (Highly Commended Winner at the Emerald Literati Network Awards for
Excellence 2007; Most downloaded article in this journal for 2008 and 2007).
Mukherjee, A. and N. Malhotra (2006), “Does Role Clarity explain Employee-perceived Service Quality? A study of
Antecedents and Consequences in Call Centres,” International Journal of Service Industry Management, Vol. 17, No. 5, pp.
444-473 (Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007) (IJSIM Is now renamed
Journal of Service Management).
Balmer, J.M.T. and A. Mukherjee (2006), “Corporate Marketing: Insights and Integration drawn from Corporate Branding,
Corporate Identity, Corporate Communication and Visual Identification,” European Journal of Marketing, Vol. 40, No. 7/8, pp.
725-729.
Mukherjee, A. and P. Nath (2005), “An Empirical Assessment of Comparative Approaches to Service Quality Measurement,”
Journal of Services Marketing, Vol. 19, No. 3, pp. 174-184.
Lam, S. Y. and A. Mukherjee (2005), “The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product
Evaluation and Purchase Intentions for Store-Based Retailing,” Journal of Retailing, Vol. 81, No. 3, pp. 231-250 (in Elsevier
ScienceDirect Top 25 hottest articles – 2005; The Journal of Retailing had the highest Impact Factor – 4.095 – of all Marketing
journals in 2008 and the second highest – 4.567 – in 2009).
Malhotra, N. and A. Mukherjee (2004), “The Relative Influence of Organisational Commitment and Job Satisfaction on Service
Quality of Customer-Contact Employees in Banking Call Centres,” Journal of Services Marketing, Vol. 18, No. 3, pp. 162-174 (in
Top 10 most accessed articles from Emerald Fulltext database; in Top 20 downloaded articles in 2007, 2006).
Malhotra, N. and A. Mukherjee (2003), “Analysing the Commitment – Service Quality Relationship: A Comparative Study of
Retail Banking Call Centres and Branches,” Journal of Marketing Management, Vol. 19, No. 9, pp. 941-971.
Mukherjee, A., P. Nath and M. Pal (2003), “Resource, Service Quality and Performance Triad: A Framework for measuring
Efficiency of Banking Services,” Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735 (ranked 7 th of 142
articles published in 2003 by citation – source: Scopus).
Mukherjee, A. and P. Nath (2003), “A Model of Trust in Online Relationship Banking,” International Journal of Bank Marketing,
Vol. 21, No. 1, pp. 5-15 (Most ‘Outstanding Paper’ of 2003; in Top 10 downloaded articles in 2007, 2006, since monitoring
began, and by immediate impact; >150 citations in Google Scholar).
Mukherjee, A. (2003), “Franchise Management: A Model of Service Quality Interactions,” International Journal of Quality and
Reliability Management, Vol. 20, No. 3, pp. 325-344.
Mukherjee, A. (2002), “Pictures in Words or Words in Pictures? New Insights from Indian Print Advertising Research,”
International Journal of Advertising, Vol. 21, No. 1, pp. 67-86.
Mukherjee, A., P. Nath and M.N. Pal (2002), “Performance Benchmarking and Strategic Homogeneity of Indian Banks,”
International Journal of Bank Marketing, Vol. 20, No. 3, pp. 122-139.
Nath, P., A. Mukherjee and M.N. Pal (2001), “Identification of Linkage between Strategic Group and Performance of Indian
Commercial Banks: A Combined Approach using DEA and Co-plot,” International Journal of Digital Accounting Research, Vol.
1, No. 2, pp. 125-152.
Mukherjee, A. (2000), “The Indian Automotive Industry: Speeding into the Future?” Actes du Gerpisa, Vol. 28, February, pp. 35-53.
Mukherjee, A. (1999), “Entry Mode Choice in Foreign Markets: Towards an Integrative Framework,” Decision, Vol. 26, Nos. 1-4,
Jan-Dec, pp. 29-50.
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Mukherjee, A. and T. Sastry (1996), “Automotive Industry in Emerging Economies: A Comparison of South Korea, Brazil, China
and India,” Economic & Political Weekly, Vol. XXXI, No. 48, Nov, pp. M75-M78.
Mukherjee, A. and A. Ghosh (1996), “Consumer Involvement: The Key to Brand Recall,” Management Review, Vol. 8, No.2, April-
June, pp. 15-22.
Chapters in Edited Books
Mukherjee, A. and C. Peterson (2004), “An Investigation into the Emerging ‘Cybermediary’ Concept,” in A.K. Ray and T. Acharya
(eds.), Information Technology: Principles and Applications, New Delhi: Prentice Hall, pp. 455-471.
Mukhopadhyay, S. and A. Mukherjee (2004), “Standardisation versus Localisation in Advertising (What Strategy for the New
Entrants in the Indian Market),” in R.D. Sharma and H. Chahal (eds.), Research Methodology in Commerce and Management,
New Delhi: Anmol Publications, pp. 152-183.
Choudhury, K., A. Mukherjee and A. Banerjee (2000), “Relationship Marketing Strategies and Customer Perceived Service
Quality: A Study of Indian Banks,” in J.N. Sheth, A. Parvatiyar and G. Shainesh (eds.), Customer Relationship Management,
New Delhi: Tata McGraw-Hill Publishing Co., pp. 451-462.
Nath, P. and A. Mukherjee (2000), “Measuring Service Quality in Engineering Education – Applicability of SERVQUAL,” in M.
Raghavachari and K.V. Ramani (eds.), Delivering Service Quality: Managerial Challenges for the 21 st Century, New Delhi:
Macmillan India Limited, pp. 247-253.
Nagpal, S. and A. Mukherjee (2000), “Distribution Channel Design: The Issue of Market Overlaps,” in B.S. Sahay (ed.), Supply
Chain Management in the twenty-first century, New Delhi: Macmillan India Limited, pp. 257-268.
Mukherjee, A. (1999), “A Typology for Distribution Strategies,” in B.S. Sahay (ed.), Supply Chain Management for Global
Competitiveness, New Delhi: Macmillan India Limited, pp. 695-717.
Humphrey, J., A. Mukherjee, M. Zilbovicius and G. Arbix (1998), “Globalisation, Foreign Direct Investment and the Restructuring of
Supplier Networks: the Motor Industry in Brazil and India,” in M. Kagami, J.Humphrey and M. Piore (eds.), Learning, Liberalisation
and Economic Adjustment, Tokyo: Institute of Developing Economies, pp. 117-189.
Mukherjee, A. (1998), “Entry Strategy of General Motors into India: A Case Study,” in Gerpisa (ed.), The Spaces in the World
Automobile Industry, Paris: International Network, pp. 465-473.
Mukherjee, A. and K. Nagarjun (1998), “Forecasting Demand for Passenger Cars in Emerging Markets,” in Gerpisa (ed.), The
Spaces in the World Automobile Industry, Paris: International Network, pp. 517-531.
