You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
cM<br />
3.1 Introduction<br />
corporate MedIa<br />
All letters, folders, flags, presentations and<br />
communication activities must contribute to the<br />
PALFINGER brand image.<br />
In this way, we create synergies and increase the<br />
brand value. Corporate Media includes all company<br />
communications – both internal as well as external.<br />
aBout thIs chapter<br />
» This chapter provides an insight into the design criteria for the most<br />
important communication media in the PALFINGER Group.<br />
» It demonstrates the correct implementation of the <strong>CD</strong> guidelines.<br />
» It gives a representative picture of PALFINGER company communication.<br />
40
Change language