Schneider Electric Brand Standards Manual - Brand Platform ...
Schneider Electric Brand Standards Manual - Brand Platform ...
Schneider Electric Brand Standards Manual - Brand Platform ...
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Table of Contents<br />
Version 2 | Released July 2009<br />
A Message from Global Communications 2<br />
Using this <strong>Manual</strong> 4<br />
<strong>Brand</strong> <strong>Platform</strong> Overview<br />
Introduction 6<br />
<strong>Brand</strong> Fundamentals 7<br />
Key Messages 8<br />
Design Guidelines<br />
Logotype 10-11<br />
Primary Colour Palette 12<br />
Secondary Colour Palette 13<br />
Colour Palette Usage 14<br />
Typefaces 15<br />
Layout Grid 16<br />
<strong>Brand</strong> Photography 17-18<br />
Illustrations 19-20<br />
Icons and Symbols 21-22<br />
Vehicle Markings 23<br />
Signage 24-28<br />
Uniforms 29<br />
Stationery 30-32<br />
Posters 33<br />
Banners/Banner Stands 34<br />
Invitations 35<br />
Copy Guidelines<br />
Copy Overview 37-38<br />
Partnership <strong>Brand</strong> Guidelines<br />
Partnership <strong>Brand</strong> Guidelines 40-41<br />
Logotype Specifications 42<br />
Partnership Logo Usage 43<br />
Stationery Guidelines 44-45<br />
Signage Guidelines 46<br />
Addenda are in development that will provide for additional information on<br />
the topics above.<br />
<strong>Schneider</strong> <strong>Electric</strong> <strong>Brand</strong> <strong>Standards</strong> <strong>Manual</strong> | 3
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