CD Manual - Extranet - Palfinger

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cL 4.5 “Customer Focus” in Copy We show our customer focus through simple, appealing copy. corporate Language This means: » directly addressing customers in copy wherever possible » balanced mix of “you” and “we” » personal, friendly approach » active, pictorial formulation » many examples » no distant, abstract formulation key words comprehensive | close service network | try products out | nearby | partnering | accessible | fast / quick | happily | simple / uncomplicated | available | local | there for you | convenient | partner for professionals | best global service network | responsible | years of experience | carefree | closely connected | test yourself | team spirit | you’re welcome 88
cL 4.6 Spellings corporate Language The company name is always written in upper case. Other words are combined with PALFINGER without a hyphen. Only in the Register of Companies is PALFINGER written in lower case. The only exception here is PALFINGER AG. Lower case is generally used for Internet addresses (www.palfinger.com) in body text. PALFINGER is always written without an article. eXaMpLes » PALFINGER » PALFINGER Group » to PALFINGER » from PALFINGER » PALFINGER AG » PALFINGER MARINE » PALFINGER DREGGEN Offshore cranes » <strong>Palfinger</strong> Platforms GmbH » WWW.PALFINGER.COM » www.palfinger.com (in body text) 89
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corporate ≥ IdentIty ≥ desIgn
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how to use This manual is linked in
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1. corporate IdentIty 5
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cI 1.1 The Mission Statement corpor
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cI 1.3 Family Brands For sales rela
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cI 1.5 The Brand Values The PALFING
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2. corporate desIgn 13
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cd 2.2 The Brand Mark The brand mar
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cd 2.4 The Brand Claim At PALFINGER
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cd 2.6 Logo Free Space To provide e
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cd 2.8 Logo Variants In principal,
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cd 2.10 Logo Positioning Ideally, t
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cd 2.12 Family Brand Colour Values
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RMARINE.COM cd 2.14 Colour gradient
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cd 2.16 Typographical Concept A cha
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cd Trade 2.18 Headline System / Tra
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cd 2.20 Product Icons as Button In
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cd 2.22 Image Pictures PALFINGER co
Page 37 and 38: cd 2.24 Product Pictures Product ph
Page 39 and 40: 3. corporate MedIa 39
Page 41 and 42: BusIness statIonery 41
Page 43 and 44: cM 3.3 Business Cards The business
Page 45 and 46: cM 3.4 Letter Headed Paper Letter p
Page 47 and 48: 1 2 3 4 BLank Letterhead a B C D E
Page 49 and 50: cM 3.5 US Letter Format The positio
Page 51 and 52: 1 2 coMpLIMent sLIps a PALFINGER MA
Page 53 and 54: c5 enveLope PALFINGER MARINE- UND B
Page 55 and 56: cM Sabine 3.8 Email Signature Every
Page 57 and 58: cM 3.9 Dealer Orientation System /
Page 59 and 60: cM 3.11 roll Up Systems For trade f
Page 61 and 62: cM 3.13 Trade Fair Display Walls Tr
Page 63 and 64: cM 4000 3.14 SYMa Illuminated Cube
Page 65 and 66: product Brochures 65
Page 67 and 68: cM 3.16 Brochure Title Pages In a r
Page 69 and 70: cM 3.18 Brochure Structure - twelve
Page 71 and 72: cM corporate MedIa 3.19 advertiseme
Page 73 and 74: 5:2 cM 3.21 advertisements 1/2 Page
Page 75 and 76: advertIseMent ForMat overvIew PALFI
Page 77 and 78: cM 3.23 Powerpoint MarInE / CM / PO
Page 79 and 80: powerpoInt paLFInger dreggen TITEL,
Page 81 and 82: powerpoInt corporate - paLFInger Ma
Page 83 and 84: 4. corporate Language 83
Page 85 and 86: cL corporate Language 4.2 Wording g
Page 87: cL 4.4 “High Class” in Copy Our
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