CD Manual - Extranet - Palfinger

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cM 3.22 advertisements 1/3 Page MarInE / CM / aDVErTISEMEnTS corporate MedIa PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com desIgn » 1/ 3 page formats in landscape format where possible. Strip adverts in portrait format should be avoided. » The coloured gradient strip is positioned preferably on the right. Depending on picture content or length of copy, the relationship between picture and strip is a ratio of 4:3 or 3:4. » The border around elements is equal to the height of the logo > Logo sIZes / > Logo posItIonIng. 3:4 max. 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT/zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? TRaDe GOTHiC nexT lT PRO BOlD, 8,5 PT 4:3 max. 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT/zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? TRaDe GOTHiC nexT lT PRO BOlD, 8,5 PT typography x x X flexible X X X X flexible X X X » All text is Trade Gothic Next LT Pro. » Claim, Internet address and copy are 8.5pt/tracking +25/regular » Headlines are 20 pt/line spacing 22 pt/tracking +25/bold/upper case. » The headline should be in the gradient area but may also be positioned in the picture. » The PALFINGER address information is 5pt/regular. » It is positioned at the right edge of the page vertically aligned in the image. 74
advertIseMent ForMat overvIew PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com maximal 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 26 PT / zaB 28 PT Trade Gothic next LT Pro regular 9,5 PT / ZAB 13 PT halici pos et grae mant? Adducones et? Nostissen silius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius omnimmo clabutent? weB TRaDe GOTHiC nexT lT PRO BOlD, 9,5 PT ein PaRTneR, alle lösunGen uptatem: quatemp erciis namendia: volorio bea corehendae dolupenis: accab im nonet labor Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? www.PalfinGeRmaRine.COm PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com maximal 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 26 PT / zaB 28 PT Trade Gothic next LT Pro regular 9,5 PT / ZAB 13 PT halici pos et grae mant? Adducones et? Nostissen silius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius omnimmo clabutent? weB TRaDe GOTHiC nexT lT PRO BOlD, 9,5 PT max. 2 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT / zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen silius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius omnimmo clabutent www.PalfinGeRmaRine.COm PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com PALFINGER MARINE- UND BETEILIGUNGS-GMBH · 5203 Köstendorf, Austria · E-Mail info@palfingermarine.com max. 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT/zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? TRaDe GOTHiC nexT lT PRO BOlD, 8,5 PT max. 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT/zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? TRaDe GOTHiC nexT lT PRO BOlD, 8,5 PT max. 3 zeilen, TRaDe GOTHiC nexT lT PRO BOlD, 20 PT/zaB 22 PT Trade Gothic next LT Pro regular 8,5 PT / ZAB 11 PT halici pos et grae mant? Adducones et? Nostissen sil ius, tea vivit acered in senat ad neri, nihiciv ividessus fuem vis? Verei fortemed deponsimili fes ius et omni immo clabutent? TRaDe GOTHiC nexT lT PRO BOlD, 8,5 PT 75
Page 1 and 2:
corporate ≥ IdentIty ≥ desIgn
Page 3 and 4:
how to use This manual is linked in
Page 5 and 6:
1. corporate IdentIty 5
Page 7 and 8:
cI 1.1 The Mission Statement corpor
Page 9 and 10:
cI 1.3 Family Brands For sales rela
Page 11 and 12:
cI 1.5 The Brand Values The PALFING
Page 13 and 14:
2. corporate desIgn 13
Page 15 and 16:
cd 2.2 The Brand Mark The brand mar
Page 17 and 18:
cd 2.4 The Brand Claim At PALFINGER
Page 19 and 20:
cd 2.6 Logo Free Space To provide e
Page 21 and 22:
cd 2.8 Logo Variants In principal,
Page 23 and 24: cd 2.10 Logo Positioning Ideally, t
Page 25 and 26: cd 2.12 Family Brand Colour Values
Page 27 and 28: RMARINE.COM cd 2.14 Colour gradient
Page 29 and 30: cd 2.16 Typographical Concept A cha
Page 31 and 32: cd Trade 2.18 Headline System / Tra
Page 33 and 34: cd 2.20 Product Icons as Button In
Page 35 and 36: cd 2.22 Image Pictures PALFINGER co
Page 37 and 38: cd 2.24 Product Pictures Product ph
Page 39 and 40: 3. corporate MedIa 39
Page 41 and 42: BusIness statIonery 41
Page 43 and 44: cM 3.3 Business Cards The business
Page 45 and 46: cM 3.4 Letter Headed Paper Letter p
Page 47 and 48: 1 2 3 4 BLank Letterhead a B C D E
Page 49 and 50: cM 3.5 US Letter Format The positio
Page 51 and 52: 1 2 coMpLIMent sLIps a PALFINGER MA
Page 53 and 54: c5 enveLope PALFINGER MARINE- UND B
Page 55 and 56: cM Sabine 3.8 Email Signature Every
Page 57 and 58: cM 3.9 Dealer Orientation System /
Page 59 and 60: cM 3.11 roll Up Systems For trade f
Page 61 and 62: cM 3.13 Trade Fair Display Walls Tr
Page 63 and 64: cM 4000 3.14 SYMa Illuminated Cube
Page 65 and 66: product Brochures 65
Page 67 and 68: cM 3.16 Brochure Title Pages In a r
Page 69 and 70: cM 3.18 Brochure Structure - twelve
Page 71 and 72: cM corporate MedIa 3.19 advertiseme
Page 73: 5:2 cM 3.21 advertisements 1/2 Page
Page 77 and 78: cM 3.23 Powerpoint MarInE / CM / PO
Page 79 and 80: powerpoInt paLFInger dreggen TITEL,
Page 81 and 82: powerpoInt corporate - paLFInger Ma
Page 83 and 84: 4. corporate Language 83
Page 85 and 86: cL corporate Language 4.2 Wording g
Page 87 and 88: cL 4.4 “High Class” in Copy Our
Page 89 and 90: cL 4.6 Spellings corporate Language
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