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cd<br />
corporate desIgn<br />
X<br />
2.17 Headline System /<br />
Typesetting<br />
Titles and headlines are always<br />
placed in the gradient, written in<br />
upper case and justified.<br />
WIND CRANES<br />
WInd cranes<br />
paLFInger WInd – tHe gLoBaL WInd crane<br />
eXpert For InnoVatIVe and cusomIZed<br />
soLutIons For maXImum reLIaBILIty<br />
LIfEtImE ExCELLENCE<br />
PALfINGER WIND – thE GLobAL WIND CRANE<br />
ExPERt foR INNovAtIvE AND CuStomIzED<br />
SoLutIoNS foR mAxImum RELIAbILIty<br />
typesettIng<br />
1<br />
» Headlines consist of at least two and a maximum<br />
of four rows of justified text.<br />
» The last row in the headline block is left-aligned.<br />
» Rows are aligned with the bottom edge.<br />
» Text must be matched to the typesetting; gaps and<br />
hyphenation should be avoided wherever possible.<br />
» Punctuation is not used at the end of the sentence.<br />
hIghLIghtIng<br />
» Product categories, product descriptions and the most<br />
important product benefits are highlighted in yellow.<br />
» The amount of yellow content in headlines should be<br />
around 30 % and never more than 50 %.<br />
3 /4 X<br />
30
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