Dr. AVINANDAN “Avi” MUKHERJEE Department Chair and ...

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Research Impact Publications RESEARCH, SCHOLARSHIP AND PUBLICATIONS Research Citations (Dec 2011): Google Scholar: Total Citation Count: 765; h-index: 13; i10 index: 15 SciVerse Scopus (Elsevier): Total Citation Index: 119; h-index: 6 ISI Social Science Citation Index (Thomson Reuters): Total Citation Index: 67; h-index: 5 Research Usage/Downloads: Online downloads for top 2 Emerald papers only (Jan 2008): 11,735 Online downloads (overall) for CACM paper from ACM Digital Library: 1698 Research cited in reputed journals such as: Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, International Journal of Service Industry Management, Journal of Strategic Marketing, Journal of Retailing and Consumer Sciences, Tourism Management, Journal of Medical Marketing, World Development, Oxford Development Series, European Journal of Development Research, International Journal of Operations and Production Management, Journal of Electronic Commerce Research, Internet Research, Journal of Business Ethics, Human Resource Management, Management Decision, etc. Refereed Journal Articles Malhotra, N., F. Mavondo, A. Mukherjee and G. Hooley (2012), “Service quality of frontline employees: a profile deviation analysis,” Journal of Business Research (accepted). Nath, P. and A. Mukherjee (2012), “Complementary Effects of Relational Bonds in Information Asymmetry Contexts,” Journal of Services Marketing, Vol. 26, No. 3 (forthcoming). Mukherjee, A. (2010), “The state of the journal: four years of publication,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.4, pp. 309-323. Mukherjee, A. and G. Shainesh (2010), “The Journal of Indian Business Research: the first year and beyond,” Journal of Indian Business Research, Vol. 2, No.1, pp. 5-9. Haider, M. and A. Mukherjee (2010), “Analysis of Neonatal Health in South Asia,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.1, pp. 40-59. Mukherjee, A. and N. Malhotra (2009), “Call Centre Services: The Good, the Bad, and the Ugly,” Journal of Services Marketing, Vol. 23, No. 5, pp. 275-278. Budhwar, P.S., A. Varma, N. Malhotra and A. Mukherjee (2009), “Insights into the Indian Call Centre Industry: Can Internal Marketing help tackle High Employee Turnover?” Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362. Mukherjee, A., M.B. Pinto and N. Malhotra (2009), “Power Perceptions and Modes of Complaining in Higher Education,” The Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633. He, H-W and A. Mukherjee (2009), “Corporate Identity and Consumer Marketing: A Process Model and Research Agenda,” Journal of Marketing Communications, Vol. 15, No. 1, pp. 1-16. Misra, R., A. Mukherjee and R. Peterson (2008), “Value Creation in Virtual Communities: The Case of a Healthcare Website,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2, No.4, pp. 321-337 (in Top 10 downloaded articles in 2009). Mukherjee, A. and H.W. He (2008), “Company Identity and Marketing: An Integrative Framework,” Journal of Marketing Theory and Practice, Vol. 16, No. 2, pp. 111-125. Shamdasani, P., A. Mukherjee and N. Malhotra (2008), “Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-service Internet Technologies,” The Service Industries Journal, Vol. 28, No. 1, pp. 117-138. Mukherjee, A. and J.M.T. Balmer (2007-8), “New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory,” International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19. 4