Selected full articles published in prestigious Refereed Scholarly Proceedings
Mukherjee, A. (2011), “The Effects of Pharmaceutical DTC Advertising on Patient Compliance: The Moderating Role of Health
Orientation,” in W.J. Kehoe and L.K. Whitten (eds.) Advances in Marketing: Sensory Marketing – The Next Frontier,
Montgomery, AL: Society for Marketing Advances, pp. 190-195.
Chatterjee, P. and A. Mukherjee (2011), “Impact of Online Community Relationship on New Product Recommending Behavior,”
in Stephanie M. Noble & Charles H. Noble (eds.) 2011 AMA Educators’ Proceedings “Marketing 2011: Delivering Value in
Turbulent Times,” Vol. 22, Chicago: American Marketing Association, pp. 588-594.
Mukherjee, A., P.N. Shamdasani and Y.B. Limbu (2010), “Determinants of Brand Equity in Business-to-Consumer Services,” in
W.J. Kehoe and L.K. Whitten (eds.) Advances in Marketing: Going Green – Best Marketing Practices for a Global World, Mobile,
AL: Society for Marketing Advances, pp. 258-261.
Montague, J. and A. Mukherjee (2010), “Marketing Green Products: What Really Matters?” in Richard A. Lord, Susana Yu and
Betsy Lin (eds.) Conference Proceedings for Northeast Business & Economics Association, pp. 433-441.
Mukherjee, A. and P.N. Shamdasani (2009), “Effects of Retail Crowding on Shopping Satisfaction and Patronage Intentions of
Asian Consumers,” in Michael Kamins & Ingrid M. Martin (eds.) 2009 AMA Educators’ Proceedings “Enhancing Knowledge
Development in Marketing,” Vol. 20, Chicago: American Marketing Association, pp. 191-202.
Mukherjee, A. and R. Parekh (2009), “Advances in Telemedicine: A Multimedia-based Texture Recognition Diagnostic System,”
in Jack Newhouse (ed.) Business & Health Administration Proceedings, pp. 88-97.
Coustasse, A., C. Cogar, K. Olmosk and A. Mukherjee (2009), “Pharmaceutical Counterfeiting,” in Jack Newhouse (ed.)
Business & Health Administration Proceedings, pp. 20-27.
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Mukherjee, A. and P.N. Shamdasani (2005), “An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context,”
in Beth A. Walker & Mark B. Houston (eds.) 2005 AMA Educators’ Proceedings “Enhancing Knowledge Development in
Marketing,” Vol. 16, Chicago: American Marketing Association, pp. 333-340.
Research Monographs
Foshay, N., A. Mukherjee and A. Taylor (2006), “The influence of end-user metadata on user attitudes toward, and use of, a data
warehouse,” On Demand Business, IBM Research Monograph. June.
Mukherjee, A. and T. Sastry (1996), “The Automotive Industry in Emerging Economies: A Comparison of Korea, Brazil, China and
India,” Research Paper (IMVP#w-0117a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of
Technology.
Mukherjee, A. and T. Sastry (1996), “Entry Strategies in Emerging Economies: The Case of the Indian Automobile Industry,”
Research Paper (IMVP#w-0118a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of Technology.
Mukherjee, A. and T. Sastry (1996), “Recent Developments and Future Prospects in the Indian Automotive Industry,” Research
Paper (IMVP#w-0119a), International Motor Vehicle Program, Mass, USA: Massachusetts Institute of Technology.
Journal Editorial Articles
Mukherjee, A. (2011), International Journal of Pharmaceutical and Healthcare Marketing,
“Half a decade of IJPHM and continuing new ideas in the business of healthcare,” Vol. 5, No. 4
“From local to global healthcare marketing research: A broad-spectrum perspective,” Vol. 5, No. 3, pp. 172-174
“The healthcare research agenda: Rigor and relevance,” Vol. 5, No. 2, pp. 76-78
“Not by survey only: Alternate methodologies in healthcare marketing research,” Vol. 5, No. 1, pp. 5-7
Mukherjee, A. (2010), International Journal of Pharmaceutical and Healthcare Marketing,
“Market orientation in healthcare: Focus on the patient,” Vol. 4, No. 1, pp. 5-8
Mukherjee, A. (2009), International Journal of Pharmaceutical and Healthcare Marketing,
“Three years of IJPHM: Review and reflection,” Vol. 3, No. 4, pp. 301-304
“The ‘New Deal’ for healthcare: Reforms, risks, choices and outcomes,” Vol. 3, No. 3, pp. 181-183
“The healthcare conundrum: What can we really do?” Vol. 3, No. 2, pp. 92-95
“New year, new opportunities, new agendas,” Vol. 3, No. 1, pp. 5-7
Mukherjee, A. and G. Shainesh (2009), Journal of Indian Business Research
“Launching the Journal of Indian Business Research,” Vol. 1, No. 1, pp. 5-9
Mukherjee, A. (2008), International Journal of Pharmaceutical and Healthcare Marketing,
“A review of the second year of IJPHM,” Vol. 2, No. 4, pp. 253-256
“The growing body of research in pharmaceutical and healthcare marketing,” Vol. 2, No. 3, pp. 161-162
“Some theoretical, empirical, and policy insights,” Vol. 2, No. 2, pp. 85-87
“An exciting new year for IJPHM,” Vol. 2, No. 1, pp. 5-6
Mukherjee, A. (2007), International Journal of Pharmaceutical and Healthcare Marketing,
“Looking back at the first year of IJPHM,” Vol. 1, No. 4, pp. 273-275
“Welcome to the third issue of IJPHM,” Vol. 1, No. 3, pp. 197-198
“Welcome to the second issue of IJPHM,” Vol. 1, No. 2, pp. 105-106
“Launching the International Journal of Pharmaceutical and Healthcare Marketing,” Vol.1, No.1, pp. 5-11
Case Research Publications
Mukherjee, A. (2000), “The Case of Co-Promotion – Case Solution,” Business Today, Aug-Sept, pp. 130-133.
Mukherjee, A. (1999), “Indian Hosiery: A Case on Consumer Behaviour,” Strategic Marketing, July-Aug, pp.62-64.
Practitioner Journal Articles
Mukherjee, A. (1999), “Measuring Brand Equity,” Strategic Marketing, April-May, pp. 24-29.
Ghosh, A., A. Mukherjee and V.V.P. Badrinath (1997), “Zero in on the Indian Consumer,” Strategic Marketing, March, pp. 159-161.
Mukhopadhyay, S. and A. Mukherjee (1997), “Recurring images of a brand,” Strategic Marketing, March, pp. 162-167.
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Invited Journal Articles – Non-Refereed
Book Reviews
Mukherjee, A. and A. Mukherjee (2002), “Competition and Pricing Strategies in Global Electricity Market,” Prabandhan, Vol. 1, No.
3, pp. 8-16.
Mukherjee, A. (2001), “A Multi-Method Comparison for forecasting Passenger Car Demand in Emerging Markets,” Kshitij, Vol. 2,
No. 1, pp. 1-13.
