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Schneider Electric Brand Standards Manual - Brand Platform ...

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Logotype<br />

Guides<br />

A<br />

The logotype is always<br />

positioned relative to the<br />

layout grid and is aligned<br />

on the fifth column (right<br />

alignment).<br />

B<br />

The <strong>Schneider</strong> <strong>Electric</strong><br />

oval is tangential to the<br />

bottom margin.<br />

C<br />

The space between<br />

the ‘n’ and the ‘r’ of<br />

‘<strong>Schneider</strong>’ equals<br />

one column width. The<br />

location of the logo on<br />

the page depends on the<br />

medium.<br />

Version 2 | Released July 2009<br />

The logotype is the property of <strong>Schneider</strong> <strong>Electric</strong> and is for the exclusive use of the company. It cannot be<br />

used by partners, customers, or providers without prior formal authorisation, except if the request comes from<br />

us (for example, ‘Official Distributor’ signs).<br />

Logotype: position<br />

• The logotype is always positioned relative to the layout grid and is aligned on the fifth column<br />

(right alignment).<br />

• The <strong>Schneider</strong> <strong>Electric</strong> oval is tangential to the bottom margin.<br />

• The space between the ‘n’ and the ‘r’ of ‘<strong>Schneider</strong>’ equals one column width.<br />

• The location of the logo on the page depends on the medium.<br />

1. In most print applications, position the logo in the bottom right corner.<br />

2. On the Web, the logo is placed in the top left corner.<br />

3. In stationery, the top right corner is the preferred location, but this is sometimes impossible<br />

due to IT constraints.<br />

B<br />

Logotype: size<br />

5th column width<br />

bottom margin<br />

• The logo size is determined by the layout grid (for A4 layout, the logo width is 50 mm).<br />

• The oval abuts the bottom margin and the space between the ‘n’ and ‘r’ of <strong>Schneider</strong> is the column width.<br />

Templates are available with correct logo size for A4 and letter formats.<br />

• For non-standard page sizes, the logo size is calculated by dividing the page’s diagonal measurement<br />

by 6. This will yield the value of X.<br />

• For formats in which the ratio between the width and height is less than or equal to 1/2, divide the<br />

diagonal by 9.<br />

X<br />

Diagonal<br />

A<br />

C<br />

D/6 Diagonal<br />

D/9<br />

<strong>Schneider</strong> <strong>Electric</strong> <strong>Brand</strong> <strong>Standards</strong> <strong>Manual</strong> | 10

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