Mukherjee, A. and J. McGinnis (2007), “E-healthcare: An Analysis of Key Themes in Research,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363 (in Top 10 downloaded articles in 2008, 2009, 2010). Foshay, N., A. Mukherjee and A. Taylor (2007), “Does Data Warehouse End-User Metadata Add Value?” Communications of the ACM, Vol. 50, No. 11 (November), pp. 70-77. Mukherjee, A. and P. Nath (2007), “Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory,” European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202. He, H. and A. Mukherjee (2007), “I am, ergo I shop: Does Store Image Congruity explain shopping behaviour of Chinese Consumers?” Journal of Marketing Management, Vol. 23, No. 5-6, pp. 443-460. Mukherjee, A. and R. Roy (2006), “A System Dynamic Model of Management of a Television Game Show,” Journal of Modelling in Management, Vol. 1, No. 2, pp. 95-115 (Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007; Most downloaded article in this journal for 2008 and 2007). Mukherjee, A. and N. Malhotra (2006), “Does Role Clarity explain Employee-perceived Service Quality? A study of Antecedents and Consequences in Call Centres,” International Journal of Service Industry Management, Vol. 17, No. 5, pp. 444-473 (Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007) (IJSIM Is now renamed Journal of Service Management). Balmer, J.M.T. and A. Mukherjee (2006), “Corporate Marketing: Insights and Integration drawn from Corporate Branding, Corporate Identity, Corporate Communication and Visual Identification,” European Journal of Marketing, Vol. 40, No. 7/8, pp. 725-729. Mukherjee, A. and P. Nath (2005), “An Empirical Assessment of Comparative Approaches to Service Quality Measurement,” Journal of Services Marketing, Vol. 19, No. 3, pp. 174-184. Lam, S. Y. and A. Mukherjee (2005), “The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intentions for Store-Based Retailing,” Journal of Retailing, Vol. 81, No. 3, pp. 231-250 (in Elsevier ScienceDirect Top 25 hottest articles – 2005; The Journal of Retailing had the highest Impact Factor – 4.095 – of all Marketing journals in 2008 and the second highest – 4.567 – in 2009). Malhotra, N. and A. Mukherjee (2004), “The Relative Influence of Organisational Commitment and Job Satisfaction on Service Quality of Customer-Contact Employees in Banking Call Centres,” Journal of Services Marketing, Vol. 18, No. 3, pp. 162-174 (in Top 10 most accessed articles from Emerald Fulltext database; in Top 20 downloaded articles in 2007, 2006). Malhotra, N. and A. Mukherjee (2003), “Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches,” Journal of Marketing Management, Vol. 19, No. 9, pp. 941-971. Mukherjee, A., P. Nath and M. Pal (2003), “Resource, Service Quality and Performance Triad: A Framework for measuring Efficiency of Banking Services,” Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735 (ranked 7 th of 142 articles published in 2003 by citation – source: Scopus). Mukherjee, A. and P. Nath (2003), “A Model of Trust in Online Relationship Banking,” International Journal of Bank Marketing, Vol. 21, No. 1, pp. 5-15 (Most ‘Outstanding Paper’ of 2003; in Top 10 downloaded articles in 2007, 2006, since monitoring began, and by immediate impact; >150 citations in Google Scholar). Mukherjee, A. (2003), “Franchise Management: A Model of Service Quality Interactions,” International Journal of Quality and Reliability Management, Vol. 20, No. 3, pp. 325-344. Mukherjee, A. (2002), “Pictures in Words or Words in Pictures? New Insights from Indian Print Advertising Research,” International Journal of Advertising, Vol. 21, No. 1, pp. 67-86. Mukherjee, A., P. Nath and M.N. Pal (2002), “Performance Benchmarking and Strategic Homogeneity of Indian Banks,” International Journal of Bank Marketing, Vol. 20, No. 3, pp. 122-139. Nath, P., A. Mukherjee and M.N. Pal (2001), “Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach using DEA and Co-plot,” International Journal of Digital Accounting Research, Vol. 1, No. 2, pp. 125-152. Mukherjee, A. (2000), “The Indian Automotive Industry: Speeding into the Future?” Actes du Gerpisa, Vol. 28, February, pp. 35-53. Mukherjee, A. (1999), “Entry Mode Choice in Foreign Markets: Towards an Integrative Framework,” Decision, Vol. 26, Nos. 1-4, Jan-Dec, pp. 29-50. 5
Page 1 and 2: Address Work Experience Dr. AVINAND
Page 3: Teaching Courses Taught TEACHING AN
Page 7 and 8: Mukherjee, A. and P.N. Shamdasani (
Page 9 and 10: Chatterjee, P. and A. Mukherjee,
Page 11 and 12: Mukherjee, A. and R. Roy, “Dynami
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Page 17 and 18: Invited Guest Lectures and Research

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