Mukherjee, A. (2008), Review of Redefining Health Care: Creating Value-Based Competition on Results (Harvard Business
School Press) by Michael E. Porter and Elizabeth Olmsted Teisberg (2006), International Journal of Pharmaceutical and
Healthcare Marketing, Vol. 2, No. 1, pp. 76-79.
Mukherjee, A. (1996), Review of Qualitative Methods in Organizational Research by Catherine Cassell and Gillian Symon
(eds.) (1994), Vikalpa, Vol. 21, No. 1, Jan-March, pp. 69-72.
Other Research and Scholarship
Working Papers
Dissertation
Mukherjee, A. and R.Roy (2003), “Dynamics of Brand Value Management of Entertainment Products – The Case of a
Television Game Show,” Working Paper, Bradford University School of Management (WP#03/27).
Mukherjee, A. and T. Sastry (1998), “Identification of Best Practices: A Study of Passenger Car Dealers in India,” Working
Paper, Indian Institute of Management Ahmedabad (WP#1998-08-04).
Mukherjee, A. (1996), “An Empirical Investigation into the Effects of Country of Origin on Consumer Product Preference in India,”
Working Paper, Indian Institute of Management Ahmedabad (WP#1306).
Chaudhuri, S., N. Shah and A. Mukherjee (1996), “Some Aspects of Internationalization by Larger Indian Firms: Evidence from Ten
Case Studies,” Working Paper, Indian Institute of Management Ahmedabad (WP#1299).
Mukherjee, A. (1998), “Distribution strategies and performance: A cross-national comparison of the automobile industry,”
Unpublished doctoral dissertation, Indian Institute of Management, Ahmedabad, India. The doctoral dissertation was affiliated to
the International Motor Vehicle Program (IMVP), a multi-country research enterprise on the future of the automobile industry,
headquartered at the Massachusetts Institute of Technology, USA.
Papers presented at Refereed Conferences and Seminars
Mukherjee, A. “The Effects of Pharmaceutical DTC Advertising on Patient Compliance: The Moderating Role of Health
Orientation,” Society for Marketing Advances Annual Conference, Memphis, Tennessee, USA, Nov 2011.
Natarajan, V.S., A. Mukherjee and K.C. Sen, “Diabetes Rates and Lifestyle Variables: An Empirical Investigation across U. S.
Metropolitan Statistical Areas,” Society for Marketing Advances Annual Conference, Memphis, Tennessee, USA, Nov 2011.
Limbu, Y. and A. Mukherjee, “Consumer Credit Card Behavior: A Study of Intergenerational Differences and Influences,” AMA
Marketing & Public Policy Conference, Washington D.C., USA, June 2011.
Limbu, Y. and A. Mukherjee, “Application and Effectiveness of Engaged Teaching Approach: Intro to Marketing Course,” 2 nd
Annual University Learning and Teaching Showcase, Montclair State University, USA, May 2011.
Mukherjee, A. and K. Lee, “What Gets Published in Healthcare Journals? A Key Theme Identification Approach,” Business and
Health Administration Association, MBAA Conference, Chicago, USA, March 2011 (This paper received the Best Paper Award
in the Offbeat track).
Mukherjee, A. “Health Orientation, Pharmaceutical DTC Advertising, and Patient Compliance,” Business and Health
Administration Association, MBAA Conference, Chicago, USA, March 2011.
Mukherjee, A. and K. Lee, “The Power of Engaged Learning: Role of Student Inputs, Voluntary Behavior, and Attitudinal
Outcomes in Business Education,” Global Business Development Institute (GBDI) International Conference, Las Vegas, USA,
March 2011.
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Chatterjee, P. and A. Mukherjee, “Impact of Online Community Relationship and Brand Message Source on New Product
Recommending Behavior,” AMA Winter Marketing Educators’ Conference, Austin, USA, Feb 2011.
Mukherjee, A., P.N. Shamdasani and Y.B. Limbu, “Determinants of Brand Equity in Business-to-Consumer Services,” Society
for Marketing Advances Annual Conference, Atlanta, USA, Nov 2010.
Chatterjee, P. and A. Mukherjee, “Use of Internet Projects to Enhance Analytical Skills in Undergraduate Marketing Course,” 16 th
Annual Sloan Consortium (Sloan-C) International Conference on Online Learning, Orlando, Florida, USA, Nov 2010.
Das, M. and A. Mukherjee, “Depression Awareness Appeals and Health Perceptions in Youth: Comparing the Effectiveness of
Various Emotional Appeals in Print Advertising using the Health Belief Model,” Northeast Business and Economics Association
Annual Meeting, Morristown, New Jersey, USA, October 2010.
Natarajan, V.S., A. Mukherjee and K.C. Sen, “Drivers of Obesity: An Empirical Investigation across U.S. Metropolitan Statistical
Areas,” Northeast Business and Economics Association Annual Meeting, Morristown, New Jersey, USA, October 2010.
Montague, J. and A. Mukherjee, “Marketing Green Products: What really Matters?” Northeast Business and Economics
Association Annual Meeting, Morristown, New Jersey, USA, October 2010.
Malhotra, N., F. Mavondo, A. Mukherjee and G. Hooley, “Service Quality of Frontline Employees: A Profile Deviation Analysis,”
Global Marketing Conference, Tokyo, Japan, September 2010.
Malhotra, N., A. Mukherjee and D. Gilliland, “Revisiting the extrinsic – intrinsic conundrum: Which reward helps to improve
frontline employee performance?” AMA Summer Marketing Educators’ Conference, Boston, USA, August 2010.
Nath, P. and A. Mukherjee, “Relationship Orientation, Marketing Capabilities, and Performance: The Role of Customer
Relationship Management,” Marketing Science Conference, Cologne, Germany, June 2010.
Mukherjee, A., “A Social Marketing Perspective to Managing Neonatal Health in India,” Business and Health Administration
Association, MBAA Conference, Chicago, USA, March 2010.
Limbu, Y. and A. Mukherjee, “Deal or No Deal: Do Pharmaceutical Sales Representatives’ Nonverbal Communication and
Empathy Influence Physician Responses?” Business and Health Administration Association, MBAA Conference, Chicago,
USA, March 2010.
Marshall, K.P. and A. Mukherjee, “Pedagogical Benefits of Spreadsheet Approaches to Teaching Marketing Metrics,” AMA
Winter Marketing Educators’ Conference, New Orleans, USA, Feb 2010.
Mukherjee, A. and U. Bhavsar, “Antecedents and Consequences of Corporate Reputation: Stakeholder Perceptions towards
‘Big Pharma’,” Society for Marketing Advances Annual Conference, New Orleans, USA, Nov 2009.
Mukherjee, A., “Can Internal Marketing Improve Nurse Retention in Hospitals?” Academy of Management Annual Meeting,
Chicago, USA, August 2009 (This paper was among the 36 papers accepted for presentation in the Health Care Management
Division out of 113 papers submitted).
Mukherjee, A. and P. Shamdasani, “Effects of Retail Crowding on Shopping Satisfaction and Patronage Intentions of Asian
Consumers,” AMA Summer Marketing Educators’ Conference, Chicago, USA, August 2009.
