Dr. AVINANDAN “Avi” MUKHERJEE Department Chair and ...

Academic Administration: Role as Department Chair
ACADEMIC ADMINISTRATION AND SERVICE
Chair, Department of Marketing, School of Business, Montclair State University, 2008-
School-level Strategic Planning:
Involved in strategic planning exercise for the School of Business by participating in strategic retreats, strategic consulting
projects, Dean search committee, strategic planning and management committee, new building committee, marketing plan for
business school, etc. Contributed to School of Business Strategic Plan 2009-2019.
Departmental Growth and Achievements:
Significantly grew the Marketing department both in quality and size. Successfully integrated the International Business
program into the Marketing department in 2010; Marketing department leads other departments in the School of Business in
student semester-hours, co-ops and internships, and research publications per faculty. Successfully led the department
through the 2010-2011 Five-year External Review (FERC) by 4-member committee (Dhruv Grewal – Babson; Robin Peterson
– NMSU, Ben Kedia – Memphis, Duncan Dickson – UCF)
Department Governance and Management:
Managed a department of 15 full-time faculty and staff, 4 undergraduate concentrations (Marketing; Retail Merchandising &
Management; Leisure Industries & Tourism; and International Business), 2 graduate programs (MBA–Marketing, MBA-
International Business), 12 adjunct faculty members, 394 undergraduate students, 61 graduate students, 5 graduate
assistants, 1 undergraduate assistant, 3 student organizations (Marketing Association, International Business Club, Epsilon
Delta Epsilon). Contributions include recruiting 2 new tenure-track faculty members; absorbing 3 tenured faculty members
from IB department; growing the full-time faculty strength from 9 (2008) to 14 (2011) and adjunct faculty strength from 5 to 12;
growing the undergraduate enrollment from 331 (Fall 08) to 394 (Spring 11) – 19% growth, and the graduate enrollment from
35 (Fall 08) to 61 (Spring 11) – 74% growth.
Curriculum and Program Development:
Instruction, Research, Service – e-learning initiatives, continued and new curriculum development, approvals for new course
proposals, course alterations and improvements, course scheduling for Fall, Winter, Spring and Summer terms. Introduced
highly popular new courses from Marketing department on Social Media Marketing (UG), Sports Marketing (UG), Events
Marketing (UG), Corporate Reputation & Branding (MBA), and Sustainable Marketing Practices (MBA & UG); and several
hybrid courses in Undergraduate and MBA programs. Played leadership role in designing an innovative MBA program.
Faculty Matters:
Faculty recruitment, promotion, tenure, and reappointment recommendations; merit recommendations; faculty development;
sabbatical; faculty scholarship program; teaching observations; and tenured faculty five-year reviews. Hired 2 new tenure-track
faculty members (Yam Limbu, Archana Kumar), 9 new adjunct faculty members (Steve Adubato, Vicki Paulson, Marla Greene.
Greg Smith, Mike Chung, Suzanne Poor, David Polinchock, Mark Mustachio, Javed Qasim), and a department secretary
(Lynda Trainor). Successfully recommended tenure for 2 faculty members (Patrali Chatterjee and Yawei Wang). Successfully
recommended promotion for one faculty member. Hosted visiting scholars from Shanghai Normal University (China), Jilin
University (China), and Huazhong University of Science & Technology (China).
Student Matters:
Student recruitment, orientations and retention: organized undergraduate open houses and freshman orientations; Student
activities: oversight of student organizations; Student scholarships: student scholarships and awards; Student placement:
student internships and job opportunities, co-operative education, organized annual NJ Ad Club Career Day for careers in
Marketing and Advertising. Hired 10 new Graduate Assistants for the department.
Communication with External Publics:
Department spokesperson and advocate with external publics (central administration, alumni, governing boards of higher
education, accrediting agencies, area businesses, granting agencies, and state legislators). Developed new department
brochures and improved the department website; re-launched departmental newsletter “On Target” in 2010; instituted a
department Distinguished Speaker series for senior industry executives; developed alumni survey; worked closely with
Development officer in “friend-raising” for the department, the school, and the university.
AACSB accreditation:
Marketing Department self-study report; AACSB accreditation and assessment measures; defining and revising learning goals;
assurance of learning outcomes; Academic and Professional Qualifications (AQ and PQ) sufficiency measures and
documentation. Played critical role in the School of Business’ successful AACSB “maintenance of accreditation” in 2009
Financial, Facilities, and Information Management:
Department budget administration – salary, benefits, equipments and travel funds – managed an operating budget of $2.1
million. Managed departmental physical facilities including purchasing and maintenance of equipments. Managed
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