Nath, P. and A. Mukherjee, “Role of Relational Bonds in Information Asymmetry Context,” European Marketing Academy
Conference, Nantes, France, May 2009.
Natarajan, V.S., A. Mukherjee and C.K. Gunashekara, “Telemedicine as an enabler of Medical Tourism: A Case Study of an
Indian hospital,” International Academy of E-Business Annual Conference, Hawaii, USA, April 2009.
Mukherjee, A. and R. Parekh, “Advances in Telemedicine: A Multimedia-based texture recognition diagnostic system,”
Business and Health Administration Association, MBAA Conference, Chicago, USA, March 2009 (This paper received the Best
Paper Award in National and Global Health Policy track).
Coustasse, A., C. Cogar, K. Olmosk and A. Mukherjee, “Pharmaceutical Counterfeiting,” Business and Health Administration
Association, MBAA Conference, Chicago, USA, March 2009.
Malhotra, N., F. Mavondo and A. Mukherjee, “A Profile Deviation Analysis of Top Performing Service Employees in Bank
Branches and Call Centers,” AMA Winter Marketing Educators’ Conference, Tampa, Florida, USA, Feb 2009.
Mukherjee, A., “International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical Firms?” Society for
Marketing Advances Annual Conference, St Petersburg, Florida, USA, Nov 2008.
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Mukherjee, A., Y. Wang and V.S. Natarajan, “Special Session: Medical Tourism – Opportunities and Challenges,” Society for
Marketing Advances Annual Conference, St Petersburg, Florida, USA, Nov 2008.
Mukherjee, A. and R. Parekh, “Multimedia Applications for Health Diagnosis in Telemedicine,” International Conference on
Health Care Systems, Milwaukee, Wisconsin, USA, Oct 2008.
Mukherjee, A., “A Meta-Analysis of Consumer Compliance with Healthcare,” Marketing Science Conference, Vancouver,
Canada, June 2008.
Mukherjee, A., “The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories,” Business and
Health Administration Association (BHAA), MBAA Conference, Chicago, USA, April 2008 (This paper received the McGraw-
Hill/Irwin Distinguished Paper Award for Best Overall Paper on Conference Theme and the Best Paper Award in
Pharmacoeconomics and Pharmaceutical Industry track).
Rose, T., A. Chandra and A. Mukherjee, “Marketing Challenges for Health Care Professionals and Institutions in the Era of
Maintaining Patient Privacy,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines,
Houston, USA, March 2008.
He, H-W and A. Mukherjee, “I am, ergo I shop: Does store image congruity explain shopping behaviour of Chinese
consumers?” Academy of Marketing Conference, Royal Holloway, Surrey, UK, July 2007 (This paper, judged by the
Conference Committee as being among the best papers overall, was published in a Special Conference issue of the Journal of
Marketing Management).
Mukherjee, A. and M.B. Pinto, “Generation Plastic or Generation Debt? Credit Card Usage among College Students in USA
and India,” Marketing Science Conference, Singapore, June 2007.
He, H-W and A. Mukherjee, “Customer-Store Identification: A Model of Antecedents and Consequences,” Marketing Science
Conference, Singapore, June 2007.
Mukherjee, A., “Leveraging Advertising to Combat HIV/AIDS: A Comparison of Different Execution Strategies,” Business and
Health Administration Association, MBAA Conference, Chicago, USA, March 2007.
Mukherjee, A. and D. Simonet, “Vertical Reconfiguration of the Value Chain in the American Healthcare Industry: Lessons in
Pharmaceutical Marketing,” Association of Collegiate Marketing Educators Conference, Federation of Business Disciplines,
San Diego, USA, March 2007.
Malhotra, N. and A. Mukherjee, “Does Internal Marketing Improve Service Quality in Call Centres?” Australian and New
Zealand Marketing Academy (ANZMAC) Conference, Brisbane, Australia, Dec 2006.
Mukherjee, A. and N. Malhotra, “A Model of Active Learning for University Students,” Marketing Science Conference, Pittsburgh,
USA, June 2006.
He, H-W and A. Mukherjee, “Does organisational identification mediate the job satisfaction – commitment linkage? Empirical
evidence from Chinese salespersons,” 10th International Conference on Corporate Reputation, Image, Identity, and
Competitiveness, New York City, USA, May 2006.
Mukherjee, A. and P. Shamdasani, “An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context,” AMA
Summer Marketing Educators’ Conference, San Francisco, USA, Aug 2005.
Mukherjee, A. and N. Malhotra, “Competing Models on Job Satisfaction, Affective Commitment & Service Quality of Frontline
Employees,” Marketing Science Conference, Emory University, Atlanta, USA, June 2005.
Mukherjee, A. and N. Malhotra, “Antecedents and Consequences of Role Clarity in explaining employee-perceived Service
Quality in Call Centers,” AMA Winter Marketing Educators’ Conference, San Antonio, USA, Feb 2005.
Mukherjee, A., “A Hybrid Approach to measuring Service Differentiation in the British Auto Dealership Market,” Marketing
Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.
Malhotra, N. and A.Mukherjee, “Performance Analysis of Frontline Service Employees: Case of a Banking Call Center,”
Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June 2004.
Malhotra, N. and A. Mukherjee, “Do organizational commitment and job satisfaction influence service quality of the customer
contact employees in banking call centers?” Academy of Marketing Conference, Aston University, Birmingham, UK, July 2003
(This paper received the Best Paper Award in Services Marketing Track).
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Mukherjee, A. and R. Roy, “Dynamics of Brand Value Management of Entertainment Products – The Case of a Television
Game Show,” Marketing Science Conference, University of Maryland, College Park, USA, June 2003.
Nath, P., A. Mukherjee and M.N. Pal, “Does Quality Pay – A Framework to link Resource, Service Quality and Financial
Performance,” Marketing Science Conference, University of Maryland, College Park, USA, June 2003.
Ramakrishnan, K., A. Mukherjee and P. Nath, “Metrics linking web site characteristics to web user experience,” International
Conference on ‘Marketing of Technology Oriented Products and Services in the Global Environment’ jointly organized by
Academy of Marketing Science, USA and IIM Bangalore, India, December 2002.
Shamdasani, P. N. and A. Mukherjee, “Consumer Evaluation of Self-Service Internet Technologies: A Structural Equation
Modeling Approach,” Marketing Science Conference, University of Alberta, Edmonton, Canada, June 2002.
Mukherjee, A., P. Nath and S. Sangwan, “Role of Trust in E-business: A Business-to-Customer Perspective,” eLab@INSEAD
Research Conference on ‘Management in The Information Economy’, Singapore, November 2001.
Mukherjee, A., “Consumer Experience in Online Environment: A Structural Equation Modeling Approach,” Marketing Science
Conference, Wiesbaden, Germany, July 2001.
Pal, M.N., A. Mukherjee and P. Nath, “Strategic Positioning Matrix of Indian Banks: Application of Multi-criteria Clustering
Technique,” Marketing Science Conference, Wiesbaden, Germany, July 2001.
Nagpal, A., R. Roy and A. Mukherjee, “Would the Glitter Persist: A Model Based Inquiry into the Rising Popularity of TV Game
Show,” System Dynamics Society Conference, Atlanta, Georgia, USA, July 2001.
Pal, M.N., A. Mukherjee and P. Nath, “Efficiency Analysis of Indian Banking Industry- An Exploratory Study,” 5 th Conference of
Asia-Pacific Operations Research Societies (APORS 2000), Singapore, July 2000.
Pal, M.N., A. Mukherjee and P. Nath, “Efficiency Analysis of Indian Banking Industry,” International DEA Symposium, University of
Queensland, Brisbane, Australia, July 2000.
Mukherjee, A., “Identification of Distribution ‘Best Practices’: A Study of Passenger Car Dealers in India,” Marketing Science
Conference, University of California, Los Angeles, USA, June 2000.
Mukherjee, A., “Entry strategy of General Motors into India: A Case Study,” GERPISA Sixth International Colloquium on “New
Spaces in the World Automobile Industry,” Paris, France, June 1998.
Mukherjee, A., “Country of Origin: Does it matter to the Indian Consumer?,” International Conference of the Academy of Business
Administration organized by the Central Michigan University, USA at Athens, Greece, July 1997.
Mukherjee, A., “The Indian Automobile Industry: Speeding into the Future?,” GERPISA Fifth International Colloquium on "The
Trajectories of Internationalization of Automobile Industry Firms" Paris, France, June 1997.
Mukhopadhyay, S. and A. Mukherjee, “Standardisation versus Localisation in Advertising: What strategy for the new entrants in
the Indian market,” International Conference of the Academy of Marketing Science, Hyderabad, India, Jan 1997.
Mukherjee, A., “An Empirical Investigation into the Effects of Country of Origin on Consumer Product Preference in India,”
International Conference of the Academy of Marketing Science, Hyderabad, India, Jan 1997.
‘Meet the Editors’ panel session presentations
Research Grants
Mukherjee, A. “How to publish in the International Journal of Pharmaceutical and Healthcare Marketing,” presented in Meet the
Editors sessions at BHAA Conference (2011), NBEA Conference (2010), BHAA Conference (2010), BHAA Conference (2009), SMA
Conference (2008), International Conference on Health Care Systems (2008), BHAA Conference (2008), ACME Conference (2007),
and BHAA Conference (2007).
Faculty Scholarship Program – 3.0 TCH per semester release time, Montclair State University, USA, 2004-date
Principal Investigator for Submitted Grant Proposal for State of New Jersey RFP # 2012-x-21980 – RFP T1676 on Teaching and
Instruction Services: Certified Public Manager Program on behalf of Montclair State University, 2011.
‘International Study on College Students and Credit Cards: Socialization, Financial Knowledge, and Credit Usage’
(IRB#19283), Pennsylvania State University, USA
‘The Effect of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intention’, Nanyang
Business School, Singapore
‘Supply Chain Management in the Indian automobile industry’, Institute of Development Studies (IDS), University of Sussex, UK
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‘Retailing on the Internet’, INSEAD France
‘Automobile Industry Evolution in India’, International Motor Vehicle Program, Massachusetts Institute of Technology, USA.
Doctoral Thesis Supervision
Neil Foshay (UoB): 2002-2007 – Co-Supervisor – “Data Warehousing and the Success of Customer Relationship Management
Strategy” (now Assistant Professor and former Department Chair at The Gerald Schwartz School of Business, St. Francis Xavier
University, Canada)
Neeru Malhotra (UoB): 2002-2003 – Co-Supervisor – “Analyzing Relationships among Rewards, Employee Attitudes and Service
Quality: An Internal Marketing perspective” (now Senior Lecturer at Aston Business School, Aston University, UK)
Prithwiraj Nath (IIM): 1998-2001 – Member of Thesis Advisory Committee – “Efficiency Analysis of Service Firms using Data
Envelopment Analysis” (now Senior Lecturer at Norwich Business School, University of East Anglia, UK)
Doctoral Thesis Examination
Stefan Frankel (Copenhagen Business School, Denmark): External Thesis Examiner – “Key Success Factors for Sales Force
Readiness during New Product Launch” – completed 2010
Supriya M. Kalla (MDI, India): External Thesis Examiner – “Antecedents of Impulse Buying – A Study to Understand Antecedent
Motivating Factors Associated with Impulse Buying-” – completed 2010
Sumit Pillai (MDI, India): External Thesis Examiner – “Exploring the Adolescent World Consumer Decision Making and Materialism”
– completed 2010
Koushiki Chaudhuri (IIMC): External Thesis Examiner – “The influence of customer-perceived service quality on customers’
behavioral intentions” – completed 2004
Peter A. Reday (NTU): Internal Thesis Examiner – “Technology Sales Linker Characteristics as a Sales Performance Indicator in
High Technology Industries” – completed 2002
Journal Editing and Conference Chair – Research-related Esteem Indicators
Editor-in-Chief, International Journal of Pharmaceutical and Healthcare Marketing, Emerald Group Publishing, 2006-current
Co-Editor, Journal of Indian Business Research, Emerald Group Publishing, 2009-2010
Founding Editor, Journal of Indian Business Research, Emerald Group Publishing, 2010-current
Member, Editorial Advisory Board, Asia Pacific Journal of Marketing and Logistics (2006-date)
Member, Editorial Advisory Board, Journal of Asia Pacific Marketing (2003-2004)
Member, Editorial Review Board, Scientific Journals International (SJI)
Guest Editor (joint), European Journal of Marketing special edition on ‘Corporate Marketing’
Guest Editor (joint), Journal of Services Marketing special issue on ‘Call Centre Services’
Guest Editor (joint), International Studies of Management and Organization issue on ‘Corporate Branding’
Conference Program Chair, Business and Health Administration Association, 2012
Conference Proceedings Editor, Business and Health Administration Association, 2011
Track Chair in:
““Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2011
“Pharmacoeconomics, Pharmaceutical Industry & Wellness” in Business & Health Administration Association, 2011
“Health Care and Pharmaceutical Management” in Northeast Business & Economics Association Conference 2010
“Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2009
“Pharmaceutical and Healthcare Marketing” in Society for Marketing Advances Conference 2008
“Health Care Marketing in the International Marketplace” in International Conference on Healthcare Systems 2008
Session Chair in:
“Health Marketing” session at Marketing Science Conference 2008
“Global Marketing” track at AMA Summer Marketing Educators’ Conferences 2005 & 2004
“Channels” track at Marketing Science Conference 2004
“Services Marketing” track at Marketing Science Conference 2002
“Internet Marketing” track at Marketing Science Conference 2001
Discussant in track on “Global Marketing” at the AMA Summer Marketing Educators’ Conference 2003
Reviewing for Research Journals, Grants, Conferences, and Personnel Research Evaluations
External reviewer for faculty tenure applications at:
Leon Hess Business School, Monmouth University, USA (2009)
Erivan K. Haub School of Business, Saint Joseph’s University, USA (2009)
University of Washington – Tacoma, USA (2007)
University of South Alabama, USA (2006)
Aston Business School, Aston University, UK (2007)
Nanyang Technological University, Singapore (2007)
External reviewer for faculty promotion applications at:
Erivan K. Haub School of Business, Saint Joseph’s University, USA (2009)
University of Washington – Tacoma, USA (2007)
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Ad-hoc reviewer for reputed research journals, such as:
Management Science (USA)
Journal of Advertising (USA)
Journal of Interactive Marketing (USA)
Industrial Marketing Management (USA)
The Service Industries Journal (UK/USA)
European Journal of Marketing (UK)
Management Decision (UK)
Marketing Theory (USA/UK)
Journal of Marketing Theory and Practice (USA)
Journal of Business Strategies (USA)
Production and Operations Management (USA)
Asia Pacific Journal of Marketing and Logistics (UK)
International Journal of Bank Marketing (UK)
International Journal of Operations and Production Management (UK)
International Journal of Quality and Reliability Management (UK)
International Journal of Technology Management (UK)
International Journal of Electronic Business (USA)
International Journal of Internet Marketing and Advertising (Europe)
International Quarterly Journal of Marketing (India)
Journal of Financial Services Marketing (UK)
Management Research News (UK/USA)
The Database for Advances in Information Systems (USA)
Vikalpa (India)
Decision (India)
African Journal of Business Management (Africa)
Reviewer for edited reference books, such as:
The Handbook of Technology Management (John Wiley & Sons, USA)
Reviewer for research grant proposals submitted to:
Economic and Social Research Council (ESRC), UK
IMPACT Center, US Department of Agriculture, Washington State University, USA
Reviewer for reputed U.S. and international conferences, such as:
AMA Summer Marketing Educators’ Conference
Academy of Management Conference
Association for Consumer Research (ACR)
Academy of Marketing Conference
European Marketing Academy Conference (EMAC)
AMA Marketing & Public Policy Conference
Association of Collegiate Marketing Educators (ACME) Conference
International Conference on Global Business and Economic Development
IIMA Conference on Research in Marketing
IIMA Doctoral Colloquium
Reviewer of new text-book proposals for John Wiley & Sons (USA), Routledge Publishing (USA), Thomson Learning (UK),
Houghton Mifflin (USA), and Direct Marketing Educational Foundation (USA)
Student Research
Advisor to four graduate student research presentations in the Fifth Annual Student Research Symposium, Montclair State
University, April 2011
Faculty Advisor to Best Interdisciplinary Graduate Poster Award in the Fifth Annual Student Research Symposium, Montclair
State University, April 2011
Supervised several MBA and undergraduate student research projects as Independent Study courses
13

Academic Administration: Role as Department Chair
ACADEMIC ADMINISTRATION AND SERVICE
Chair, Department of Marketing, School of Business, Montclair State University, 2008-
School-level Strategic Planning:
Involved in strategic planning exercise for the School of Business by participating in strategic retreats, strategic consulting
projects, Dean search committee, strategic planning and management committee, new building committee, marketing plan for
business school, etc. Contributed to School of Business Strategic Plan 2009-2019.
Departmental Growth and Achievements:
Significantly grew the Marketing department both in quality and size. Successfully integrated the International Business
program into the Marketing department in 2010; Marketing department leads other departments in the School of Business in
student semester-hours, co-ops and internships, and research publications per faculty. Successfully led the department
through the 2010-2011 Five-year External Review (FERC) by 4-member committee (Dhruv Grewal – Babson; Robin Peterson
– NMSU, Ben Kedia – Memphis, Duncan Dickson – UCF)
Department Governance and Management:
Managed a department of 15 full-time faculty and staff, 4 undergraduate concentrations (Marketing; Retail Merchandising &
Management; Leisure Industries & Tourism; and International Business), 2 graduate programs (MBA–Marketing, MBA-
International Business), 12 adjunct faculty members, 394 undergraduate students, 61 graduate students, 5 graduate
assistants, 1 undergraduate assistant, 3 student organizations (Marketing Association, International Business Club, Epsilon
Delta Epsilon). Contributions include recruiting 2 new tenure-track faculty members; absorbing 3 tenured faculty members
from IB department; growing the full-time faculty strength from 9 (2008) to 14 (2011) and adjunct faculty strength from 5 to 12;
growing the undergraduate enrollment from 331 (Fall 08) to 394 (Spring 11) – 19% growth, and the graduate enrollment from
35 (Fall 08) to 61 (Spring 11) – 74% growth.
Curriculum and Program Development:
Instruction, Research, Service – e-learning initiatives, continued and new curriculum development, approvals for new course
proposals, course alterations and improvements, course scheduling for Fall, Winter, Spring and Summer terms. Introduced
highly popular new courses from Marketing department on Social Media Marketing (UG), Sports Marketing (UG), Events
Marketing (UG), Corporate Reputation & Branding (MBA), and Sustainable Marketing Practices (MBA & UG); and several
hybrid courses in Undergraduate and MBA programs. Played leadership role in designing an innovative MBA program.
Faculty Matters:
Faculty recruitment, promotion, tenure, and reappointment recommendations; merit recommendations; faculty development;
sabbatical; faculty scholarship program; teaching observations; and tenured faculty five-year reviews. Hired 2 new tenure-track
faculty members (Yam Limbu, Archana Kumar), 9 new adjunct faculty members (Steve Adubato, Vicki Paulson, Marla Greene.
Greg Smith, Mike Chung, Suzanne Poor, David Polinchock, Mark Mustachio, Javed Qasim), and a department secretary
(Lynda Trainor). Successfully recommended tenure for 2 faculty members (Patrali Chatterjee and Yawei Wang). Successfully
recommended promotion for one faculty member. Hosted visiting scholars from Shanghai Normal University (China), Jilin
University (China), and Huazhong University of Science & Technology (China).
Student Matters:
Student recruitment, orientations and retention: organized undergraduate open houses and freshman orientations; Student
activities: oversight of student organizations; Student scholarships: student scholarships and awards; Student placement:
student internships and job opportunities, co-operative education, organized annual NJ Ad Club Career Day for careers in
Marketing and Advertising. Hired 10 new Graduate Assistants for the department.
Communication with External Publics:
Department spokesperson and advocate with external publics (central administration, alumni, governing boards of higher
education, accrediting agencies, area businesses, granting agencies, and state legislators). Developed new department
brochures and improved the department website; re-launched departmental newsletter “On Target” in 2010; instituted a
department Distinguished Speaker series for senior industry executives; developed alumni survey; worked closely with
Development officer in “friend-raising” for the department, the school, and the university.
AACSB accreditation:
Marketing Department self-study report; AACSB accreditation and assessment measures; defining and revising learning goals;
assurance of learning outcomes; Academic and Professional Qualifications (AQ and PQ) sufficiency measures and
documentation. Played critical role in the School of Business’ successful AACSB “maintenance of accreditation” in 2009
Financial, Facilities, and Information Management:
Department budget administration – salary, benefits, equipments and travel funds – managed an operating budget of $2.1
million. Managed departmental physical facilities including purchasing and maintenance of equipments. Managed
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Department’s record-keeping system; Instructional service report (ISR); Student information system (SIS); Financial resource
system (FRS).
Institutional Support:
Implemented state initiatives for higher education, the institutional mission, and mandates from central administration, while
being the chief advocate for the Marketing department. Implemented state ethics guidelines for all staff in the department.
Fund raising:
Achieved success with limited fund raising for student awards and scholarships from reputed organizations such as New York
Life, New Jersey Ad Club, The Vitamin Shoppe, Funplex, TeleBrands, Theorem, Healthcare Planning & Marketing Society of
New Jersey, Lincoln Park Care Center, New York Red Bulls, SmashBurger, Party City, United Fire Protection, Center for
International Business, Audience Pleasers, etc. Worked on establishing the Robert J. Lieberman Advertising Graduate
Scholarship at MSU.
Service: Key Roles
Editor-in-Chief, International Journal of Pharmaceutical and Healthcare Marketing, 2006-
IJPHM is a premier double-blind peer-reviewed scholarly quarterly journal (best in its niche area)
Highly selective journal (33% acceptance): Journal website: www.emeraldinsight.com/ijphm.htm
Top-class Editorial board (45 members from Columbia, NYU, INSEAD, Rutgers, Penn State, Toronto, McGill, etc)
The journal is included in Elsevier’s citation indexing service Scopus; in Cabell’s Directory of Publishing Opportunities in
Marketing; and in most journal databases (including ProQuest, ABI-Inform, Inspec, Electronic Collections Online, Zetoc of
British Library) and is part of the Emerald database reaching 15 million readers and 1,500 universities worldwide. IJPHM is also
a member of the Committee on Publication Ethics (COPE). IJPHM is included in the Ranked Journal List of the Australian
Research Council. The journal website has seen 12,846 unique full-text downloads of articles in 2010.
As Editor, I provided intellectual and academic leadership to the journal, developed the journal mission, designed the call for
papers, formed the editorial board, empanelled ad-hoc reviewers, got the journal included in scholarly and citation databases,
promoted the journal to prospective authors and reviewers, managed manuscript submissions, sent papers out for review,
decided on acceptance or rejection of manuscripts, wrote an editorial for each issue, and provided direction to the future of the
journal. I also worked with publisher and editorial board to select the annual best paper, highly commended papers, and best
reviewer awards.
The journal has received submissions from scholars in schools/departments of business and marketing, pharmacy, medicine,
health economics, and public health in reputed universities such as UC-Berkeley, Michigan, Purdue, Toronto, Tufts, Rutgers,
Florida, Minnesota, Georgia, Wisconsin, Maryland, Iowa, Connecticut, Alabama, Texas A & M, Fordham, Temple, Georgia
State, Cal. State, Michigan State, Louisiana State, Florida State, Mississippi State, Montclair State, Northeastern, North
Carolina, Lynchburg, South Alabama, Auburn, Pace, Central Florida, Houston, North Texas, George Mason, East Tennessee,
Virginia Commonwealth, Howard, Long Island, Erasmus, Manchester, Leeds, Aston, IIM, IIT, Sydney, Auckland, Nanyang
Tech, St. Gallen, Helsinki, etc. Researchers working with the US Federal Government (Office of Medicare & Medicaid, Office of
Comptroller of Currency), and corporate managers from leading pharmaceutical companies (Pfizer, Sanofi-Aventis, Roche,
Merck, Daiichi Sankyo, Schering-Plough, Bayer, Purdue Pharma, Harvard Gene, Dr. Reddy’s Lab) and from other
organizations (American Express, Bear Sterns) have also submitted papers. Papers have been received from several
countries across continents, such as North America (USA, Canada, Mexico), Europe (UK, Switzerland, Germany, Sweden,
Finland, Netherlands, Italy, Greece, Portugal, Cyprus, Turkey), Asia Pacific (India, Australia, New Zealand, Japan, Singapore,
Thailand, Taiwan, China, Malaysia, Pakistan, Bangladesh), Middle East (Israel, UAE, Iran, Saudi Arabia, Lebanon), South
America (Brazil), and Africa (Egypt, Tunisia, Mauritius, Nigeria, Ghana).
Program Chair & Proceedings Editor, Business and Health Administration Association (BHAA) Conference, Chicago, 2011-2012
The Business and Health Administration Association (BHAA) is the premier networking and research association of
academicians, practitioners, and students in health care management, pharmaceutical marketing, nursing, pharmacy,
medicine, health economics, related health professions, and others either working or interested in any aspect of the health care
delivery industry. The annual conference of BHAA, under the auspices of MBAA International, is held in Chicago.
Chair, SBUS Faculty Development and Research Committee, Montclair State University, 2007- 2008
Increased frequency of Brown Bag research seminars
Introduced Brown Bag presentations by external speakers
Faculty Expectations and Rewards Documentation
15

Director of Studies, Exec Modular MBA Program, Bradford University School of Management, UK, 2002-2003 3
Designed, introduced and developed the Bradford executive modular MBA, which was a unique program in its flexibility and
design. It was aimed at talented high achievers with at least five years' management or business experience after their first
degree. The program was designed as intensive modules in blocks, which helped participants to seek a world-class business
education without interrupting a successful career. The learning could be related directly to the participants' organizations, thus
rendering a unique combination of rigor and relevance.
Chair of Computer Services Committee, Indian Institute of Management, Calcutta, India, 1999-2001
Indian Institute of Management Calcutta is a leader in computing resources and applications for management research and
education. As Chair of Computer Services Committee, I was responsible for managing campus-wide local area network,
internet connectivity, servers, softwares, PCs, multimedia, and webpages.
Other Academic Service Responsibilities
External
University-level
School-level
Department-level
External support in Institution Building and founding external professor of several new business schools, e.g., NIMI - Nordic
International Management Institute (Chengdu, China); IIM Indore (India); IIM Kozhikode (India); Mudra Institute of
Communications, Ahmedabad (India); Calcutta Business School (India), etc.
Judge for European Foundation for Management Development (EFMD) Case Writing Competition, 2008, 2009
External examiner for Bradford – affiliated institutions worldwide, viz., NIMBAS Graduate School of Management (Netherlands),
Leon Kozminski Academy (Poland), Frontline – Coca Cola (UK), MDIS (Singapore), Management Learning (Hong Kong), and IILM
(India)
Judge for student paper contests - Institute for Brand Leadership (USA), Shastrarth (IIMC), Kshitij (IIMA), Innovision (IIML)
Member, Executive Committee of the Ph.D. Program in Environmental Management, Montclair State University, 2011-current
Member, Search Committee for Director of Undergraduate Admission, Montclair State University, 2010
Member, Institutional Review Board (IRB), Montclair State University, 2006-2009
Member, Honorary Degree Committee, Montclair State University, 2009-2010
Member, Program Committee for Provost’s Series on University Teaching and Learning, Montclair State University, 2009
Member, University Distinguished Scholar Committee, Montclair State University, 2008
Member, University Sabbatical Review Committee, Montclair State University, 2008-2011
Member, MSU Senate Committee on Teaching, Research and Professional Development, 2007-08
Member, PharmFest Committee, Montclair State University, 2008-current
Member, Academic Council, IIM Calcutta (the highest academic body of the Institute), 1999-2001
Chair, Search Committee for Associate Dean, School of Business, Montclair State University, 2009
Member, SBUS Strategic Planning and Management Committee, Montclair State University, 2008-current
Member, MBA Program Performance Committee, Montclair State University, 2010
Member, Undergraduate Program Performance Committee, Montclair State University, 2011
Member, School of Business Dean’s Search Committee, Montclair State University, 2008-2009
Member, SBUS Faculty Development and Research Committee, Montclair State University, 2005-2009
Member, SBUS Instructional Support and Resources Committee, Montclair State University, 2004-2005
Team Leader on MBA Program, SBUS Strategic Retreat on AACSB Accreditation, MSU, 2009
Member, SBUS New Building Project Committee, Montclair State University, 2009
Member, Graduate Programs Committee, Bradford University School of Management, 2002-2003
Member, Faculty Recruitment Interview Panel for Marketing and Quant Methods, Bradford University School of Management, 2003
Member, Personnel Advisory Committee, Department of Marketing, Montclair State University, 2007-08
Faculty Advisor/Co-Advisor, Student Marketing Association, Montclair State University, 2004-date (winner of American Marketing
Association Chapter Performance Award 2007-2008)
Organized New Jersey Ad Club Career Day at Montclair State University, 2004-date
Leadership role in developing the website of the Department of Marketing, Montclair State University
Faculty Reader of FSIP Research proposals in Marketing, Montclair State University, 2004
3 The Bradford EMBA is consistently ranked within the top 50 executive MBA programs in the world by The Financial Times. In fact, The Financial Times
(December 2006) ranked Bradford University School of Management as second in the UK, equal to Cranfield and only next to London Business School,
and ranked eighth in Europe. This is its highest ever ranking.
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Invited Guest Lectures and Research Seminars
Visiting students from University of Graz (Austria), Montclair State University, July 2011
MSU Sustainability Seminar Series, Montclair State University, March 2011
Copenhagen Business School, Denmark, January 2011
Institute of Business Management, Jadavpur University, India, December 2009
Institute of Pharmaceutical and Healthcare Management and Research, India, June 2009
Eberhardt School of Business and Thomas J. Long School of Pharmacy and Health Sciences, University of the Pacific, California,
USA, January 2008
Illinois Institute of Technology, Chicago, USA, March 2007
Indian Institute of Management, Bangalore, India, July 2007
Norwich Business School, University of East Anglia, UK, January 2007
Department of Marketing, Strathclyde Business School, UK, November 2005
Lamar University, Beaumont, Texas, USA, March 2004
University of Houston, Texas, USA, July 2000
University of Texas at Dallas, USA, July 2000
ESSEC Business School, France, May 1997
Institute of Development Studies (IDS), University of Sussex, Brighton, UK, July 1997
Membership and Outreach Activities
Board Membership
Member, Board of Directors, New Jersey Advertising Club (USA)
Member, Board of Trustees, Business & Health Administration Association (USA)
Consultation and Executive Training Experience
Expertise Role
USA: New Jersey District Export Council, U.S. Department of Commerce; Meadowlands Tire Distributor; Complex OMV
UK: Angliss International
Denmark: Novozymes
Middle East: Suhail & Saud Bahwan – Bahwan Business Centre (Oman & U.A.E.); Business executives (Iran)
India: Indian Administrative Service; Tata Consultancy Services; Esab; ITC Limited; Indian Oil Corporation; Core Consultancy
Group; Chandrani Pearls; Usha Martin Group; Bridge and Roof Co.; B & A Multiwall Packaging; CINI Chetana Resource Centre;
International Development Enterprises; ABC India Limited
Bangladesh: Beximco Pharmaceuticals
Invited Keynote Speaker, 6 th Annual Patient Adherence and Engagement Summit, Philadelphia, USA, October 2009
Judge for PERCY Awards sponsored by Healthcare Planning and Marketing Society of New Jersey and New Jersey Hospital
Association, 2008, 2009, 2010
Moderator, Session on ‘Diverse Careers in Pharma’, PharmFest, Montclair State University, April 2010
Facilitator, round table lunch discussions, PharmFest, Montclair State University, March 2006
Membership of Professional Associations and Research Networks
Member of the American Marketing Association (USA)
Member of the Academy of Marketing (UK)
Member of the Academy of Management (USA)
Member, Phi Kappa Phi
Member, Beta Gamma Sigma
Member, INFORMS (USA)
Member, Society for Marketing Advances (USA)
Member of American Federation of Teachers (USA)
Member of the Healthcare Planning and Marketing Society of New Jersey - HPMSNJ (USA)
Member, Membership & Bylaws Committee, HPMSNJ, 2007
Member, Education/Professional Development Committee, HPMSNJ, 2010
Member of New Jersey Technology Council (USA)
Member, Committee on Publication Ethics (COPE)
Research Affiliate, Center for Credit and Consumer Research, Penn State Erie (USA)
International Research Collaborator of Aston Business School (UK)
Research Collaborator of Marketing & InfoComm Technologies Group, NTU (Singapore)
Associate Member of the Institution of Engineers (India)
Chartered Engineer (India)
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Associate Member of the All India Management Association (India)
Media Citations and Interviews
Interviewed on:
TV: Fox TV/Channel 9 news interview on the impact of casino gambling on business and society
Print: Emerald for Authors – Meet the Editor Interviews (UK), IIMA Alumnus (India), Alpha – MSU Newsletter (USA)
Cited in:
Book: Montclair State University: A Century of Triumph over Circumstance by Joseph Thomas Moore
Newspapers and Magazines: NJ BIZ (USA), Herald News (USA), Economic Times (India), Asian Age (India), Financial Express
(India), Anandabazar Patrika (India), Management Matters (UK), Telegraph & Argus (UK), On Target (USA), Insight (USA),
Montclair State Alumni Magazine (USA), Logistics (India), Telegraph (India)
Websites: NationMaster.com, NorthJersey.com.
Personal and Professional Development Activities
SMA Leadership Development Symposium, Atlanta, USA, 2010
Certificate in Human Participants Seminar, Pennsylvania State University, 2004
Deming Memorial Conference on “MBA under Siege: Reimagining Management Education”, New York City, USA, 2010
McGraw-Hill / Irwin Faculty & Student Technology Workshop, New York City, USA, 2007
Completed State Employee Ethics Training modules of the State of New Jersey, 2007-current
Management Internship experience with Suhail & Saud Bahwan (Sultanate of Oman)
Engineering Internship experience with Bharat Heavy Electricals Ltd – BHEL (India)
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